Run away
Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: Ramiro Pimentel
Copywriter: Anderson Nascimento
Illustrator: Mano Pimentel
Published: October 2012
Online photo editing startup Aviary is going to start generating revenue by offering branded filters and “stickers” as features, Aviary CEO Tobias Peggs announced at the Ad Age Digital Conference on Tuesday.
When users now go to Aviary to manipulate their smartphone photos, they will now be able to use filters branded by H&M or Red Bull. The new offering also includes stickers — artwork placed over photos — provided by Atlantic Records to promote the upcoming “Evil Friends” album from indie rock band Portugal. the Man. The stickers resemble the album art for the upcoming release, and they have already started appearing on users’ Instagram photos.
Aviary, then, is using Instagram to promote its brand and band clients while Instagram continues to earn nothing from its platform. Facebook — Instagram’s parent company — has yet to incorporate ads into the popular photo-sharing service it acquired last year.
Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don’t want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this “new category of airlines” publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.
Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen
Copywriter: Taro Korhonen
Art Director: Antero Jokinen
Strategist: Daniel Goodall
Agency producer: Elina Fredén
Client Team Directors: Minna Kaitala, Kimmo Tupala
Director: Ragnar Jansson / Otto film
Producer: Risto Nikkilä / Otto film
Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don’t want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this “new category of airlines” publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.
Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen
Copywriter: Taro Korhonen
Art Director: Antero Jokinen
Strategist: Daniel Goodall
Agency producer: Elina Fredén
Client Team Directors: Minna Kaitala, Kimmo Tupala
Director: Ragnar Jansson / Otto film
Producer: Risto Nikkilä / Otto film
A guy named Ed stalks past the glum cubicles of a nondescript office suite, raises his gun and fires a single shot at a middle-aged managerial type, narrowly missing his target. He then begins the laborious process of cleaning and reloading his musket-style weapon—the type of firearm widely used when the Second Amendment to the U.S. Constitution was ratified—giving everyone in the room time to flee. The chilling spot, from States United to Prevent Gun Violence and Grey New York, closes with the lines: "Guns have changed. Shouldn't our gun laws?"
Moms Demand Action and Grey Toronto take a simpler approach with "How Many More Rounds?" That clip shows shells ejecting in slow motion as an assault weapon is fired, with each casing representing a high-profile shooting: Newtown, Aurora, Virginia Tech, Columbine. As the tragedies pile up, the ad asks, "How many more rounds are we going to let this go for?" The same client-agency team also crafted print ads (posted after the jump) that show two kids standing or sitting side by side, each holding a different item, one of which has been banned by federal or local authorities to protect youngsters. The banned items include a version of Little Red Riding Hood, Kinder Surprise chocolate eggs and dodge balls. In each case, the contrasting item is an assault-style AK-15 rifle.
All three efforts are restrained and thoughtful, and each makes a point in a memorable way without seeming gratuitous. That the cause inspires impassioned and noteworthy creative work is no surprise. It's just a shame this particular ad category has to exist at all.
CREDITS (top spot)
Client: States United to Prevent Gun Violence
Spot: "Ed—A Petition for Stronger Gun Laws"
Agency: Grey, New York
President, Chief Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Creative Director, Art Director: Eric Schutte
Associate Creative Director, Copywriter: Rob Carducci
Copywriter: Richard Bullock
Creative Reputation Manager: Rachel West
Vice President, Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Executive Vice President, Director of Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
Associate Producer: Sam Howard
Production Company: Harvest
Director: Adam Goldstein
Executive Producers: Bonnie Goldfarb, Rob Sexton
Line Producer: Francie Moore
Director of Photography: Roman Jakobi
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Producer: Sasha Hirschfeld
Visual Effects: Method Studios
Lead Flame Artist: Jay Hawkins
Matte Painter: Stella Ampatci
Visual Effects Producer: Jenn Dewey
Sound Design: Vision Post
Sound Designer: Ryan Hobler
Producer: Lindsay Brzowski
Music: G&E Music
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The service is adding markets in Asia, Europe and Latin America; also, Apple’s iTunes store turns 10 and sits atop the music download market; Psy returns.
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Thirty minutes after a pair of explosive devices detonated near the Boston Marathon finish line on Monday, the six-second Vine video of the blast posted by Doug Lorman began speeding its way across Twitter and the internet at large. For many people trying to find out about the tragedy online, it was their first encounter with video coverage of the grisly scene.
Boston Marathon explosion from the news vine.co/v/bFdt5uwg6JZ Doug_Life (@Doug_Lorman) April 15, 2013
It was also a new, high-profile role for Vine, a video platform that has primarily been used so far to record people’s relatively trivial daily happenings. As speculation and rumors flourished after the bombs went off, web users flocked to watch six-second loops of the actual events, perfectly suited for sharing on social networks.
