Who Juices Up Starburst? Intense Bodybuilders and Fighter Jets, of Course
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Starburst's "Unexplainably Juicy" ad series explores the mythology of how the chewy candy packs in so much juiciness. And the answers are quite a bit more adrenaline-fueled than you might expect.
The first explanation is that Starburst is imported from the Land of Intensity, where everyone is on a raging caffeine/steroids bender. It's the kind of place where President Dwayne Elizondo Mountain Dew Herbert Camacho is reelected in a landslide every four years.
The second explanation is that a tiny fighter jet (complete with a custom '80s-esque theme song from composer Andrew Sherman at Butter Music and Sound) shoots juicy flavor into every individual Starburst candy before getting eaten by the family dog. Sounds legit. Besides, the real answer (corn syrup) is boring and sad.
Both spots from agency DDB Chicago and Hungry Man director Bryan Buckley follow up the previous "Miniminneapolis" ad, which explained how Starburst Minis get their juiciness. The answer, obviously, was from an uncomfortably tiny factory in an uncomfortably tiny town.
Maybe next time they can talk about why they went with an awkward nonword like "unexplainably" when "inexplicably" was right there waiting to be used.
