Aviary Launches Advertising Stickers For its Photo-Editing Service
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Online photo editing startup Aviary is going to start generating revenue by offering branded filters and “stickers” as features, Aviary CEO Tobias Peggs announced at the Ad Age Digital Conference on Tuesday.
When users now go to Aviary to manipulate their smartphone photos, they will now be able to use filters branded by H&M or Red Bull. The new offering also includes stickers — artwork placed over photos — provided by Atlantic Records to promote the upcoming “Evil Friends” album from indie rock band Portugal. the Man. The stickers resemble the album art for the upcoming release, and they have already started appearing on users’ Instagram photos.
Aviary, then, is using Instagram to promote its brand and band clients while Instagram continues to earn nothing from its platform. Facebook — Instagram’s parent company — has yet to incorporate ads into the popular photo-sharing service it acquired last year.
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