Hasta La Creative!

Advertising Agency: TBWA Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Hellington Vieira

Tetley is the new title sponsor of the rugby league Challenge Cup, replacing Leeds Metropolitan University, and the Yorkshire brewer will use the sponsorship to “reinvigorate” the brand.

Voici la nouvelle campagne pour le nouveau modèle de chaussures de football Nike Mercurial Vapor IX. Avec une utilisation du slow-motion impressionnante, cette vidéo mettant en scène la star du Real Madrid « Cristiano Ronaldo » dévastant tout sur son passage est à découvrir en HD dans la suite de l’article.

Back in July, LA Art Center College of Design student Andrew Kim proposed a redesign of Microsoft branding. His idea, encapsulated on this website, went viral and Microsoft took notice. And hired him.

Yes. Microsoft has hired Andrew Kim. Of the news, Kim wrote, “I’ll be designing for Microsoft as of summer. I promise that I’ll make the my greatest work ever while I’m there.”

Apparently plenty of other companies like Kim’s work. Since he proposed the rebranding, Kim has received several job offers but he held out for Microsoft.

Kim will work with Microsoft’s Xbox division and help craft its new identity.

All well and good. Hopefully Kim won’t become disenfranchised with the inevitable corporate crap that comes with the design by committee mentality of most large organizations.

(TrendHunter.com) A daughter’s bond with her mother can be an extraordinary thing, and it’s quite often hard to express to others, but photographer Carra Sykes has beautifully captured this bond in her…

O Sundance Film Festival, fundado por Robert Redford, acontece todo mês de janeiro em Park City, Utah. Um ano após o outro, o festival abraça o público de casa cada vez mais. Em 2013, além da já tradicional parceria com o Youtube, encontros estão sendo transmitidos ao vivo via livestreaming, além de bate-papos exclusivos via Google+ Hangout. São várias opções para assistir aos filmes de graça, acompanhar grandes personalidades debatendo e entender mais sobre o que está acontecendo no mercado cinematográfico hoje. Dê uma olhada:

Screening Room Youtube Channel

Em parceria com o Youtube, o canal Screening Room oferece uma seleção de curtas-metragens do festival. Este ano, dos 64 curtas exibidos em Sundance, 12 foram escolhidos a dedo, pensando em termos de vídeos na Internet, para fazer parte do canal. Mesmo com o fim do festival, o canal continuará com os curtas disponíveis durante o ano todo.

Cobertura via Livestream

Debates, encontros, performances, momentos do backstage e cerimônia de premiação serão transmitidos diariamente, ao vivo, pelo canal de streaming do festival. Hoje, dia 22, vai acontecer o Cinema Cafe, com a presença de Dave Grohl, David Gordon Green, and Malena Ryzik.

#SundanceHangouts

O #SundanceHangouts, uma série de oito Google+Hangouts realizados ao vivo até o fim de janeiro, traz para um bate-papo grandes artistas e profissionais do cinema para falar sobre tendências como produções financiadas coletivamente pelo Kickstarter, a luz na cinematografia, distribuição criativa e até uma conversa sobre transmídia storytelling, abordando novas fronteiras e ferramentas para artistas (que pode ser vista abaixo).

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) What better way to kick off your next party than by opening your beer bottles with some quirky bottle openers? Get a little wacky with your beer openers and showcase some cool and unique designs…

With all this snow around John Lewis staff in Newbury thought it was only fitting that the UK’s most famous snowman, which found recognition through its Christmas ad, made a comical appearance in a spoof video that continues his journey.

(TrendHunter.com) Barcelona-based visual artist Mágoz’s conceptual illustrations put a heavier weight on their theoretical messages than aesthetic detailing.

Mágoz uses Photoshop like his canvas and creates…

BSkyB has launched a subscription service called Sky Go Extra, which will allow customers to watch Sky content offline, and access Sky Go on four internet enabled devices instead of two, for £5 a month.