McDonald’s: Cancha

Advertising Agency: Alma, Miami, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Director: Diego Yurkievich
Group Creative Director / Art Director: Hernan Cerdeiro
Senior Creative Director: Monica Marulanda
Copywriter: Diego Yurkievich
Director of Photography: Brendan Galvin
Director: Tarsem
Editor: Alejandro Santangelo
Director of Production: Diego Colombo
Production Company: Radical Media
Visual Effects: The Mission Studio
Sound Design: Luis Gomez, Personal Music
Music / Composers: Alexis Estiz, Personal Music
Account Director: Marta De Aguiar

The Road to Children: Waiting

An independent Social Project created by two photographers Sergey Polishuk founder of “The Road to Children” childcare fund, Dima Gushchin – an advertising photographer and Daria Agapova – group head at BBDO MOSCOW. The idea was to raise awareness of the problem of large number of children that have been abandoned by their parents or have no parents and low number of child adoption in Russia. The social project was approved by the Russian government and 132 billboards and city formats have been provided by the government of Moscow in december 2012 to support the project. Prints illustrate real abandoned children from Russian social childcare institutes that have been placed in magical/imaginative worlds, but even there they are still waiting for their parents to return or be adopted by new families. Animated web page was created to support the project through internet activity and social networking http://www.odinokiedeti.ru

Creative Director: Dima Gushchin
Director / Producer: Sergey Polishuk
Art Director / Copywriter / Illustrator: Daria Agapova
Style & makeup: Louiza Potapova
Cardboard art: Anastasia Vinogradova

Stylerebirth.com: Exposure

“Indecent exposure can be forgiven.”

Advertising Agency: Kwirkly, Lagos, Nigeria
Creative / Principal Partner: Chris Ogunlowo
Creative Partners: Fola Fayanjuola, Emmanuel Ogabi
Art Directors: Segun Olawoagbo, Seye Kuyinu
Copywriter: Gbemi Adekanmbi
Illustrator: Emmanuel Ogabi

Zoo Cologne: Owl

Happy Easter!

Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Directors: Zuzana Havelcova, Vera Brych
Copywriter: Nicolas Blättry
Consultant: Lucille Lincoln-Codjoe
Published: March 2013

Zoo Cologne: Ape

Happy Easter!

Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Directors: Zuzana Havelcova, Vera Brych
Copywriter: Nicolas Blättry
Consultant: Lucille Lincoln-Codjoe
Published: March 2013

Zoo Cologne: Fish

Happy Easter!

Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Directors: Zuzana Havelcova, Vera Brych
Copywriter: Nicolas Blättry
Consultant: Lucille Lincoln-Codjoe
Published: March 2013

30 Funky Hipster Hats – These Hipster-Approved Caps Take High Fashion to the Streets (TOPLIST)

(TrendHunter.com) For a long time, it wasn’t unless you were into hip hop or baseball that caps were exclusive, sought-after collectibles, but the fact that these funky hipster hats come in all different shapes,…

Orangina: Stay Alive

Advertising Agency: Fred & Farid, Paris-Shanghai, China
Creative Directors: Fred & Farid
Copywriters: Nick Moss, Dan Northcote-Smith
Art directors: Nick Moss, Dan Northcote-Smith, Volker Gehr
Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin
Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon
Art Buying Carmela Guiragossian
Photographer: Rankin

Business Line Cerebration: Test

Advertising Agency: Ogilvy, Chennai, India
Associate Creative Directors: Binu Varghese, Mridula Joseph
Creative Controller / Copywriter: Deepan Ramchandran
Art Director / Illustrator: KD Divya

SPCA Malaysia: Pet

“There’s more play in a pet.”

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Executive Creative Director: Henry Yap
Art Directors: James Seet, Kin Leong
Copywriter: Neil Leslie
Photographer: Loh / Image Rom
Account Servicing: Diyana Abbas

100 Lofty Lounge Chair Designs – From Curvy Promiscuous Loungers to Shallow Lunar Loungers (TOPLIST)

(TrendHunter.com) Relaxing in the home becomes a lavishly luxurious activity when reclining in a plush seat that incorporates elegant lounge chair designs.

Created for the sole purpose of cradling the body in the…

Fotografias relembram mestres da manipulação de imagem antes do Photoshop

O termo “photoshopar” já é há tempos sinônimo de manipulação de imagem. Mas a prática é, na verdade, muito mais antiga e complexa do que o software, tão antiga quanto a própria fotografia.

Uma exposição que está rolando na National Gallery of Art de Washington explora justamente isso: copiar, cortar e colar – e como estes termos evoluíram, do seu nascimento à fotografia digital.

