New York Lottery: It pays to get the order right

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Digital Artists: Toby and Pete
Photographer: Toby Burrows
Art Buying Manager: Jane Piampiano
Typographer: Juan Carlos Pagan
Retoucher: John Cason
Production Artist: Beata Molska
Print Producers: Christie Dwyer, Joan Elsesser
Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine

stopbil.in.ua: The more the pain, the less the life

Pain takes bigger part of life away from those 420,000 Ukrainians (including children) who need palliative care to relieve pain, associated with terminal illnesses. Registration of oral morphine would significantly improve their lives.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Dima Tsapko, Anze Jereb
Art Directors: Dima Tsapko, Roman Davydyuk
Designer: Roman Davydyuk
Copywriter: Nadya Skrynnyk

Kia Cee’d: Backwards words

Advertising Agency: Innocean Worldwide, London, United Kingdom
Executive Creative Director: Jamie Colonna
Art Director: Dom Sweeney
Copywriter: John Crozier
Retoucher: Justin Shill

Volkswagen: Hands

“Watching videos blinds you to what’s ahead. Please, don’t use smartphones while driving.”

Advertising Agency: Grabarz & Partner, Germany
Chief Creative Officer: Ralf Heuel
Chief Executive Officer: Reinhard Patschke
Group Creative Director: Timm Weber
Creative Directors: André Price, Jan Florian Ege
Art Direction: André Price
Copwriter: Jan Florian Ege
Designer: Sönke Jansen
Accounts: Jasmin Schwarzinger, Gilles Scheuren
Art Buying: Garnet Lange
Photographer: Sebastian Burgold
Makeup Artist: Dörte Dobkowitz
Psotproduction: Piquee

Grundig Hydrox Waterproof Mp3 Player: Wet Band

Advertising Agency: Publicis Bold, ?stanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Senem Demirayak
Copywriter: Mesut Koçarslan
Photographer: Nejat Talas
Account Management: Mehmet Kaptan, Hülya Konhan

Reflex Spray: Neverending marathon

“Neverending marathon. Reflex Spray. Instant muscle pain relief.”

Advertising Agency: Contrapunto, Barcelona, Spain
Creative Directors: Carlos de Javier, Jofre Biscarri
Art Director: Jesús Navas
Copywriter: Sergi Pros
CGI 3D: Lucas Pigliacampo
Photographer: Sergey Semenov

BMW: Change to original

Advertising Agency: ALL CAPS, Vilnius, Lithuania
Creative Director / Copywriter: Julius Nark?nas
Art Director / Illustrator: Žygimantas Ramanauskas

Land Rover: Luxury and intelligence

“Luxury and intelligence finally together.”

Advertising Agency: Bora Comunicação, Natal, Brazil
Creative Director / Copywriter: Patrício Jr
Art Director: Nilo Thiago

Pennzoil: It Doesn’t Matter

Advertising Agency: JWT, Atlanta, USA
Chief Creative Officer: Perry Fair
Creative Directors: Jeremy Jones, Dustin Tamilio
Integrated Producers: Daryll Merchant, Chrissy Lucas
Account Supervisor: Dan McGuire
Account Director: Erin McGivney
Director of Strategic Planning: Michael Dezso
Strategic Planner: Alexandra Stieber
Global Planning Director: Shekhar Deshpande
Director / Content Production: Jackson+Karinja
Production Company: Rabbit
Post-Production Company: Company 3
Colorist: Billy Gabor
Editing Company: Bijou Editorial
Editor: Ross Birchall

Fiat 500L: The Bigger the Car, the Bigger the Fun

“The Bigger the Car, the Bigger the Fun.”

