Jan
24
BK drops Irish beef supplier over horsemeat scandal
Posted in: UncategorizedBurger King has been caught up in the horsemeat row, with the fast-food chain dumping thousands of beefburgers supplied by Irish beef supplier Silvercrest.
Jan
24
Benetton transforma histórias em cores
Posted in: UncategorizedO valor icônico das cores é o centro da nova campanha da Benetton, para o lançamento da coleção primavera/verão 2013. Nove trend-setters do mundo – entre eles a brasileira Lea T – foram escolhidos para representar nove cores que traduzem a identidade da marca.
A trajetória pessoal de cada um deles também serve para ilustrar o posicionamento da marca, que envolve “paixão, inovação e abertura para o mundo, olhando para o futuro e abraçando os deafios do amanhã”, segundo o release da campanha. Basicamente, é um retorno às raízes, ao combinar as cores – que voltam a ser o centro estético da Benetton – a valores como a diversidade e o respeito às diferenças.
Além da modelo transexual Lea T, que está superando o preconceito, também fazem parte do grupo de embaixadores da marca Hanaa Ben Abdesslem, Kiera Chaplin, Charlotte Free, Dudley O’Shaughnessy, Matias Perdomo, Alek Wek e Elettra Wiedemann.
Além dos filmes, que podem ser conferidos no canal da Benetton no YouTube, a temática da campanha irá predominar no novo site e aplicativo, que usarão as cores como hashtags. Também será criada uma comunidade online dedicada às cores, com imagens, frases, textos, expressões, provérbios, enfim, tudo o que pintar por aí.
A criação é da Fabrica e Macs Iotti.
Post originalmente publicado no Brainstorm #9
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Jan
24
Panoramic Photography
Posted in: UncategorizedBrent Townshend nous propose des clichés panoramiques absolument magnifiques. Ce photographe canadien originaire de Toronto a été dans les plus beaux lieux et constructions de ce monde pour nous proposer de les découvrir sous un nouvel angle. De belles images à découvrir dans la suite.
Jan
24
Shoppyland: Migros
Posted in: Uncategorized
“Carnival for all.”
Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann
Jan
24
Celebridades da internet e Jimmy Cliff servem de teaser para o comercial da Volkswagen no Super Bowl 2013
Posted in: UncategorizedNos últimos anos, a Volkswagen tem lançado sempre um vídeo pré-Super Bowl, que funciona como teaser para o que será exibido no domingo do jogo.
O de 2013 convida todos a ficarem feliz, mas não como todos os clichês do tipo, pois aqui estão reunidas algumas celebridades (tristes, chorosas e/ou raivosas) da internet e Jimmy Cliff. Todos se encontram num mesmo parque, enquanto cantam “C’mon, Get Happy”, inclusive uma lhama.
O vídeo se chamam “Sunny Side”, o que também já serve de pista pro que será o comercial do Super Bowl.
Post originalmente publicado no Brainstorm #9
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Jan
24
Revelation – A Visual Poem
Posted in: UncategorizedAprès son projet I Believe I Can Fly, coup de cœur pour cette superbe vidéo de Sebastien Montaz-Rosset appelée « Revelation, A Visual Poem ». Pleine de belles images, de moments poétiques et inspirants, cette création est à découvrir sans plus attendre dans la suite de l’article en vidéo HD.
Jan
24
Olmo: Fashion and Shoes
Posted in: Uncategorized
Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann
Jan
24
Soirée Graphique: Exhibition
Posted in: Uncategorized
Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann
Jan
24
Coca Cola: Crazy for Good
Posted in: UncategorizedAdvertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Fred Saldanha, Claudio Lima, Gaston Bigio, Anselmo Ramos
Copywriter: Marcelo Padoca, Beto Cocito
Art Director: Douglas Kozonoe, Fernando Reis
Account Manager: Luis Carlos Franco, Ana Paula Perdigão, Gabriela Malta
Director: Henry-Alex Rubin
Production Company: Smuggler
Jan
24
Sony to appeal £250,000 fine for hack into PlayStation Network
Posted in: UncategorizedSony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users.
Jan
24
Paraná Refrigeração: Bar Open, Homeless
Posted in: Uncategorized
“After Paraná everything changed.”
Advertising Agency: Grandesign, Salvador, Brazil
Creative Director: Lucio Urbanetto
Art Director: Peu Dias
Copywriter: Guto Nogueira
Jan
24
AVIVA: Donate To Yourself
Posted in: UncategorizedAdvertising School: ESPM/SP, Sao Paulo, Brazil
Art Director: Fred Corazza
Copywriter: Raphael Valenti
Motion: Gabriel “Sukita” Matos
Jan
24
News Int wins Premier League rights from ESPN and Yahoo
Posted in: UncategorizedNews International has secured the rights to show clips from all 380 Premier League matches on its digital platforms, and the exclusive rights for its newspapers to broadcast “near-live” clips on mobile devices.
Jan
24
Cherkashin Meat Factory: Thanks advertising
Posted in: UncategorizedAdvertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Anton Kotovski, Alexander Parkhomenko,
Art Director: Vladislav Derevyannykh
Post production: Ilya Linetsky
Production: Radio?ktive Film
Director: Marc Wilkins
DOP: Dmitry Maksimenko
Producer: Olga Yakovleva
Executive producer: Roman Kindrachuk
Composer: Petr E.C. Rice
Jan
24
Volkswagen Beetle: Black, Beige, Red
Posted in: Uncategorized
Art Director: Aryven Arasen
Copywriter: Joe Watson
Jan
24
Orange Me: Carpet, Bone, Groom
Posted in: UncategorizedAdvertising Agency: Publicis, Zurich, Switzerland
Creative Director: Peter Rettinghausen
Art Director: Grischa Rubinick
FFF/ Art Buying: Derya Derdiyok
Production Company: Tuna Productions
Director: Martin Aamund
Producer: Tufan Tuna
Cameraman: Timothy Pike
Sound: Great Gabro Music
Jan
24
Hot Wheels: Hot Wheels My Ride
Posted in: UncategorizedAdvertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Rodrigo Cabello
Copywriter: Daguito Rodrigues
Agency Producer: Joao Lima
RTVC: Juliana D’ Antino, Virginia Machado
Production Company: Bossa Nova
Director: Tiago Soban
Music: Sergio Buss
Jan
24
Sadako 3D: Scare
Posted in: UncategorizedAdvertising Agency: dentsu inc. Tokyo, Japan
Creative Director / Art Director: Gen Tanaka
Copywriters: Yukio Hashiguchi, Motofumi Kanesaka, Hiroki Ogawa
Jan
24
Google Maps: Maps World
Posted in: UncategorizedAdvertising Agency: Venables Bell & Partners, San Fransisco, USA
Executive Creative Directors: Paul Venables, Will McGinness
Art Director: Brad Kayal
Copywriter: Brad Phifer
Director of Integrated Production: Craig Allen
Agency Producer: Mandie Bowe
Production Company: Logan
Director: Eric Anderson
Director of Photography: Jordan Levy
Executive Producer: Matthew Marquis
Producer: Rich Kaylor
Editing Company: Logan
Editor: Jay Rogers
Sound Design: 740 Sound Design & Mix
Sound Designers: Andrew Tracy, Nicholas Interlandi
Music: Black Iris
Mix: 740 Sound Design & Mix
V/FX: Logan
V/FX Poducer: Matthew Loranger
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