Hasta La Creative!

This is funny. Hilarious, actually. What would it be like if you were driving down the road and all of a sudden “rate suckers” attacked your vehicle? That’s the premise of a new — and very different — Progressive Insurance ad created by Arnold Worldwide.

Looking for a stark contrast from its popular Superstore ads, starring Flo, Progressive tapped Director Ruben Fleischer of “Zombieland” and “Gangster Squad” fame for the campaign. The spots feature “rate suckers” latching themselves onto unassuming cars with their mouths–literally sucking the insurance rates of good drivers.

Progressive Chief Marketing Officer Jeff Charney explains rate sucking, saying, “A Rate Sucker is simply an over-the-top manifestation of an underpriced driver and can be anybody — your mom, the guy next door, the waiter at your favorite restaurant. We all probably know somebody we’re subsidizing. Snapshot helps solve that problem; showing consumers that their good driving can reduce the impact other drivers have on their rate. This campaign is our line in the sand to the industry and a wakeup call to consumers.”

Of course, the Progressive solution seems a bit Big Brotherish.

Absolute Radio and TalkSport have retained their audio rights to broadcast Premier League matches on UK radio for another three years, taking them to the end of the 2015-16 season.

Residents of Cincinnati, Phoenix, Sacramento and San Antonio have probably seen billboards asking them to vote for adding either Barack Obama or George W. Bush to Mount Rushmore. I'm sure those billboards have prompted many questions, most of them variations on "What the hell for?" As it turns out, the answer is "No reason." The billboards were the idea of the Outdoor Advertising Association of America, which admitted that the campaign was a bogus project designed to "measure consumer response." (The actual billboards sent people to RushmoreVote.com.) After the four-week campaign, more than 70 percent of respondents said Mount Rushmore should remain unchanged. Big shock there. So, not only were the billboards fake, they didn't really accomplish much that couldn't have been done quicker and cheaper. As for Mount Rushmore, they should put Grover Cleveland up there twice, just because.

The office I share with my partners, Matt and Nick, is no bigger than your typical county jail cell. To make up for the fact that the office has no window to the outside world, its walls have been painted bright orange. Not surprisingly, Sherwin-Williams #6893 is not a suitable substitute for the sun.

In accordance with feng shui, we’ve turned our desks to face out toward center, allowing us to stare at each other all day long. Our knees bump up against the bottom of the collapsible metal IKEA desks we occupy. Random pages spit out of the copier onto the floor, where they remain unclaimed. Diet Coke cans and orange rinds pile up in wastebaskets, waiting for the Garbage Fairy (who apparently comes only on Saturdays) to remove them. And it’s always too hot in here.

Continue reading at AdAge.com

Cykno est un vélo électrique très réussi combinant une technologie innovante tout en adoptant un style rétro. Conçu par la société italienne de conception « Engeenius », ce projet sera présenté prochainement à la Milan Design Week qui aura lieu du 9 au 14 Avril 2013. Plus d’images du concept dans la suite.

If you’re doing marketing right, you have a lot on your plate. Managing social media, producing content, updating your website, tweaking your SEO and more. And you have to create reports to summarize all this work to clients, bosses and co-workers. Wouldn’t it be great if you had a cheat sheet of sorts for all this reporting?

Thanks to HubSpot, now you do. HubSpot has put together the Ultimate Library of Inbound Marketing Templates. But don ‘t let the term Inbound Marketing hang you up. Although much of what you’re doing now is inbound marketing (perhaps without even knowing it), these templates can be used for all kinds of marketing.

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4. Designed Infographic Template
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