Hasta La Creative!

Comissionado pela Nikon, o roteirista de “Babel” e “21 Gramas”, Guillermo Arriaga, dirigiu um curta de horror inteiramente com a camera DSLR D800.

O filme, que entrou na seleção oficial do Festival de Sundance esse ano, mostra mãe e filha que sofrem um acidente de carro na estrada, e ficam presas no veículo capotado no meio da escuridão.

Segundo a McCann New York, que ajudou a desenvolver o projeto, “Broken Night” mostra a capacidade da Nikon D800 de filmar com baixa luminosidade e em locais apertados.

Janusz Kaminski, contumaz colaborador de Steven Spielberg, é o diretor de fotografia do curta. Kaminski, para citar apenas alguns, foi DP de filmes como “A Lista de Schindler”, “O Resgate do Soldado Ryan”, tendo vencido o Oscar da categoria com ambos, e também de “Minority Report”, “Munique”, e também do recente “Lincoln”.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

(TrendHunter.com) The self-portraits of 22-year-old photographer Noell S. Oszvald are hauntingly beautiful.

The monochromatic images with captions such as ‘Destiny,’ ‘Prisoner of my Soul’…

The two Super Bowl ads that GoDaddy ran this year were roundly chastised for being stupid, immature, silly and just plain dumb. Well the last laugh is on the haters because those two ads delivered GoDaddy its biggest sales day in the history of the company.

According to the company, domain registration were up 40 percent, hosting sales were up 45 percent and mobile customer jumped 35 percent.

Take that, haters!

One of GoDaddy’s ads, Perfect Match, featured supermodel Bar Refaeli sucking face with a geek. Another, YourBigIdea, highlighted would be entrepreneurs mocking the need to immediately register a domain.

The reason these ads worked is simple. They were perfectly matched to the target audience. Registering a domain and dealing with a hosting company rests, for the most part, squarely with low level IT professionals who are mostly male. Silly bathroom humor plays quite well with this audience. It’s really that simple.

There are many companies with whom one can register a domain. When the boss asks the geek to register several new domains, which registrar do you think the geek will select? The one he remembers most. And these ads are memorable. Stupid, maybe, but memorable.

And that’s all that really matter.

When Budweiser ran its Clydesdale Super Bowl ad, viewers were asked to submit names for the featured horse. More than 60,000 suggestions were sent through Twitter, Facebook and other channels.

Submitted names included Stevie, Star, Buddy and Spirit but the winning submission was Hope.

Of the selection process, Budweiser Brand Director Lori Shembro said, “Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit.”

Hope, as the clydesdale is now known, was born January 16. Anomoly created the commercial which ranked number one on this year’s USAToday Super Bowl Ad Meter.

Armé de son appareil Canon 5D Mark II, le photographe Ben Franke nous propose cette excellente série « Parkour in Motion » réunissant avec talent des clichés de cette activité physique libre dans tous types d’environnements. De superbes images en plein mouvement et en acrobatie à découvrir dans la suite.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriters: Olivier Dermaux, Alexandre Boutry
Art Directors: Mathieu Vinciguerra, Lena Monceau
Account managers: César Croze, Laurence Neveu, Adrien Dumont, Antoine Le Troadec
Illustrator: Tadahiro Usuegi
Art buyer: Soone Riboud

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Director: Per Erik Jarl
Copywriter: Christian Hygen
Designer: Pia Lystad

Trine Pillay, the head of production at Smuggler, has joined B-Reel as executive producer for its London office.

Etudiant à la Academy Of Fine Arts en Pologne, le créatif et designer Paul Marcinkowski a eu l’excellente idée de créer une infographie complète sous la forme d’un tatouage, le tout sur l’ensemble du corps. Une superbe idée très bien réalisée à découvrir en détails et en images, dans la suite de l’article.