A a sit-down restaurant chain asked us to increase store traffic by promoting a $5 off coupon. Using their FATZ Grilled Shrimp & Veggie Harpoons as inspiration, we created a very unique guerrilla-marketing piece. People returning to their vehicles from local stores and markets discovered a mouthwatering and money-saving kabob waiting for them.
Surf festival is a daily event for all kind of surf enthusiasts. It connects people bonded by sea, waves and wind, bringing sunny and salty vibes to a little piece of Slovenian coast. #sea #sun #waves #surf #beach #music #come #meet #taste #njoy
Advertising Agency: Imelda, Ogilvy Slovenia
Creative Director: Jure Požun
Art Director: Branislav Miloševi?
Copywriters: Jure Požun, Bor Kolari?
Après plusieurs focus sur Fubiz, l’artiste japonais Kumi Yamashita a présenté une nouvelle série de portraits, utilisant des outils et matières tels qu’un fil reliant les clous à plusieurs reprises pour former un visage. Des créations toujours aussi impressionnantes à découvrir dans la suite de l’article.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Eric Cosper, Michael Aimette
Creative Director / Copywriter: Tim Roan
Associate Creative Director / Copywriter: Judd Counsell
Creative Supervisor / Art Director: Eric Van Skyhawk
Group Executive Producer: Anthony Nelson
Producer: George Sholley
Director of Music / Radio Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Account Director: Ben Myers
Account Manager: Cristina Fotieo
Account Executive: Sam White
Production Companies: Chelsea, The Shooting Gallery
Director: David Gordon Green
Director of Photography: Steve Windon
Music House: Human
Edit House: MacKenzie Cutler
Editor: Ian MacKenzie
Visual Effects House: Framestore
Telecine: Nice Shoes
Colorist: Lex Rudge
Audio Mix: Sonic Union
Mixer: Michael Marinelli
Newark Mayor Cory has tweeted 26,915 times and counting and says that nearly all of those tweets are his own.
“It’s seamless to me now. I really don’t think about it,” Mr. Booker said, noting that he had been tweeting backstage at Ad Age’s Digital Conference on his BlackBerry in between sending texts to the Newark Police Department.
Arguably the most digitally-savvy of political officials, the mayor spoke of his belief in technology’s power to transform both media and the democratic process, which he illustrated by describing his own “kerfuffle” with Conan O’Brien in 2009.
Well, no doubt they’ve certainly been on our radar over the past week or so, but this time, it’s not a defection but a promotion at Digitas that’s caught our attention. We’ve received confirmation that Kenneth Parks, currently EVP/executive managing director at the agency who’s working out of its New York office, is assuming the newly created role of Digitas North America chief marketing officer, effective immediately.
Parks has been with Digitas for the last 15 years give or take, during which time he served as SVP/client relationships & new business for a few years at what was then Modem Media, and subsequently SVP/managing director of Digitas’ Stamford and Atlanta offices. As you’d probably expect from a CMO position, Parks will be responsible for new biz growth as well as marketing strategy.
In Paris, 15 taxis equipped with hidden cams are sent to 50 influential bloggers, for a mysterious party. On the backseat, scandalous-loaded digital cameras have been “forgotten”. The bloggers have no idea about where they’re taken to : the preview of Canal+ new series: Borgia.
Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven different women—two sketches of each. The first sketch was based on each woman's personal description of herself. The second was based on a description provided by a stranger the woman had just met. Of course, the differences are vast. Watching these women come face to face with the version of themselves in their mind and the version everyone else sees is extraordinary. It's one of the most original and touching experiments to come from the Campaign for Real Beauty in ages, because instead of making faux protests or annoying graphic designers with bullshit filters, they're actually empowering individual women to appreciate their inherent beauty, and in turn, allowing us all to wonder if we've been judging ourselves too harshly. Like all of the best work, the commercial elements are barely there. Beyond the logo, Dove doesn't even attempt to sell soap. Watch the documentary below, and mini-videos of selected women on the web site. Then enjoy the rousing comments section, where people are already attacking Dove for choosing too many skinny, white chicks.
