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| THE ORIGINAL? Mercedes Attention Assist – 2010 Source : Latin Spots, Agency : El Laboratorio (Spain) |
LESS ORIGINAL 1820 coffee – 2011 Source : Adsoftheworld Agency : BBDO (Costa Rica) |
LESS ORIGINAL VW Fatique Detection System – 2013 Source : Adsoftheworld Agency : Grey Tel Aviv (Israël) |
L’agence de communication Havas Paris vient de lancer sa vidéo afin de présenter ses meilleurs vœux et une bonne année 2013. Une superbe animation en noir et blanc autour des différents quartiers de la ville de Paris, grâce à une direction artistique de Julien Saurin et une réalisation de Flying V (Quad Prod).
Guinness has unveiled the second instalment of its ‘Made Of More’ marketing campaign, this time featuring a do-gooding clock.
“Run”
Creative Director/Copywriter Annie Chiu
Thorntons, the struggling chocolate maker, predicts online sales to hit 10% of overall sales within the next three years, according to its chief executive.
Focus sur le français Benjamin Chassat qui nous offre une série d’images très réussie intitulée Ebullitions. Il présente le travail de Sylvain Letuvée et l’ensemble de son talent pour la fabrication de bulles de savon géantes. Un art et une technique de « Soap Bubbles » à découvrir en images dans la suite de l’article.
Todo designer que se preze já se questionou sobre a relação da sua área com a arte. Pensando nisso, e aproveitando seu aniversário de 2 anos, o AntiCast divulgou o trailer acima como forma de promover seu áudio-documentário “Arte e Design”, que será lançado dia 7 de fevereiro.
Abordando temas como as diferenças de metodologias, motivações, expressões, identidade, espaço em museus e história, os convidados (que vão desde pesquisadores acadêmicos até profissionais do campo) explanarão suas opiniões, criando um rico mosaico de discursos para compreensão mais ampla dessa polêmica relação.
O áudio-documentário conta com as participações de Alexandre Wollner, Rafael Cardoso, André Stolarski, Saulo Mileti, Fernando Bini, Henrique Nardi e Bruno Porto.
Então marque na agenda: 7 de fevereiro, exclusivamente aqui no Brainstorm9, o áudio-documentário “Arte e Design”. Até lá!
Post originalmente publicado no Brainstorm #9
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Thomson has pledged to continue to promote the forthcoming launch of its Dreamliner aircraft service, despite the fact that world’s entire fleet of the Boeing 787s has been grounded due to safety fears.
Elle is launching a competition to find the Most Stylish Ad Person, as part of the annual Elle Style Awards.
Bob Levenson, the former creative director and vice-chairman of Doyle Dane Bernbach, has died at the age of 83.
Cristiano Ronaldo não é lá um jogador muito adorado pelas massas, apesar de ser um dos melhores do mundo. Fazer papel de bad-ass não deve ajudar nessa imagem, mas será que ele se importa? Se seus detratores vão reclamar de qualquer maneira, seus fãs vão adorar.
Para apresentar a chuteira Mercurial Vapor IX, a Nike mostra o jogador português em campo, devastando tudo o que vem pela frente até chegar no gol.
Só não entendi a música mezzo-espanha com castanholas. A criação é da Wieden + Kennedy de Portland.
Post originalmente publicado no Brainstorm #9
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Paul Thompson, the former UK commercial director at Time Out and former head of planning and strategy at Yahoo, has been appointed as UK managing director of mobile ad firm Blis Media.
Advertising Agency: BSUR, Amsterdam, Netherlands
Fairtrade International has appointed Inferno to handle its global advertising account.
Advertising Agency: Blu Design e Comunicação, Brazil
Creative Director: Emerson “Morruga” Ferreira
Art Director: Emerson “Morruga” Ferreira
Copywriter: Tiago Lauro
Photographer: Archive Files
Advertising Agency: Taproot, India
Creative Director: Agnello Dias, Santosh Padhi
Art Director: Abhishek Sawant, Santosh Padhi
Copywriter: Chintan Ruparel
Illustrator: Abhishek Sawant
Advertising Agency: NEW BBDO, Paris, France
Creative Directors: Bruno Léna, Stéphanie Bergues
Conception / Copywriter: Jean-Romain Sparano
Art Director: Pierre Massé
Post Production: Delapost
Advertising Agency: NEW BBDO, Paris, France
Creative Directors: Bruno Léna, Stéphanie Bergues
Conception / Copywriter: Jean-Romain Sparano
Art Director: Pierre Massé
Post Production: Delapost
Morrisons is accelerating its growth into online retail by partnering with Lakeland to launch a kitchenware ecommerce website in the spring.
Nike’s estimated £75m new mega star and number one golfer, Rory Mcllroy, goes head-to-head with fellow brand ambassador Tiger Woods on a golf course in this week’s most shared ad.
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