Dachis Group has announced Erin Mulligan Nelson as the company’s new president. In her new role, Ms. Nelson will utilize her experience to lead Dachis Group’s end-to-end go-to-market strategy and execution. She has previously worked as both a Fortune 50 C-level exec and a startup executive. Previously, Ms. Nelson served as senior VP-chief marketing officer of Dell. She had been responsible for Dell’s global brand, communications, social media, Dell.com, agency and corporate social-responsibility strategies. Following her time at Dell, she was the chief marketing officer of Bazaarvoice.
JB Brokaw has joined Sociomantic as president of its North American operations. At Sociomantic, he will lead the charge on sales and revenue operations and further develop the company’s advisory and services teams. The digital marketing veteran brings more than 15 years of experience in digital marketing and search technology. Previously, he was the former chief revenue officer and chief client officer of iProspect. While at iProspect, Mr. Brokaw was responsible for securing new business as well as the growth and development of the agency’s 400-plus person client services organization. He also served on the Global Steering Board. Before iProspect, he was the executive director of market development at Mindset Media.
Amanda Peters has been appointed as head of social media for iCrossing. In her new role, Ms. Peters will be charged with driving increased engagement, visibility and loyalty for iCrossing’s clients through social media. She will oversee the agency’s rapidly growing social-media practice and manage a nationwide team of social strategists, content creators and community managers. She joined iCrossing in 2010. Prior to the company, she served as a writer and producer on WNBC’s “Digital Life with Shelly Palmer” and worked at Advanced Media Ventures Group. Ms. Peters graduated from Miami University with a B.A. in mass communication.
One in four teenagers are “cell-mostly” internet users, who say they mostly go online using their phone, challenging marketers’ assumption that the mobile is consumers’ “second screen”.
Coca-Cola has created a Global Sparkling Brand Center, combining its global brand and integrated marketing teams under the leadership of Wendy Clark.
According to an internal memo distributed to Coca-Cola employees by Joe Tripodi, chief marketing and commercial officer, the new structure will drive greater integration, simplicity and speed; increase the focus and impact of the team’s work on a worldwide basis; and facilitate rapid scaling and spreading of programs and ideas.
“The new structure establishes a single point of leadership accountability, increases the holistic, end-to-end thinking for building global brands and integrates teams for added speed and responsiveness,” Mr. Tripodi wrote in the memo. He noted that the Global Sparkling Brand Center is not unlike the Global Juice Center, which was established in 2008.
Yes, Brianna Graves, director of content + communications for the Art Directors Club is back to provide some on-the-ground, firsthand perspective from the 92nd ADC Awards, which you probably know by now is taking place in Miami Beach in NYC. While we still suffer the cold up here in the Big Apple, let Brianna share memories from warmer climates. Yeah, we’re just jealous. If you missed her quick Day 1 recap, go here and watch the day 2 clip above.
It’s hard to define a pinnacle moment of Day Two of the ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design simply because the energy remained so high throughout the day.
Rafaël Rozendaal surprised attendees early in the first of the two morning workshops with a presentation of work that contrasts his quiet demeanor with its absolutely outstanding ingenuity and reasoning. Rozendaal is the type of man so ahead of his time that we will all look back on this Festival from our rocking chairs in our nursing homes some day, and marvel that we hung out with and learned from Rozendaal in Miami Beach in 2013.
E-Mart, Korea’s No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart’s new mobile technology, “E-Mart Sale Navigation”. The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts.
Advertising Agency: Cheil Worldwide, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Jaewook Nam
Copywriter: Wonjun Jang
Senior Copywriter: Sangjun Shin
Art Director: Sujin Oh
Junior Art Director: Hyojung Kang
Account Executive: Jintaek Roh
Production Company: Idea from daily life
Director: Dongsu Kang
Editing Company: Elliot
Music: Sangkyu Jeon
Media artists: Kiheon Shin, Wondae Ryu
Additional credits: Taegyu Kang, Sangkyu Lim, Yangkeun Kim, Jeongmo Kang, Byungoh Kim
Which Beyonce do you like the best? Her black leotard “Single Ladies days? Her hot pants-clad Crazy in Love days? Her “Bootylicious alter ego? All of them, of course? What’s not to love about Beyonce in any form? Just ask this guy.
Working with 180LA, Beyonce can be seen in a new Pepsi commercial reliving all her past personas until she breaks through with her current, Pepsi-fueled Live For Now persona.