Advertising Agency: Leo Burnett, Spain
Creative Directors: Fernando Martín, Javier Álvarez
Art Directors / Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch
Illustrator: Juan Carlos Paz, Bakea
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez

University Cruzeiro Do Sul Art Courses: Interrogation Room

Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Photographer: Ricardo Barcellos
Illustrator / Retoucher: Boreal
Art Buyers: Tina Castro, Daniel Gonçalves
Account Supervisors: Priscila Penachio, Bárbara Conceição
Advertiser’s Supervisor: Mary Wakabara
Account Manager: Fernanda Neute

Mother New York: Annual Mother’s Day

Advertising Agency: Mother, New York, USA

Fiat 500L: Miss Universe&Cream

The Bigger the Car, the Bigger the Fun

Advertising Agency: Leo Burnett, Spain
Creative Directors: Fernando Martín, Javier Álvarez
Art Directors / Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch
Illustrator: Juan Carlos Paz / Bakea
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez
Published: April 2013

Fiat 500L: Gizmo&Water

The Bigger the Car, the Bigger the Fun

Advertising Agency: Leo Burnett, Spain
Creative Directors: Fernando Martín, Javier Álvarez
Art Directors / Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch
Illustrator: Juan Carlos Paz / Bakea
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez
Published: April 2013

Fiat 500L: Afro&Shears

The Bigger the Car, the Bigger the Fun

Advertising Agency: Leo Burnett, Spain
Creative Directors: Fernando Martín, Javier Álvarez
Art Directors / Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch
Illustrator: Juan Carlos Paz / Bakea
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez
Published: April 2013

Volkswagen pede que motoristas não vejam vídeos enquanto dirigem

A preocupação com o grande número de acidentes causados por quem dirige e usa o celular ao mesmo tempo é cada vez maior em diversos países do mundo. Outro dia, por exemplo, mostramos por aqui a campanha do MINI no México, alertando sobre o envio de SMS.

Na Alemanha, a Volkswagen também está patrocinando uma campanha voltada para este tema, criada pela Grabarz & Partner. O objetivo é alertar os motoristas para que eles evitem se distrair com vídeos no celular. O resultado ficou bacana e vale o registro.

hands3_aotw hands_aotw_0

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Febreze Air Effects: Flowers

This Mother’s Day, don’t forget the flowers.

Advertising Agency: AbbaSez, USA
Creative Directors: Shawn Couzens, Gary Ennis
Copywriter: Shawn Couzens
Art Director: Gary Ennis
Published: May 13

AT&T: Big Hug

Advertising Agency: BBDO Atlanta / BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Erik Fahrenkopf, LP Tremblay, Stephen McMennamy
Creative Director: Alex Russell
Associate Creative Directors / Art Directors: Mike Hanley, Jesse Snyder
Associate Creative Directors / Copywriter: Mark Billows
Executive Producer: Julie Collins
Producer: Jessica Jacklin
Production Company: Caviar
Director: Jorma Taccone
Director of Photography: Damian Acevedo
Executive Producer: Michael Sagol
Line Producer: BP Cooper
Editing Company: Lost Planet
Editors: Chris Huth, Paul Snyder
Executive Producer: Krystn Wagenberg
Producer: Lauren Hafner Addison
Visual Effects: Spontaneous
Producer: Bryce Edwards

Wrangler: Mileage

Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life.

The app is available on App Store for iOS users.: http://wrangler-ap.com/hk/mileage

Advertising Agency: TBWA\Digital Arts Network, Hong Kong
Managing Director: Joanne Lao
Head of Digital Arts Network: Luke Eid
Creative Director: Lincoln Damen
Senior Digital Art Director: Joe Choi
Digital Art Director: Mike Choy
Account Director: Ida Mak
Senior Account Manager: Christina Suen
Digital Executive Producer: Anne Chan
Head of Creative Technology: Victor Norgren
Head of Planning: Terence Ling

FosterParentsRock.org: Shelter from the storm

Advertising Agency: Serve Marketing, USA
Art Director: Scott Krahn
Creative Director: Gary Mueller
Copywriter: Gary Mueller
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Terri Burmester