Hasta La Creative!

The Consumer Electronics Show officially kicked off this morning and already pay-TV and content providers have announced some new toys, services and tactics.

New powers for Dish’s Hopper: The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature –which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers. It is also adding an app to move DVD content to an iPad for offline viewing. The technology spares Dish the pain of securing “TV Everywhere” rights from each individual content provider, a laborious route that has slowed the pay-TV industry’s effort to allow viewing across devices and hopefully fend off streaming-video upstarts. Pricing and availability of the Hopper with Sling will be announced later this month.

AT&T’s streaming-video service: The telco has introduced the U-verse Screen Pack, a $5 monthly subscription service that allows existing U-verse pay-TV subscribers to also watch movies on demand on TV sets and connected devices. With a small selection — the service offers only about 1,500 movies at the start — U-Verse Screen Pack isn’t likely to make much of an impact on Netflix, but AT&T will be happy if it helps retain customers and cash that Netflix and similar services might otherwise capture. Other pay-TV providers, like Comcast, have introduced similar offerings.

Continue reading at AdAge.com

After three years as global CEO at Arnold Worldwide, Andrew Benett is relinquishing his post to move up through the ranks of Paris-based holding company Havas. Mr. Benett has been appointed to the new role of global president at Havas Worldwide, previously known as EuroRSCG. He will be succeeded at Arnold by Robert LePlae, Arnold’s global president.

The two execs will report to David Jones, who serves as both global CEO of the Havas Worldwide agency network and global CEO of Havas the holding company.

Although Mr. Jones is hanging on to his CEO title at Havas Worldwide, the promotion of Mr. Benett ensures that Mr. Jones will transfer day-to-day responsibilities for the network. Regional CEOs around the network will now report to Mr. Benett, who is responsible for revenue growth, attracting new clients and making the agency more prepared for the digital future.

Continue reading at AdAge.com

Le magazine National Geographic a annoncé les gagnants de leur 2012 Photo Contest. Avec un choix parmi plus de 22 000 clichés provenant de 150 pays, le jury ainsi que les « Viewers Choice Awards » vous propose de découvrir des images magnifiques, à commencer par ce cliché de tigre d’Ashley Vincent.

Honorable Mention – Ulrich Lambert

Places Winner – Nenad Saljic

Honorable Mention – Fransisca Harlijanto

Honorable Mention – Jason Ching

Honorable Mention – Eric Guth

Honorable Mention – Micheal Eastman

Viewers’ Choice Nature Winner – Sanjeev Bhor

People Winner – Micah Albert

Viewers’ Choice People Winner – Kai-Otto Melau

Well, isn’t this nice? After Alabama crushed Notre Dame in the BCS National Championship game last night — surprising no one except Notre Dame’s deluded fans, SEC haters and some in the sports media establishment (not that there’s a difference) — Coke Zero ran an ad paying tribute to ‘Bama Coach Nick Saban.

Voiced by wife Terry Saban, the ad, from agency Melt, hails Saban as one who embraces what’s possible. It also reveals that Saban drove a Coke truck to make ends meet when he was a graduate assistant coach.

Continue reading at AdAge.com

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Avec sa série de clichés intitulée « Reflexion Autour du Bassin », le photographe français Alain Laboile nous propose des images fantaisistes dans lesquelles il met en scène ses enfants en utilisant le reflet de l’eau de manière poétique. Des créations originales et réussies à découvrir dans la suite de l’article.

Continue reading at AdAge.com

Taxi, New York, has named David Jenkins as its new president. Mr. Jenkins was most recently chief integration officer at Kirshenbaum Bond Senecal & Partners. He previously was at McCann Erickson as chief of brand growth and innovation, overseeing accounts including Mobil Oil, Unilever, Pfizer, Staples and Weight Watchers. He also spent two years at BBH as executive global director on the MillerLite business, and prior had spent seven years at TBWAChiatDay, New York, in the dual roles as Head of New Business and Director of Client Services, where he worked on accounts including Kmart, McDonalds, Orbitz.com, Embassy Suites Hotels and Seagram.

Stephen Larkin has been appointed to the newly created position of chief marketing officer at 180LA. Mr. Larkin was most recently managing director of Mullen’s Pittsburgh office. Prior to accepting that position, he worked in Boston as Mullen’s senior VP-brand evangelist, leading new-business ventures. During his tenure there, the company added clients including Foxwoods Resorts & Casino, Zappos, JetBlue and Barnes & Noble Nook. Mr. Larkin began his career in account management at Hill Holliday.

Optimedia has tapped Jason Hoffman as senior VP-digital. In this newly created position, Mr. Hoffman will work with communications-planning and broadcast teams to integrate digital-media strategies among Optimedia clients such as BBC, British Airways, Joe Fresh, Pizza Hut and Purina. Mr. Hoffman joins Optimedia from OMD, where he was head of U.S. digital media and strategy. During his tenure, he managed the PepsiCo portfolio, which included digital, search, social, gaming and mobile media. A 15-year media veteran, Mr. Hoffman has also held leadership positions at Moxie, Razorfish, HNW and Carat.

Continue reading at AdAge.com

Pouca gente tinha dúvidas de que Leonel Messi mais uma vez levaria a Bola de Ouro – a quarta consecutiva. Para homenagear o trio de finalistas do prêmio – Messi, Andreas Iniesta e Cristiano Ronaldo -, a produtora de conteúdo londrina BigBalls uniu esforços com o canal do YouTube Copa90 para criar uma animação muito bacana. O filme conta um pouco da trajetória de cada um deles, com foco maior em Messi, é claro.

O roteiro é envolvente, com ótimas sacadas e dá vontade de assistir várias vezes, só para descobrir algo novo.

Post originalmente publicado no Brainstorm #9
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