CREDITS Client: Dove Agency: Ogilvy & Mather Brazil Chief Creative Officer: Anselmo Ramos Executive Creative Director: Roberto Fernandez /Paco Conde AD: Diego Machado CW: Hugo Veiga Sketch Artist: Gil Zamora Producer: Veronica Beach Junior Producer: Renata Neumann Business Manager: Libby Fine CEO: Luis Fernando Musa Group Account Director: Valeria Barone Account Director: Ricardo Honegger
Production Company: Paranoid US Director: John X Carey Executive Producer: Jamie Miller / Claude Letessier Line Producer: Stan Sawicki Director of Photography: Ed David
—Long Version Executive Producer: Jamie Miller / Claude Letessier Producer: Stan Sawicki Editor: Phillip Owens Music: Subtractive Sound mix: Lime Studio Composer: Keith Kenniff Mixer: Sam Casas Executive Producer: Jessica Locke Production Sound: Tim O’Malley Color Grading: Company 3 Colorist: Sean Coleman
—Short Version and Cinema Editorial Company: Rock Paper Scissor Executive Producer: Carol Lynn Weaver Editor: Paul Kumpata Assistant Editor: Niles Howard Online: A52 Executive Producer: Megan Meloth Producer: Jamie McBriety Music: Subtractive Composer: Keith Kenniff Sound mix: Lime Studio Mixer: Sam Casas Executive Producer: Jessica Locke Production Sound: Tim O’Malley Color Grading: Company 3 Colorist: Sean Coleman
Here’s a paradox of the modern media marketplace: The more irrelevant demographics seem to be, the more powerful they’re getting.
Long the province of TV, many signs point to the inevitable death of the demo. Purchase-based and other behavioral targeting rules faster-growing digital media, particularly given the rise of real-time buying based on behavioral data. Meanwhile, a growing pile of studies combining purchase data with TV-viewership data make clear that demographics often have little to do with who buys what.
But don’t write the obituary yetat least when it comes to video. Nielsen and ComScore are finding a growing market in applying TV-style gross ratings points, based on demographics, to digital audiences. Disney’s TV networks are now writing deals using Nielsen’s demo-driven Online Campaign Ratings as the currency for TV and digital properties. And the Making Measurement Make Sense (3MS) coalition, backed by the advertising industry’s leading trade groups, is pushing to standardize cross-platform measurements based on demographics.
« Bless You », c’est le nom de cette vidéo combinant animation classique et images capturées en tilt-shift. Dans cette création drôle de Philip Watts, un géant architecte imagine une société comme la nôtre avant de s’en ennuyer et de vouloir se divertir en y introduisant un monstre. A découvrir dans la suite.
It looks like Bill Waldner is finally taking the big creative chair at IPG-owned, West Hollywood, CA-based agency Dailey as he’s been recently been promoted from executive creative director to chief creative officer. Waldner has spent 16 years at Dailey, which works with several Nestle brands including Butterfinger, Baby Ruth and Crunch as well as Ford, Honda and IHOP. The new CCO has moved up the charts, taking the role of EVP/CD back in 2010 when IPG decided to align Dailey with Draftfcb and eventually moved up to his most recent role as ECD.
Along with Waldner’s appointment at Dailey, which last we remember was headbanging for the holidays, we’re hearing from spies that the agency has picked up the account for Nescafe’s single-serve coffee brand, Dolce Gusto as well as the biz for Houston-based NextEra Energy Resources. We’re checking with all parties involved. As for Waldner, prior to his lengthy stint at Dailey, the creative exec has worked at JWT, Chiat/Day and what was then FCB back in the day.
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Well, no doubt they’ve certainly been on our radar over the past week or so, but this time, it’s not a defection but a promotion at Digitas that’s caught our attention. We’ve received confirmation that 
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