Hasta La Creative!

Well, we have received confirmation from Leo Burnett that Lucas Day, who’s spent nearly a decade at the agency’s Chicago hub and last served as VP/creative director, is leaving. We didn’t hear further official word other than that but tipsters are saying that Day is heading to fellow Chi-town operation, Bluedog Design, a design/strategy/creative shop that has worked with “partners” including Wrigley, Unilever, General Mills and Heinz. We’ve received what appears to be a memo regarding Day’s departure, which apparently is happening tomorrow. See below:

“It is confirmed that Lucas Day who’s spent just about ten years with us at Leo Burnett and Leo Burnett worldwide in Chicago, is leaving the agency on Friday. From what we know, Lucas is leaving of his own accord for a role change from Creative to Innovation and will be starting the new job in May. During his work in the Burnett network, Day worked in Chicago, Tokyo, Moscow, Milan and drove global retail efforts in many markets, he leaves several campaigns for global clients and new business projects behind him. He created national Campaigns in Japan and Russia and helped to build HumanKind projects for the agency.”

Prior to Leo, we’ve been told that Day helped lead creative on Phat Farm and worked with Revlon as well.

New Career Opportunities Daily: The best jobs in media.

Evian’s latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.

(TrendHunter.com) The Lewis Grant by Arnaldo Anaya Lucca portrait series pays homage to retro rockabilly styling made popular during the 1950s. Ford Models face Lewis is captured in a monochromatic set of images…

South Africa’s Parliament on Thursday passed a much-criticized secrecy bill that will restrict access to information and impose hefty fines and jail terms on reporters who publish information the government classifies as secret.

PepsiCo and Complex Media are collaborating to produce a Web site that will focus on subjects like fashion, music and sports for a young male audience.

A violência doméstica é um problema que ignora nacionalidades, etnias, religiões ou classes sociais. Aqui no B9, a gente já viu bons exemplos de campanhas focadas no assunto, mas a imagem acima é histórica. Segundo o site BuzzFeed, esta é a primeira propaganda contra a violência doméstica já feita na Arábia Saudita, com criação da Memac Ogilvy para a King Khalid Foundation.

Em países islâmicos, a situação é um pouco mais complicada, já que as mulheres são “guardadas” por homens – geralmente seus pais, irmãos ou maridos.

Isso significa que os abusos, em sua maioria, não são denunciados. E apesar do uso do véu e da burca, o próprio impresso já diz: há coisas que não podem ser cobertas. Independentemente dos resultados, a coragem de falar a respeito já torna este material histórico.

Dentro desta temática, vale lembrar que, há cerca de um mês, mostramos por aqui o vídeo One Photo a Day in the Worst Year of My Life, em que a modelo Mia Hujic aparecia em diversas fotos supostamente tiradas ao longo de um ano, mostrando a escalada da violência doméstica. Na época, ficou evidente que era uma campanha mais ou menos nos moldes de Perdi Meu Amor na Balada, mas com o importante propósito de conscientizar o público sobre o abuso.

Aproveitamos o gancho da propaganda árabe para relembrar essa história. O vídeo está próximo das 5 milhões de visualizações no YouTube e a Saatchi & Saatchi de Belgrado e a Fund B92 assumiram a autoria da campanha.

Independentemente das maneiras escolhidas para se falar sobre o assunto, o importante é que ele continue em pauta.

Post originalmente publicado no Brainstorm #9
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Un-fucking-believable! In just a few short weeks, we have a dirty word trend. Yes, people. It all started with Kmart’s Ship My Pants. Then Fresh & Easy joined in with f&easy. And now we have Del Taco’ UnFreshingBelievable.

Created by Camp + King, this Green Dot Films-produced commercial aims to convince people Del Taco really does make its tacos with real chicken, real cilantro and real, slow-cooked beans. Who knew? Un-fucking-believable, people!

As a legal dragnet began to close around figures in Russia’s political opposition, President Vladimir V. Putin returned to Kremlin stagecraft with a live, televised question-and-answer session.