Hasta La Creative!

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle’s location in London.

For the first time in its seven-year history, San Francisco-based lifestyle brand PopSugar has appointed a global advertising AOR in hometown agency, Goodby Silverstein & Partners. We’ve been told that that PopSugar, which caters to the women’s lifestyle market and also includes its Shopstyle commerce unit among a handful of others, did “evaluate other agencies,” though the brand is not stating specifically how many were actually involved in the pitch process. A spokesperson adds, “Our goal…is to further PopSugar’s position as a leader in content and commerce and we felt Goodby was the strongest partner to help us in this effort.

Along with PopSugar, Goodby’s current client roster includes the NBA, Google/YouTube, Corona Light and Xfinity.

New Career Opportunities Daily: The best jobs in media.

Albion has landed property website Zoopla’s £4m advertising account after a contested pitch.

Voici le projet simple et très réussi Coolr Fruit Bowl, mixant high tech et éléments artistiques plus traditionnels en proposant une base en aluminium dans laquelle des crayons de couleur peuvent être insérés afin de créer un bol pour le moins original. Plus d’images dans la suite de l’article.

“Well, how did I get here?” – David Byrne, Talking Heads

The submissions keep rolling in, and now we have a new scribe in Andrew Baker, who’s spent the last decade-plus as a copywriter/art director at the likes od TBWA\Chiat\Day, Team One, Deutsch and Dentsu. Baker will be chiming in fairly often to discuss what he likes to call “The Freelance Dance,” which should give you the basic gist of his entry. Anyhow, welcome Andrew and take it away. You can check out his website here and on Facebook at andrewbaker77.

In June of 2000, after returning to Deutsch LA from a Hawaii vacation, Donny’s mini-me fired me. Told me, though the vacation was approved, the fact I took it, was a clear let down of “team morale.” Throughout his lawyerish soliloquy, I enjoyed one of his fruit basket apples, crunches that drown out the ramble, and then interrupted him with a “Dude, the 405 is wide open, how much do I get?” His terse lips hesitantly released a figure. Didn’t even hear the number, but told him to double down that number or else I’d sue. Got booked on my first freelance project before I left the parking lot. He double’d down. Life was good.

Since then, it was ten years (2000 – 2010) of easypeasyJapanesey money. Digging ditches in the snow, crewing a dive boat in the winter, that’s work. I know, I did it. Getting paid crazy money to sit around and say “hey, what if…” from the comforts of your Malibu rum stocked home, that’s just too cool to quit. And for ten years, I rolled. Big money and three to four months off a year. No worries, all the way through permalancing 2008 to 2010 with the impossibly nice folks at Merkley on Mercedes-Benz. 2011 and 2012 didn’t exist, as I was bouncing around Southeast Asia chasing adventure. And now, 2013.

continued…

New Career Opportunities Daily: The best jobs in media.

In the eight-plus months since Marissa Mayer became Yahoo CEO, the company has spent a lot of time trying to win over consumers, new hires and entrepreneurs. Just this week, it continued a months-long acquisition spree in mobile, buying Summly, a mobile news app created by a 17-year-old wunderkind.

Yet while Marissa Mayer goes on the “Today” show to talk about Yahoo’s new homepage and talks to Wall Street about the portal’s “daily habits,” its advertising clients are growing tired of waiting for both attention and insight into Ms. Mayer’s vision, according to about a half-dozen senior executives at big holding-company-owned media shops.

Wall Street certainly has confidence in Yahoo under Ms. Mayer; the company’s stock price is up more than 50% since she became CEO. At the same time, many in the industry feel that the displeasure among ad agencies will catch up to the company in the long run, if not remedied soon. A key part of that remedy will surely be the executive it hires to run its Americas business — that search is the focus of much industry interest. But some execs warn it can’t afford to wait.

Continue reading at AdAge.com

Luxury car maker Infiniti has signed Formula 1 driver Sebastian Vettel as its director of performance.

“Adult fashion now available for kids.”

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Stephanie Pasteur
Copywriter: Nicolas Gerard
Photographer: Fred Lebain
Retoucher: Fred Perrot
Chief Executive Officer: Vanessa Boueyres
Art Buyer: Sylvie Reveillard
Coordinator: Brigitte Trezeguet
Model maker: Jean Bene

Twitter is on course to hit global advertising revenues of $1 bn in 2014 and will earn $582.8m in 2013.

(TrendHunter.com) Easily accessible futuristic tech devices are quickly filling up the spots for today’s top trends on the site. Catching readers’ attention the most are fashion-generation gadget concepts…