Greenpeace: Europe VS CO2

Advertising Agency: Man+Hatchet, UK
Producer: Simon Sanderson
Director: Will Tribble
Creative Director: Henry Cowling
Creatives: Rob Wakefield, Will Tribble
Animators: Chris Ollis, Once Were Farmers
Character Designers: Rob Cheetham, Chris Ollis
Sound Design / Music: Chris Green / Blurred Edge
Seeding: Never Say Media

Colle+McVoy’s On the Hunt for the ‘Brightest, Most Creative and Inventive Interns’

What is it with Minneapolis-based agencies and their intern-wrangling? We’ve covered the tactics of Campbell Mithun in the past and now, it’s Colle+McVoy’s turn with its own recruitment efforts to find interns who, yes, have a sense of humor (seriously, we think you have to in this type of gig).

As for the internship itself, it involves client engagement across account management, strategy and media, so let the fun begin. Here are two of the positions the Twin Cities agency is looking to fill along with a digital studio artist, graphic designer and interactive designer. See the requirements and other pieces of pertinent info here. And no, there are no Twinkies concepts required from this particular MN shop.

New Career Opportunities Daily: The best jobs in media.

Wyoming Department of Health: Need Someone

Advertising Agency: Sukle Advertising & Design, USA
Creative Director: Mike Sukle
Art Director: Andy Dutlinger
Broadcast Producer: Michon Schmidt
Account Supervisor: Dan Schultz
Production Company: Recommended Media
Director: Alex Feil
Partner / Executive Producer: Jeffrey Rohrer
Founder / CEO: Stephen Dickstein
Partner / Executive Producer: Phillip Detchmendy
Line Producer: Sean Cooley
Director of Photography: Jeff Vendetti
Art Director: Ricardo Jattan
Editorial: Nomad Editorial
Editor: Kevin Clark
Assistant Editor: Marshall Thompson
Post Production Supervisor: Ali Leininger
VFX Artists: Josh Kirschenbaum, Talia Marash

Wyoming Department of Health: Free Patches

Advertising Agency: Sukle Advertising & Design, USA
Creative Director: Mike Sukle
Art Director: Andy Dutlinger
Broadcast Producer: Michon Schmidt
Account Supervisor: Dan Schultz
Production Company: Recommended Media
Director: Alex Feil
Partner / Executive Producer: Jeffrey Rohrer
Founder / CEO: Stephen Dickstein
Partner / Executive Producer: Phillip Detchmendy
Line Producer: Sean Cooley
Director of Photography: Jeff Vendetti
Art Director: Ricardo Jattan
Editorial: Nomad Editorial
Editor: Kevin Clark
Assistant Editor: Marshall Thompson
Post Production Supervisor: Ali Leininger
VFX Artists: Josh Kirschenbaum, Talia Marash

Savvy PR Firms Could Soon Rule Native Ads and Social Campaigns


I don’t know how many examples it takes to define a trend, but two recent Ad Age stories about public-relations firms point to a notable shift in the advertising landscape.

“Edelman Moves Into Paid Space” announces that the public-relations firm will focus on the integration of paid media with social-media programs.

Another headline reads,”Weber Shandwick Sets Up New Unit To Capitalize on Content Marketing Craze.” This new unit, the article explains, will market native advertising and digital-media buying.

Continue reading at AdAge.com

Wyoming Department of Health: Free Gum

Advertising Agency: Sukle Advertising & Design, USA
Creative Director: Mike Sukle
Art Director: Andy Dutlinger
Broadcast Producer: Michon Schmidt
Account Supervisor: Dan Schultz
Production Company: Recommended Media
Director: Alex Feil
Partner / Executive Producer: Jeffrey Rohrer
Founder / CEO: Stephen Dickstein
Partner / Executive Producer: Phillip Detchmendy
Line Producer: Sean Cooley
Director of Photography: Jeff Vendetti
Art Director: Ricardo Jattan
Editorial: Nomad Editorial
Editor: Kevin Clark
Assistant Editor: Marshall Thompson
Post Production Supervisor: Ali Leininger
VFX Artists: Josh Kirschenbaum, Talia Marash

Maes: A barrel of Maes for everyone with the name Maes

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends.
The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Jan Macken, Gert Pauwels
Creative team: Jasper Declercq, Ivo Mertens, Geert Verdonck, Menno Buyl, Chiara de Decker, Pol Sierens
Account team: Jochen De Greef, Marko Van Dyck
Strategy: Kacper Wozniak

Massachusetts to Retailers: ZIP Codes Are Personal Info

The Massachusetts Supreme Court has ruled in a case against craft supplies purveyor Michaels Stores, deciding that ZIP codes are personally-identifiable information.

