GlaxoSmithKline’s Maximuscle protein shakes and Maximuscle-branded gym equipment are set to feature in a fitness task in the ‘Celebrity Big Brother’ house.
O que aconteceria se a arte dos anagramas encontrasse a arte gráfica? Aconteceria Anagraphics, uma interessante coleção de posteres que brinca com os nomes de algumas marcas, rearranjando as letras “de acordo com as leis da criatividade e do absurdo”. O projeto, em forma de Tumblr, é assinado por Button Button. Confira algumas das imagens e veja se você descobre quem é quem:
1. Mastercard – Google
2. Colgate – Duracell
3. Adidas Originals – Starbucks
4. Havana Club – Phillips
Post originalmente publicado no Brainstorm #9
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Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
(TrendHunter.com) As evidenced by these commercial trends, the information age calls for ads to be made with the Internet in mind. Media consumption habits were flipped on their head in 2012, as consumers started…
Lance Armstrong’s admission that he cheated his way to the top of world cycling presents a huge opportunity for cycling to erase the last 20 years of the sport, according to sport sponsorship experts.
Lance Armstrong’s admission that he cheated his way to the top of world cycling presents a huge opportunity for cycling to erase the last 20 years of the sport, according to sport sponsorship experts.
Richard Desmond, the chairman of Northern & Shell, has printed a full page ad in his newspapers to confirm that tickets for the Heath Lottery will continue to be £1, despite the National Lottery announcing plans to double its price.
The Financial Times is being touted for sale by investment banks and has been given a price tag of £740m to £1bn, according to a report in The Daily Telegraph.
ESPN is launching the next phase of its marketing campaign, ‘We Speak Your Sport’, by instigating a debate that asks, which is the best domestic football league in the world?
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100m global ad business, moving its advertising in-house.
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100 million global ad business, and taken its advertising in-house.
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100 million global ad business, and taken its advertising in-house.
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100 million global advertising business.
Just what the hell is this new Mono-created Target ad attempting to convey?
Climbing a ladder in heels is difficult? Women are “challenged” by ladder climbing? Life throws many curve balls in a woman’s path? Women don’t know how to screw and unscrew a light bulb?
And how about the rest of the ads in the series?
Opening a jar of pickles, squeezing an orange and making Moist Supreme (yea, we got that) muffins and cake are akin to having a gigantic squirting orgasm? Pregnant women are demanding little bitches who binge eat unless they take prenatal multi-vitamins? Doing laundry is like blissfully floating in the clouds? Cooking meat will make you a sexy matador? Only sexy cowgirls can change a diaper? Oatmeal needs to be prepared with yet another orgasmic allegory; a fire hose?
The approach, which aims to – and humorously achieves in some respects – parody fashion advertising, simply reinforces long-held stereotypes many would like to see eradicated.
One YouTube commenter wrote, “What I find so troubling is that it isn’t only one ad that Target has? created in this misogynistic fashion. It is at least five of them! All of them aired during the Golden Globes – which means millions of viewers at once. This is the beginning of 2013 and the message for women is that they must conform to their outmoded gender roles – and do so beautifully! Does anyone else see the trend here?
What do you think? Frivolous faux fashion folly? Or yet another perpetuation of misogynistic stereotypes?
Advertising Agency: Bitopi Advertising Ltd, Dhaka, Bangladesh
Creative Director: Vedobroto Roy
Art Directors: Mohsen Sunnah, Vedobroto Roy
Copywriter: Vedobroto Roy
Illustrator: Mohsen Sunnah
Advertising Agency: Electricbrandy, Oslo, Norway
Creative Director / Art Director: Thomas Anker
Copywriter: Oivind Breen
Director: Rune Spaans
Production Company: Pravda
Animation: Blink Studios
Still Looking for Businessman? We’re looking for you! McCann Digital are looking for an art director who doesn’t compromise.
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Digital CEO: Eldad Weinberger
CCD: Ami Alush
Copywriter: Arnon Rotem
Art Directors: Idan Gilboa, Joe Brodsky
Digital Producer: Niv Kantor
Studio: Pavel Goralikov, Tal Shpigler
“Your word to stop unlawful detentions”
Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Engin Kafadar, Ergin Biny?ld?z
Art Directors: Tolga Özbak?r, Burak Ç?nar
Copywriter: Damla Akçay
Illustrator: Tolga Özbak?r
Additional credits: Ömer Üstünda?
Em 2010, a Nike foi uma das marcas patrocinadoras de Tiger Woods que se manteve ao lado do golfista depois que alguns problemas de sua vida pessoal ganharam mais destaque do que suas conquistas esportivas. O tempo passou, a poeira assentou e a Nike ampliou seu leque de atletas patrocinados com ninguém menos que Rory McIlroy, rival de Woods na Ryder Cup. Para mostrar esta rivalidade de maneira bem-humorada, entrou na jogada os magos da Wieden & Kennedy Portland.
No filme No Cup is Safe, a dupla começa a “bater umas bolinhas”, que vão parar dentro de xícaras, copos, tigelas e invadindo restaurantes, casas, escritórios e até mesmo um casamento. O melhor de tudo, entretanto, é o diálogo afiado que se dá entre os dois.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
