Hasta La Creative!

It appears that the finance and tech departments at Ogilvy & Mather’s digital media/performance marketing network Neo@Ogilvy did take a slight hit this week. Sources familiar with the matter confirm that said division did part ways with higher-ups including finance director, North America Dan Berman, partner/technology officer Antonio Fraser and director of advertising technology, O’Neill Stanleigh. No official reason was given, but spies allege that account losses played a part in the trimming–though camp Ogilvy says it’s recently hired up to 70 people. All three were based in the New York office, which is reporting no other losses in the Neo@Ogilvy unit.

Berman had served in his post for two-and-a-half years and previously worked as a CFO under the IPG umbrella, Fraser (pictured) spent nearly five years at Neo@Ogilvy and once held an SVP post at Digitas while Stanleigh spent five years as well at Neo and held posts at the likes of OMD during his career.

New Career Opportunities Daily: The best jobs in media.

“Legendary Frosty Freshness. ”

Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Creative Group Head: Alexandr Ovsyankin
Senior Art Director: Mikhail Yarovikov
Junior Copywriter: Yulia Samoylenko
Creative Director of the Design Studio: Dmitry Jakovlev
Designer: Kirill Sirotin
Illustrator: Ilia Orlov
Group Account Manager: Ekaterina Georgievskaya
Group Production Manager: Oksana Severin
Producer: Anna Flankina

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Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Carolina García-Siñeriz, Guillermo Santaisabel, Jaume Badia
Copywriter: Carolina García-Siñeriz
Art Director: Jaume Badia
Account Director: Maria José Moreno
Account Executive: Roser Vila
Strategic Planner: Cristiana Zito
Agency Producer: Vicky Moñino
Production Company: Puente Aéreo
Director: Félix Fernández de Castro
Producer: Xus Aparicio
Executive Producer: Gemma Soler
Director of Photography: Ángel Iguacel
Post Production: Metropolitana
Sound: BSO
Music: Lascia Ch’io Pianga, Handel

(TrendHunter.com) The eastern influence has never been as sexy as it is in the Vogue Taiwan ‘New East’ editorial. Modernizing the exotic looks for the contemporary woman, there is a punk edge to each…

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Alguém quis fazer graça, e uniu o comercial-genérico do Novo Classe A com o “hit” “Passinho do Volante”, aka “Ah, Lelek, Lek, Lek”.

Isso obviamente não tem nada ver com o histórico da marca. Não que a Mercedes-Benz seja sisuda por trás de seu luxo, mas quando faz humor, o faz com ironia e inteligência. Nada de forma gratuita como parece ser essa tentativa de viral. A assinatura no final busca justificar o chocante resultado, mas não ajuda.

É preciso destacar que o juízo de valor que faço aqui não é sobre estilos musicais ou classes sociais, mas sobre adequação de comunicação. Querendo ou não, representa uma ruptura no posicionamento notório da empresa.

Para uma marca que trabalha pouco (pra não dizer nada) conteúdo online no Brasil, é um começo com no mínimo estranho, que me faz imaginar o processo de aprovação dessa peça e até me certificar se realmente partiu de um canal oficial da Mercedes. Vamos acompanhar os próximos passos.

Post originalmente publicado no Brainstorm #9
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