It’s become commonplace for bricks-and-mortar merchants to ask shoppers for their ZIP code when they pay with a credit card (and even sometimes when they use cash). The court decision, and others like it on the books in California and a handful of other states, have some privacy lawyers suggesting retailers change their ways when it comes to collecting ZIP codes.

The Massachusetts court last month ruled in the class action suit that collecting personal information when conducting a credit card transaction violates state privacy law. In this case, it wasn’t about data security or fraud. Rather, plaintiff Melissa Tyler argued that when Michaels Stores matched her ZIP code collected by a cashier with other data to retrieve her mailing address and phone number to target marketing communications to her, it violated an existing law prohibiting entities from requiring personal information when paying with a credit card.

Continue reading at AdAge.com

Pepsi Max: Beyoncé, Mirrors

Beyonce continues her reign over all-things-pop-culture, this time in her first-ever collaboration with Pepsi from 180LA. The spot, which debuted globally today, features the world-renowned pop star in an all-out dance off against various iterations of her past self – from the black leotard-clad “Single Ladies” Beyonce to the hot-pants Beyonce of “Crazy in Love” to her “Bootylicious” alter-ego, until she defeats them all in a sequence that truly embodies the “Live For Now” campaign.

Advertising Agency: 180 Los Angeles?, USA
Global CEO: Mike Allen?
Executive Creative Director: William Gelner?
Creative Directors: Matthew Woodhams-Roberts, Dave Horton
Creatives: Aramis Israel, Julia Tsao
Managing Partner / Executive Producer: Peter Cline
Senior Producer: Lorraine Kraus?
Managing Partner / Chairman: Chris Mendola?
Account Director: Lauren Lombardo
Account Manager: Frith Dabkowski
Director of Business Affairs: Loretta Zolliecoffer
Production Company: Believe Media
Director: Jake Nava
Executive Producers: Liz Silver, Luke Thornton, Gerard Cantor
Line Producer: Benedict Cooper
??Editorial ?Editorial Company: Cut + Run
Editors: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight
Managing Director: Michelle Burke
Executive Producer: Carr Schilling
?Transfer: The Mill
Colorists: Adam Scott, Shane Reed
Executive Producer: LaRue Anderson
Color Producer: Sarah Laborde
Special effects/VFX: Framestore
Creative Director: Aron Hjartarson
2D/Flame Lead: Alex Thomas
3D Lead: Ben West
Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne
CG/FX: Dean Grubb, Jon Balcome, Gary Laurie
Executive Producer: Kati Haberstock
Producers: Mary Nockles, Bethan Thomas
Mix: Eleven Sound
Mixer: Jeff Payne
?Music: Beyonce, “Grown Woman”
Sound Design: Trinitite
Sound designer: Brian Emrich

Facebook Isn’t Putting Ads Into Instagram, So Brands and Celebs Make Their Own


Facebook isn’t placing ads on its photo-sharing service Instagram, so brands and celebrities have started taking matters into their own hands. From Unilever to Nike, marketers are cropping up in sponsored posts on the platform, but Facebook isn’t earning any revenue from it.

It was just a few months ago that a change in Instagram’s terms of service that would permit the use of any images on the social network in advertising set off alarm bells with users. Celebrities, photographers and brands such as National Geographic threatened to delete their accounts for fear that their images would turn up in advertising, and within days Instagram co-founder days Kevin Systrom reverted the terms of service.

Instagram had to backtrack and make it clear it wouldn’t take users photos and use them for advertising without permission. But then it left questions: What would ads on Instagram look like? How and when did Facebook plan to turn Instagram into a business?

Continue reading at AdAge.com

Netflix Will Debut New ‘Arrested Development’ Episodes on May 26


Netflix, the largest video- streaming service, will begin airing 15 new episodes of the comedy “Arrested Development” on May 26, reviving a cult favorite that was canceled by Fox seven years ago.

All of the episodes will be available to watch immediately when the show debuts, Netflix said today in a statement, repeating a strategy it used with “House of Cards,” a drama the company began offering in February.

“House of Cards” became the streaming service’s most-viewed series at the time in all markets, Chief Content Officer Ted Sarandos said on Feb. 12. But Netflix has not disclosed exactly how many people watched and does not plan to, figuring that it has no advertisers to satisfy.

