Reality-Bending Photography – Lucia Scerankova Uses Wits Not Digital Manipulation to Create Scenes (GALLERY)

(TrendHunter.com) People could easily dismiss the mind-boggling photographic work of Lucia Scerankova, a photographer born in Kosice, Slovak Republic, and living in both Prague and London, to Photoshop, but that…

Sheetz Convenience Stores: Just Cuz it don’t look like a Restaurant

Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience.

Advertising Agency: Tattoo Projects, Charlotte, United States
Creative Directors: Rudy Banny, Buffy McCoy Kelly
Art Director / Director: Rudy Banny
Copywriter: Buffy McCoy Kelly
Account Executive: Phil Foster
Published: April 2013

Sheetz Convenience Stores:Best Restaurant In Town

Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience.

Advertising Agency: Tattoo Projects, Charlotte, United States
Creative Directors: Rudy Banny, Buffy McCoy Kelly
Art Director / Director: Rudy Banny
Copywriter: Buffy McCoy Kelly
Account Executive: Phil Foster
Published: April 2013

PointRoll Blows An Opportunity By Sucking On Ad Age’s Cover

When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll.

proll

I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky.

There are some infographics on the back of the wrap. They suck a bit less, but the whole concept (and I use that term loosely) should have been tossed away.

The post PointRoll Blows An Opportunity By Sucking On Ad Age’s Cover appeared first on AdPulp.

Land Rover: Eating Out, Wildebeest eyeballs

Stewed Wildebeest Eyeballs:
A tribal delicacy served at weddings in the Namibian Bush.
Adventure rating: 9/10

Advertising Agency: Y&R, Dubai, UAE

Land Rover: Eating Out, Goaliath Tarantula

Toasted Goliath Tarantula:
A favourite snack for children in the Orinoco River Basin.
Adventure rating: 8/10

Advertising Agency: Y&R, Dubai, UAE

Land Rover: Eating Out, Sago worms

Stir Fried Sago Worms:
A popular breakfast dish in the Jungles of Borneo.
Adventure rating: 7/10

Advertising Agency: Y&R, Dubai, UAE

Land Rover: Eating Out, Fruit bat

Fruit bad soup:
A gourmet treat on the Island of Palau.
Adventure rating: 10/10

Advertising Agency: Y&R, Dubai, UAE

How Sports Illustrated Broke the Jason Collins Story

The magazine trod carefully after Mr. Collins’s agent offered exclusive coverage, as long as the N.B.A. player could tell his own story.

    

Projeto “A Loja Vazia” arrecadou 3.2 toneladas de roupas

Como parte da Campanha do Agasalho, realizada todos os anos pelo Fundo Social de Solidariedade do Estado de São Paulo, em parceria com a BRMalls, o projeto “A Loja Vazia” aconteceu em um shopping da capital paulista nesse mês de abril.

A ideia era simples, mas brilhante: Um espaço de vidro onde, ao invés de comprar, as pessoas poderiam adicionar roupas nas prateleiras vazias. Como forma de incentivar a doação de peças em bom estado, manequins eram decorados com looks definidos por estilistas. Ao final do dia, as roupas retiradas e começava tudo de novo no dia seguinte.

Criada pela Loducca, “A Loja Vazia” apresentou hoje – com o videocase acima – seus resultados: 3.2 toneladas de roupas doadas. Mais legal ainda é o fato do projeto ter se tornado Creative Commons, com a planta e linguagem visual da iniciativa disponível para quem quiser copiar e repetir a boa ação.

A Loja Vazia

Brainstorm9Post originalmente publicado no Brainstorm #9
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Volkswagen mostra as complicações de uma mulher alta

Para promover o modelo Up! e seu espaço interno, a Volkswagen segue a complicada busca de mulher alta pelo par perfeito.

Não é fácil para ela, até que aparece alguém ideal. Comercial simpático, com belas tomadas de Londres.

A criação é da adam&eveDDB.

volks

Brainstorm9Post originalmente publicado no Brainstorm #9
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Land Rover: Curtain, Desert

Go beyond

Advertising Agency: Y&R, Germany

Land Rover: Curtain, Arctic

Go beyond

Advertising Agency: Y&R, Germany

Land Rover: Curtain, Tundra

Go beyond

Advertising Agency: Y&R, Germany

Gandhi Bookstores: Testimony

Advertising Agency: Ogilvy & Mather, South Africa

Gandhi Bookstores: Love

Advertising Agency: Ogilvy & Mather, South Africa

Gandhi Bookstores: Politicians

Advertising Agency: Ogilvy & Mather, South Africa

Neon Patterned Swimsuits – The Missoni Beachwear Summer 2013 Collection is Vibrantly Busy (GALLERY)

(TrendHunter.com) The Missoni Beachwear Summer 2013 catalog and collection is full of bright neon colors and zigzagging patterns. The perfect combination for an unbeatable summer experience by golden sands and…

Diller Gives Bleak Assessment of Newsweek

The head of IAC/InterActiveCorp called the acquisition of the struggling newsweekly “a mistake,’’ adding, “I don’t have great expectations.’’

    

MTV: #USEITDICK

MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency: Loducca, Brazil
Creative Director: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Copywriter: Thiago Bocatto
Art Director: Maria Eduarda Di Pietro
Agency Producer: Ana Luisa Andre, Claudia Stancev
Account Supervisor: Fernão Cosi, Fabiane Veiga
Advertiser’s Supervisor: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager: Flávia Godoy
Planner: Ken Fujioka, Daniel De Tomazo
Producer: Larissa Luisi
Director: Del
D.O.P: Rafael Levy
Editing Company: Conspiração Digital
Post Production: Ricardo Souza
Executive Director: Cristina Lopes