Hasta La Creative!

This self-promotional clip from The Ungar Group, a boutique agency in Chicago, shows what might happen if you crossed Mad Men with The Walking Dead. You'd get a dapper, cigar-smoking, brandy-sipping, scab-faced ghoul who warns, "If you're looking for an advertising agency and don't meet with The Ungar Group, you'll regret it for the rest of your lives." Major props for infusing the initial pitch with a threatening tone and aura of hopelessness and decay. Such elements usually take at least a week to permeate agency-client relationships. Actually, lots of ad guys look like the withered zombie in this video. Pitching new business sucks the life right out of them.

Infográficos estão entre as melhores ferramentas que existem para explicar alguma coisa, independente do quanto ela seja complicada. Afinal, é muito mais fácil entender algo quando seus principais pontos estão representados graficamente – afinal, quem nunca disse ou ouviu um “entendeu, ou quer que eu desenhe?” Imagino que a designer Jing Zhang deve ter transformado esta frase em uma éspecie de lema, uma marca registrada em seu trabalho criando infográficos com um estilo inconfundível.

Esse estilo próprio une o lúdico (com direito a homenzinhos trabalhando nas engrenagens) ao delicado, quase fofo, para explicar de tudo. Sua série mais recente, Imaginary Factory, mostra como ela imagina ser dentro de uma câmera fotográfica, um iPhone, um relógio-cuco, televisão, torradeira e até mesmo café, bolo e bules. As informações não chegam a ser aprofundadas, mas ainda assim cumprem bem seu papel.

Particularmente, eu gosto bastante da série de ilustrações Cities, que Jing Zhang fez de algumas cidades do mundo.

Post originalmente publicado no Brainstorm #9
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Omnicom Group on Thursday reported a slight increase in profit for the first quarter of 2013.

Net income rose to $205.1 million, compared with $204.6 million in the first quarter of 2012, said the New York-based ad holding company. It is the parent of global creative networks DDB Worldwide and BBDO Worldwide as well as media agencies PHD and OMD.

The company said worldwide revenue increased 2.8% to nearly $3.4 billion. Domestic revenue saw a bit of a higher lift than international revenue did (rising 4.2% compared to 1.2%).

Continue reading at AdAge.com

Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.

We’re checking with the Moxie camp on exact titles/start date, but for now, we’ve received confirmation that Rob Bloom, who has spent the last two years as a senior copywriter at JWT’s Atlanta office, is joining up with, yep, fellow ATL agency Moxie Interactive.

From what we’re hearing, Bloom is reuniting with his old JWT Atlanta partner-in-crime, art director Ryan Taylor at Moxie and that both will assume the role of ACD at the latter agency. During their time together at JWT ATL, Bloom and Taylor worked on accounts including Quaker State, U.S. Virgin Islands, SCANA Energy and the Marines. If you care, you can check out an interview with the pair about a certain SCANA project from last year here. Prior to JWT, Bloom served as a copywriter at the likes of Atlanta-based IQ Interactive.

New Career Opportunities Daily: The best jobs in media.

Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, automobile-style, and luxury brands better watch out.

A few years ago, a Volvo was a boring car for people who needed affordable transportation. Now, the price hasn’t changed much, but the image has shifted slowly. It’s not that crazy to think that someone with enough money would pick a Volvo over a Benz. And the new spot tugs at the right cords of today’s economic realities to make the comparison seem not only feasible, but preferable. There are also a few campaign teasers on Facebook that flesh out the appeal of Volvo as “luxury for real people,” including: If your dog has a wardrobe, the Volvo s60 probably isn’t for you. Now they’re going after snobby women and people who dress up their dogs! More shots fired, Volvo. I’m in. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.

(TrendHunter.com) One’s love for Disney characters never seems to fade away, whether it be for toys, clothes or Disney posters. These minimalist poster designs of beloved Disney characters showcase the…

News International Commercial has promoted Brendan Judge, currently head of strategy at The Sun, to sales director, to cover Karin Seymour’s maternity leave.

Want a tour of your local Chick-fil-A’s kitchen before you buy their new wrap?

As part of a transparency push, Chick-fil-A will offer instant behind-the-counter tours to anyone who wants them, in addition to overhauling its salads and chicken wrap in the hopes that the new items will be perceived as healthier.

That Chick-fil-A is offering tours at its 1,700 locations is a first for a national chain, but whether many customers will care enough to ask for one — or whether it’s feasible during peak hours — is another story. “It’s a nice warm fuzzy, but the challenge is, how are they going to do this if they’re in the middle of a hugely busy lunch or dinner hour? People want in and out fast,” said Joel Cohen, a restaurant-marketing consultant. “There isn’t that much to see, versus a casual-dining restaurant where there’s a full kitchen.”

Continue reading at AdAge.com