Continue reading at AdAge.com

The Quiet City – Winter in Paris

L’américain Andrew Julian nous propose cette vidéo magnifique réalisée avec la caméra Blackmagic Cinema au cours de son récent voyage à Paris. Appelée « The Quiet City », cette création montre la capitale française au calme, sur la musique Spiegel im Spiegel composée par Arvo Pärt.

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The Quiet City - Winter in Paris11
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Dreft: Rendezvous

Colors & clothes are meant to be together. Dreft

Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Creative Group Head: Alexander Ovsyankin
Senior Art Director: Mikhail Yarovikov
Copywriter: Yulia Samoylenko
Creative Director, Design Studio: Dmitry Jakovlev
Designer: Kirill Sirotin
Client Service Director: Alena Vilke
Group Account Manager: Ekaterina Georgievskaya
Producer: Anna Flankina
Production: Playground S.R.O.

Prkvadrat: Board game, Marketing talks

Advertising Agency: Prkvadrat, Belarus

Nissan Juke: Chase the Pin

Advertising Agency: TBWA, London, United Kingdom
Advertising Agency: TBWA, Paris, France
Creative Director: Alasdhair MacGregor-Hastie, Rudi Anggono
Creatives: Alban Gallée, Matthieu Darrasse
Account Manager: Ewan Veitch, Celina Eude, Eva Gotteland, Caroline Allard, Gaëlle Guillou

We Hear: Lyons Joining Farrell at Havas?

Well, since our inquiries last week to Havas regarding Vin Farrell went nowhere because Adweek apparently had some exclusive/vice grip on the agency’s comms, let’s just go “we hear” on this one before another “exclusive” pops up. Along with said agency’s new global chief content officer, we’ve been hearing all week that fellow R/GA-er Sean Lyons is following suit and joining up with Havas. Lyons has spent well over eight years at the agency for the digital age and for the last year has served as SVP, operations and business planning.

During his lengthy stay at R/GA, Lyons has moved up the ladder from group director to managing director to his current SVP post. We’ve checked in with both camps about the apparent move, but have yet to hear back. Maybe it was something we said, but we’ll let you know if we hear more.

New Career Opportunities Daily: The best jobs in media.

Watch the Spot: Pepsi’s New Beyonce Ad


Pepsi today launches its second global campaign and first TV spot featuring Beyonce in her role as global brand ambassador.

Executives close to the development and production of the spot say Beyonce was very hands on — offering ideas for the creative concept, as well as weighing in on wardrobe decisions and her lines.

“We’ve worked with a lot of athletes and celebrities, usually the client and agency develop something, then it’s presented to the artist or athlete for approval. And then you all go make it and they sign off and approve the final content,” said Chris Mendola, chairman-founder of 180 LA, the agency that worked on the spot. “This was nothing like that at all.”

Continue reading at AdAge.com

Patience the key as car marketers look to ignite the industry’s electric dream

With sales of electric vehicles continuing to stall, Alex Brownsell explores what brands should do to win over sceptical UK consumers.

Heineken divulga finalistas do Future Bottle Design Challenge 2013

Em dezembro, a Heineken lançou o Future Bottle Design Challenge 2013, um desafio criativo para o design de uma garrafa que fosse um remix do futuro, inspirado pelo passado da marca. Cinco projetos finalistas assinados pelos designers Andy Audsley, da Austrália, Anna Ptasi?ska e Bartek Bak, da Polônia, e  Fernando Degrossi, do Brasil, serão apresentados na Semana de Design de Milão 2013, que acontece entre os dias 9 e 14. O brasileiro, aliás, compete com dois modelos.

O vencedor será anunciado no próximo dia 11, em uma apresentação ao vivo no The Magazzini Hub, com a participação da comissão julgadora formada pelo designer digital Joshua Davis, o editor do site Cool Hunting Evan Orensten, o co-fundador do PechaKucha Mark Dytham e o chefe global de design da Heineken, Mark van Iterson. O design escolhido será transformado em uma edição limitada da garrafa, a ser lançada em dezembro.

Na imagem acima, da esquerda para a direita, os projetos de Andy Audsley, Anna Ptasinska, Bartek Bak e Fernando Degrossi. Para conferir o trabalho de todos os finalistas e o que inspirou cada um, basta acessar este link.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Revived Milk Race on the hunt for sponsors

The Milk Race, which is making a return this year after a 20-year hiatus, could become a multi-event race across the UK with different sponsors, according to a key executive behind the event.