Grizzly Dude From ’70s Beer Ads Gets Lost, Wanders Into Modern Spot for Dr Pepper Ten

Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The scruffy protagonist of Deutsch LA's new "Mountain Man" spot for Dr Pepper Ten is living that dream in a parody of macho '70s beer commercials that's as goofy as all outdoors. Our hero grows out his beard (itchy, most likely); eats bark off trees (not so tasty, one assumes); calls out for a hawk to fetch him an icy-cold can of the "manliest low-calorie soda in the history of mankind" (no eye-pecking—maybe next time); and gets taxied around by Mr. Bear paddling a canoe (all that fur must be hot as hell). Note to self: Order a bear suit. It commands respect, and I could stand to sweat off a few pounds. A few shorter executions plus credits after the jump.

Client: Dr Pepper Snapple Group
Brand: Dr Pepper Ten

Chief Marketing Officer: Jim Trebilcock
Director of Marketing: Leslie Vesper
Brand Manager: Angela Snellings
Associate Brand Manager: Erica Hollington
Director of Creative: Shaun Nichols
Advertising Manager: Sharon Leath

Deutsch Creative Credits:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
Associate Creative Director, Art Director: Erick Mangali
Associate Creative Director, Copywriter: Ryan Lehr
Copywriter: Trey Tyler
Art Director: Jacob Abernathy
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Lisa K. Johnson
Producer (Post): Matthew Magsaysay

Production Company:
Imperial Woodpecker
Director: Stacy Wall
Executive Producer, Managing Partner: Doug Halbert
Producer: Jeff Shupe
Director of Photography: Corey Walter
First Assistant Director: Miles Johnstone

Cut and Run
Editor: Frank Efron
Assistant Editor: Jeff Carter
Managing Director: Michelle Burke
Executive Producer:  Carr Schilling
Senior Producer: Christie Price

Visual Effects:
The Mill
Executive Producer: Sue Troyan
Producer: Jess Ambrose
Color Producer: LaRue Anderson
Shoot Supervisor: Tara Demarco
Colorist: Shane Reed
2-D Lead Artist: Tara Demarco
3-D Lead Artist: John Leonti
2-D Artist: Dag Ivarsoy
3-D Artists: Ryan Reeb, Brian Yu
Matte Painting: Lyndall Spagnoletti

Massive Music
Creative Director: Tim Adams
Executive Producer: Scott Cymbala
Composer: Tim Adams
Producer: Jessica Entner

Sound Design:
Massive Music
Sound Designer: Dean Hovey

Audio Post:
Lime Studios
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller
Executive Producer: Jessica Locke

Additional Deutsch Credits:
Chief Executive Officer: Michael Sheldon
Group Account Director: David Dreyer
Account Director: Helen Murray
Account Supervisor: Andrew Dubois
Account Executive: Kate DeMallie
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Aileen Russell
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Broadcast Traffic Manager: Gus Meija