Hasta La Creative!

On Monday night, Los Angeles Clippers point guard Chris Paul hit a 15-foot bank shot as time expired to put his team up 2-0 over the Memphis Grizzlies in the first round of the NBA playoffs. You should have seen it—it was really cool.

You know what’s even cooler? The fact that Chris Paul finally met his long-lost brother who we learned existed during the holiday season. Finally, State Farm and agency Translation’s sick little experiment, which included separating twins at a young age and documenting their lives for over two decades in the name of insurance, is coming to an end. Finally, Chris Paul can be at peace. And, finally, Cliff Paul has enough money to quit his job at State Farm once an for all, pursuing a new career of professional moocher.

However, having established a reputation for inhumane cruelty, don’t count out the possibility that Translation isn’t done toiling in the lives of the brothers Paul. Sure, they may have reunited the twins, but that doesn’t mean that before the NBA Finals, Cliff is “accidentally” run over by an uninsured driver. I’m just saying, if Blake Griffin shows up to Cliff’s funeral wearing an argyle sweater in a few months, don’t be surprised. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

There have already been so many pieces written about the Boston bombings and the role that social media played in the news coverage, but I wanted to add something on what have been the two main focuses.

Someone recently asked me, “What’s the coolest thing about being named small agency of the year by Ad Age?”

The answer was, “Being named Small Agency of the year by Ad Age.” I mean, c’mon.

Winning that honor three years from start-up, against the agencies we did, was honestly kind of mind-blowing. When they called our name at the ceremony in Minneapolis last year, I was like a geek at a party where the pretty girl says something to you and you look behind you to see if Jose Molla from La Comunidad (who I pegged as the winner that night) is standing there and she’s actually talking to him.

Continue reading at AdAge.com

It’s what’s on the inside that counts. Except in marketing, where a flawed package design can ruin even the best products backed by the slickest ads. This is especially true today as consumers face a dizzying array of choices on-shelf. The average number of items sold at a supermarket has ballooned to more than 38,000 from 10,425 in 1977, according to the Food Marketing Institute.

So how do you make your package stand out? To find out, Ad Age recently caught up with Omnicom Group’s Hornall Anderson, a Seattle-based design shop that works for big marketers like Starbucks, PepsiCo, Microsoft and Unilever. Using examples from their clients, the shop identified 10 top trends.

Here is a summary of our conversation with Executive Creative Director Ben Steele and VP-Design Michael Connors:

Continue reading at AdAge.com

Virgin Media has reported pre-tax profits of £161.6m in the three months to the end of March, more than 20 times the profit in the same period of 2012, according to what is likely to be its last results.

Beta, the independent agency founded by Robert Campbell and Garry Lace, has unveiled a new ownership and management structure.

“The hardest working toilet cleaner.”

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Director / Copywriter: Richard Lovell
Copywriter / Art Director: Michael Knox
Account Director: David Dumas
Photographer: Jamie MacFadyen
Retoucher: Cream Sydney
Senior Account Manager: Samantha Huyer

Sticking closely to its branding, Twitter has created a cuckoo clock called #flock that wirelessly connects to an individual Twitter account.

“No clothesline. No shame.”

Advertising Agency: Revolution, Brazil
Chief Creative Officer: Emerson Braga
Creative Director: Edson Rosa
Copywriter: Emerson Braga
Art Director: Edson Rosa
Head of Digital: Vitor Barros
Account Director: Renata Matos
Planner: Melina Romariz, Mylene Alves
Agency Producer: Clarissa Mattos
Illustrator: Edson Rosa, Leonardo Pinho
Chief Executive Officer: Carlos Pereira
Account: Flavio Fernandez

“Domestic Violence. If you don’t denounce it, nobody will know.”

Advertising Agency: Agencia3, Rio de Janeiro, Brazil
Creative Director: Luis Claudio Salvestroni
Art Director: Ivan Loos
Copywriter: Ricardo Franco
CGI: MMJ Studio / Raphael FS
Photographer: Rudi Ruhold