Hasta La Creative!

Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate — if its asking price is met.

The social network still hasn’t finalized the format of the video ads, but it’s been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.

While the format of the units isn’t totally nailed down, it’s widely assumed that they’ll be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens on the desktop version of Facebook, which Ad Age reported in December. (Facebook has also been at work on a way to make video ads stand out on mobile apps, though it’s still unclear how it intends to accomplish this.)

Continue reading at AdAge.com

Thibault et Marc Devauze ont imaginé ce concept « Motorrad » en déclinant l’image d’Audi et en imaginant comment ce constructeur pourrait évoluer sous la forme d’une moto. Un projet personnel très réussi à découvrir en plusieurs rendus dans la suite, déclinant avec talent l’identité de la marque.

Facebook is in talks with Apple and Microsoft about bringing a version of its Home mobile software to phones running on iOS and Windows Phone, according to reports.

The Salvation Army promotes a new date on the promotional calendar: Ex-Valentine’s Day. Because you need to get rid of what reminds you of your ex, and these things could be very helpful to people who need it.
So “too bad it’s over. But since it’s over, donate”.

Advertising Agency: WMcCann, Sao Paulo, Brazil
CCO: Washington Olivetto
Creative Director: Milton Mastrocessario “Cebola”
Creatives: Carolina Markowicz, Fabiano de Queiroz “Tatu”
Media planning: Paula Marsilli, Viviane Vela, Kauê Guerrero, Fernanda Oya, Giovanna Novaes
RTVC: Regina Knapp e Arlete Piccinini
Production Company: Vetor Zero Lobo
Film Director: Gabriel Nóbrega
Director of Photography: Beto Hacker
Animation: Paulo Pássaro, D. Lee
Post Production: Felipe Seixas
Sound Production: Zeeg
Soundtrack: Zeeg
Operation director: Vera Dreckmann
Graphic Production: Marcelo Hack, Marcelo Pinto e Ricardo Rodrigues
Art Buyer: Ricardo Lívio, Zizi Damasco
Illustrator: Pict Estúdio
Web Production: Funn-Digital
Account Service: Maximiliano Lacerda, Roberta Julianelli, Ronald Alaby
Project Manager: Julia Soares
Client: Dirceu Lemos, Tiago Mendes

(TrendHunter.com) London-based freelance designer Mark McKeague has created a micro weather system inside a teacup. The work, aptly entitled ‘Storm in a Teacup,’ mimics weather conditions outside by…

Kids Company, the children’s charity, has released a series of videos created by Abbott Mead Vickers BBDO for Twitter’s Vine service.

We all remember our awkward first kiss stories, full of nervousness and rapid heartbeats. Based on “First Kiss,” the new 30-second ad in the Taco Bell Live Mas campaign that came through the tips line, we can now add sticky fingers and spicy breath to the list of uncomfortable descriptors.

Mixing Doritos Locos Tacos and kisses may not seem like the best idea, but this spot might strike the right cord for those who value some teenage sentimentality and John Hughes movies. Associating Taco Bell with cuteness is a tough trick to pull off, you know, with the greasy smells and penchant for attracting drunk college guys as a significant customer base, but Deutsch LA and director Zach Math found a way to pull it off. Taco Bell seems to have tapped the right nerve with Doritos Locos Tacos: the product helped create 15,000 new jobs. Maybe the company can use the profits to provide complimentary mouthwash with any purchase, so young lovers who want to make out in Taco Bell parking lots can have pleasant memories.

Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Coup de cœur pour le travail de Tobias Tostesen basé au Danemark, qui a imaginé un énorme chandelier composé de près de 8000 briques transparentes de Lego. Ayant lui-même construit pièce par pièce cette oeuvre d’art, cette création est à découvrir en images et détails dans la suite de l’article.

On Monday, Dove released a video entitled Dove Real Beauty Sketches. In the video, several women sit behind a curtain and describe themselves to former San Jose police forensic artist Gil Zamora who creates a sketch of them. They are then introduced to other people who in turn, describe the person to Zamora. Zamora then sketches a version based on that description.

The women are then shown the two versions of the sketches. The exercise was designed to combat Dove’s claim that only 4% of women around the world consider themselves beautiful along with the fact they are their own harshest critics.

The findings are quite interesting. Give it a watch

Men will do anything for a beer. In America, it’s usually something stupid like hiding it in a giant fake swiss cheese so the ladies won’t find it. But when it comes to Belgian beer Jupiler, men don’t pussy foot around. No they team up for some macho, Chuck Norris-like action to get what they feel they rightfully deserve. Even if what happens in this ad amounts to stealing.

But let’s not quibble, the ad is a welcome detour from what has become America’s embarrassingly pansy ass male beer drinker — or at least the pansy ass picture of men painted by American advertising agencies.