Hoje, com as ferramentas disponíveis, nada é o que parece ser. Mas esse sentimento de desconfiança sempre existiu devido às técnicas primitivas de manipulação.

A exposição passa por nomes como Gustave Le Gray, fotógrafo francês do século 19. Em uma fotografia famosa sua, a tecnologia disponível na época dificultava conseguir tanto as nuvens quanto o primeiro plano de paisagem na exposição correta. Para corrigir isso, Le Gray cortou as nuvens de um negativo e a paisagem de outro, combinando os elementos juntos em uma cena perfeita.

Com as limitações das câmeras, sempre haviam distorções e pequenos problemas no resultado, que eram corrigidos à mão para que a foto parecesse mais com a vida real.

Gustave-Le-Gray

Com a popularização da fotografia, artistas como os do movimento surrealista passaram a enxergar as limitações como experimentos. A manipulação de imagens passou, então, a ser uma ferramenta para compor arte e propaganda.

A National Gallery of Art, retrata, por exemplo, as falsificações fotográficas realizadas pela União Soviética, que usava recortes para compor estrategicamente os soldados de Stalin, criando uma estética particular e um significado de poder e liderança.

A exposição retoma questões da verdade documental na fotografia, explorando todos os lados da manipulação e sua produção de diferentes significados, que já era prática comum antes mesmo de o Photoshop ser ferramenta indispensável.

Abaixo, veja algumas destas fotografias.

Hearst over the People, 1939 (Barbara Morgan)

Hearst over the People, 1939 (Barbara Morgan)

Advertisement for Texaco Inc., 1957 (Ralph Bartholomew Jr.)

Advertisement for Texaco Inc., 1957 (Ralph Bartholomew Jr.)

Red Cap Snow Shoe Club, Halifax, Nova Scotia, circa 1888 (Wm. Notman and Son, Montreal, Eugene L'Africain, William Notman)

Red Cap Snow Shoe Club, 1888 (William Notman)

The Pond — Moonrise, 1904 (Edward Steichen)

The Pond — Moonrise, 1904 (Edward Steichen)

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Wilderness Hipster Photoshoots – The SLVDR FW13 Lookbook is for Laid-Back Dudes (GALLERY)

(TrendHunter.com) The SLVDR FW13 lookbook is all about guys who like to keep it casual and cool. The warm images feature some distinguished-looking bearded gentlemen sporting the latest styles in meadows or walking…

Bohemian Nymph Editorials – This Photo Series from Absynth Photography is Edgy and Ethereal (GALLERY)

(TrendHunter.com) This luxuriously bohemian editorial from Absynth Photography is filled with rich colors and symbolism. In the images, the raven-haired beauty is seen draping herself over forest floors, making her…

Scrap Metal Animal Sculptures – The Scrap Metal Animals by Christian Champin are Recycled Brilliance (GALLERY)

(TrendHunter.com) These scrap metal animals by artist Christian Champin are one of the most clever and artistic uses of recycled materials that I’ve ever seen.

The scrap metal animals are put together with…

70 Elaborate Soap Products – From Earth-Scented Cleansers to Bathing Birdy Soaps (TOPLIST)

(TrendHunter.com) Companies these days are now putting a little more pizzazz into the bathing process with these elaborate soap products. Forget about a traditional white bar sitting all on its lonesome in your tub:…

100 Sensational Shoes for Spring – Get Ready for the Warmer Weather with These Fresh Styles (TOPLIST)

(TrendHunter.com) Although the weather might go from warm to freezing in a pinch, it’s never too soon to start looking for fresh shoes for spring that will help liberate your soles from clunky boots and rugged…

Pymes Magazine: Money

In this month issue: secrets to make your money grow.

Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Directors: Pablo Ferrari, C. Oviedo
Art Director / Illustrator: Hugo Coletti
Copywriter: Eña Ferreras
Published: March 2013

Cristalina de Natal: Caution

Caution: without water, the risk is bigger.

Advertising Agency: Pandora, Natal, Brazil
Creative Directors: Caio Vitoriano, Fabrício Finizola
Art Director: João Filho
Copywriter: Paulo Ricardo
Photographer: Luciano Azevedo
Producer: Ruth Guará
Media: Samua Dutra
Account Executive: Amanda Furtado
Finalization: Anderson Padawan

Carlton Draught: Draught Pick 2013

The live footy tipping app that tore through the football world like a tattoo gun is back, bigger and better. Draught Pick is your chance to use a lifetime of footy knowledge to win money-can’t-buy prizes. And the best bit is, unlike regular footy tipping, all you need is one great game to win big.

Advertising Agency: Clemenger BBDO, Melbourne, Australia