Of the ad, 180LA ECD William Geiner said, “Beyonce has the unbelievable ability to continuously evolve and surprise, recreating herself and her music, yet simultaneously, remaining true to who she is. ‘The ‘Mirrors’ film pays homage to all those fun and defining moments of her past, while making a clear point thatit’s who she is now that matters most.”
Whatev. We’ll take Beyonce in whatever persona she decides to embody. Preferably with short shorts though.
(TrendHunter.com) Following the trials and tribulations of over 70 tribes from around the world, design duo Corina Olaru and Manuela Vulpescu, who together make up Swarte, created their series ‘One Square Meter of…
Cyber espionage from an insider’s perspective. See how a group of persistent attackers break through corporate security, explore the network at will and make off with the gold. This video is based on the true story of how a global corporation was hacked, costing the victim more than $60 million.
Advertising Agency: Man+Hatchet, London, United Kingdom
Producer: Simon Sanderson
Director: Will Tribble
Creative Director: Henry Cowling
Creatives: Rob Wakefield, Will Tribble
Animators: Chris Ollis, Once Were Farmers
Character Designers: Rob Cheetham, Chris Ollis
Sound Design / Music: Chris Green / Blurred Edge
Seeding: Never Say Media
Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The scruffy protagonist of Deutsch LA's new "Mountain Man" spot for Dr Pepper Ten is living that dream in a parody of macho '70s beer commercials that's as goofy as all outdoors. Our hero grows out his beard (itchy, most likely); eats bark off trees (not so tasty, one assumes); calls out for a hawk to fetch him an icy-cold can of the "manliest low-calorie soda in the history of mankind" (no eye-pecking—maybe next time); and gets taxied around by Mr. Bear paddling a canoe (all that fur must be hot as hell). Note to self: Order a bear suit. It commands respect, and I could stand to sweat off a few pounds. A few shorter executions plus credits after the jump.
CREDITS Client: Dr Pepper Snapple Group Brand: Dr Pepper Ten
Client: Chief Marketing Officer: Jim Trebilcock Director of Marketing: Leslie Vesper Brand Manager: Angela Snellings Associate Brand Manager: Erica Hollington Director of Creative: Shaun Nichols Advertising Manager: Sharon Leath
Deutsch Creative Credits: Chief Creative Officer: Mark Hunter Group Creative Director: Brett Craig Integrated Creative Director: Xavier Teo Associate Creative Director, Art Director: Erick Mangali Associate Creative Director, Copywriter: Ryan Lehr Copywriter: Trey Tyler Art Director: Jacob Abernathy Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Executive Producer: Lisa K. Johnson Producer (Post): Matthew Magsaysay
Production Company: Imperial Woodpecker Director: Stacy Wall Executive Producer, Managing Partner: Doug Halbert Producer: Jeff Shupe Director of Photography: Corey Walter First Assistant Director: Miles Johnstone
Editorial: Cut and Run Editor: Frank Efron Assistant Editor: Jeff Carter Managing Director: Michelle Burke Executive Producer: Carr Schilling Senior Producer: Christie Price
Visual Effects: The Mill Executive Producer: Sue Troyan Producer: Jess Ambrose Color Producer: LaRue Anderson Shoot Supervisor: Tara Demarco Colorist: Shane Reed 2-D Lead Artist: Tara Demarco 3-D Lead Artist: John Leonti 2-D Artist: Dag Ivarsoy 3-D Artists: Ryan Reeb, Brian Yu Matte Painting: Lyndall Spagnoletti
Music: Massive Music Creative Director: Tim Adams Executive Producer: Scott Cymbala Composer: Tim Adams Producer: Jessica Entner
Sound Design: Massive Music Sound Designer: Dean Hovey
Audio Post: Lime Studios Mixer: Mark Meyuhas Assistant Mixer: Matt Miller Executive Producer: Jessica Locke
Additional Deutsch Credits: Chief Executive Officer: Michael Sheldon Group Account Director: David Dreyer Account Director: Helen Murray Account Supervisor: Andrew Dubois Account Executive: Kate DeMallie Chief Strategic Officer: Jeffrey Blish Group Planning Director: Aileen Russell Director of Integrated Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Broadcast Traffic Manager: Gus Meija
Gaikuo-Captain est un étudiant chinois mais aussi un illustrateur talentueux. Amateur de comic books, ce dernier a imaginé des illustrations géantes avec lesquels il se confronte et interagit, face à des héros tels que Batman, Hulk ou des personnages issus de l’univers manga One Piece ou du jeu Pokémon.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