Dove conducted a social experiment to prove that women are more beautiful than they think, as part of its continuing focus on “real” beauty in its advertising.
In a campaign by Ogilvy Brazil, filmed by John X Carey of Paranoid in a San Francisco loft, the beauty brand employed FBI-trained forensic sketch artist Gil Zamora, who usually sketches people described by crime eyewitnesses.
First he drew portraits of women according to their own description, and then he drew portraits of those same women according to strangers who had met them on the day. The differences between how they describe themselves and how others describe them are immediately striking.
So in the past two weeks, we’ve seen a couple of spots go for a disguised profanity joke. And they’re getting attention.
First, the Kmart “Ship My Pants” spot:
And now, the Philips Norelco “I’d FAQ Me” spots:
As I learned when I wrote this Talent Zoo column about cursing, clearly there’s something about cursing, or the hint of it, that gets attention and publicity.
But are these spots taking the easy way out by playing to the cursing? And are puns okay if they’re used in place of curse words?
The post Subtlety? FAQ That Ship. appeared first on AdPulp.
Nothing goes right when music goes wrong.
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Director: Marcelo Reis, Guilherme Jahara
Art Directors: Raphael Taira, Alessandro Bernardo
Copywriters: Vinicius Stanzione
Nothing goes right when music goes wrong.
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Director: Marcelo Reis, Guilherme Jahara
Art Directors: Raphael Taira, Alessandro Bernardo
Copywriters: Vinicius Stanzione
Les équipes de Marc Koehler Architects ont imaginé la transformation d’un vieil hangar situé à Amsterdam sur l’île KNSM-eiland en appartements de très grande qualité. Profitant des espaces offerts par la structure, cette réalisation composée en 4 parties séparées propose un aménagement des plus réussis.
(TrendHunter.com) These fantastic pieces of superhero art by Jeffrey Veregge depict modern fictional characters as if they were subjects of Native American art.
As displayed in the pictures, superheroes look really…
Packaged-goods marketers may not have been the fastest adopters of mobile advertising, but they’re catching up, according to a new study by Millennial Media and comScore, which found CPG advertisers more than tripled spending on mobile last year.
In-Store Mobile Behavior by Gender
During three-month period, percentage who used their phone for the following consumer-goods-shopping tasks while in a store:
Advertising Agency: Dentsu, Nagoya, Japan
Creative Director: Takashi Ohnuma
Art Director: Michihito Dobashi
Copywriter: Kosuke Shinshi
Designers: Masatsugu Yano, Masao Shirasawa
Illustrator: Kazuto Miyazaki
Photographer: Yoshiyuki Hata
David Zinczenko, the former Rodale executive who wrote the “Eat This, Not That” series, will write three books on exercise, diet and nutrition, and form a new imprint, Zinc Ink.
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The global ABSOLUT Blank campaign offers artists a blank canvas in the shape of an ABSOLUT bottle to express and show their creativity. Around Christmas and New Year, the vodka brand wanted to implement this campaign with a very special execution. The solution was in the timing. Perfect for the darkest time of year, a light installation was created from 197 4.5 Litre ABSOLUT bottles and installed on a mega poster. The colour and intensity of each light could be controlled via an interface, enabling countless light animations and images to be programmed. Replacing the conventional posters that hung there, this eye-catching light installation captivated and stunned over 250,000 passers-by a day on Berlin’s Alexanderplatz, brightening up the longest night of the year.
Advertising Agency: dirk&philip kommunikation, Berlin, Germany
Creative Directors: Dirk Henkelmann, Philip Borchardt
Art Director: Philip Borchardt
Copywriter: Dirk Henkelmann
Architects: Alexis Dornier, Ilija Bentscheff
Additional credits: Che*Che
Published: December 2012
The year ahead in digital will be marked by growing same-day delivery from online retailers, critical mass for cloud computing and e-wallet technologies, RBC Capital Markets analyst Mark Mahaney told attendees at Ad Age’s Digital Conference on Tuesday. We’ve got his whole presentation, including his top 10 Internet trends for 2013, right here.
(TrendHunter.com) You don’t necessarily have to read comic books to find something you love among all of these awesome coffee mugs for geeks. Geek culture has invaded just about all aspects of society,…
Escape the Belly Island
Advertising Agency: G2, Kiev, Ukraine
Creative Directors: Andrew Ushakov, Virgiliu Andone
Art Directors: Vlad Moshenskiy, Virgiliu Andone, Andrew Ushakov
Copywriter: Yuri Kabasin
Illustrator: Annabella Orosz
Published: April 2013
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