Heinz Big Soup, an official partner of the Super League, has signed up to sponsor TalkSport’s rugby league coverage, while Unilever’s Dove Men+Care is to sponsor the station’s rugby union updates.
Às vezes é muito difícil explicar para as pessoas o que fazemos no trabalho, especialmente na área de comunicação/artes. Com as novas tecnologias e plataformas, isso tem se tornado ainda mais difícil, especialmente se você resolve explicar para seus pais, tios, avós… A reação geralmente é uma expressão em forma de ponto de interrogação, que quase sempre cede lugar ao horror. Ah, o horror. É ele que serve de matéria-prima da campanha do College for Creative Studies ao comparar as profissões ligadas à comunicação/artes com o uso de drogas.
A explicação: jovens artistas são como viciados, capazes de passar horas e horas aperfeiçoando seu trabalho. É claro que este inevitável perfeccionismo acaba incomodando algumas pessoas – no caso da campanha, os pais, que preferem que os filhos optem por profissões mais tradicionais. ”Fale com seus filhos sobre a escola de artes”, diz o slogan que acompanha legendas como “Você quer terminar como uma ilustradora, como a sua irmã?”, ou ainda “Mãe, eu só estava segurando isso para um amigo”, sobre pincéis.
A criação é da Team Detroit.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Concert weekends are epic experiences where people gather, enjoy outstanding performances and are able to show off their music festival fashions.
Coachella is held in California in the scorching…
McDonald’s is today running press ads aimed squarely at attacking its rival Burger King, which has been caught up in the horsemeat scandal.
(TrendHunter.com) Coachella 2013 will occur in April of this year and it is going to be one massive celebration of music, partying and fashion.
A huge part of the mystique surrounding Coachella is the fashion sense…
Advertising Agency: McCann, Paris, France
Creative Director: Etienne Desclides
Director: Maxime Bruneel
Music composer: Guillaume Poyet
Production: ChezEddy
Advertising Agency: Publicis, Dublin, Ireland
Art Director: John Kilkenny
Copywriter: Des Creedon
Agency Producer: Rachel Murray
Director: Lorcan Finnegan
Producer: Michael Duffy
Production Company: Blinder
Présentée à la Galleri Rom à Oslo jusqu’au 17 février 2013, le projet Submergence Lights est une superbe installation réalisée par Squidsoup qui immerge le visiteur dans une structure composée de plus de 8 000 points de lumières. A découvrir en détails en images et en vidéo dans la suite de l’article.
Jenny Bullis, the director of media at ITV, is to join Omnicom Media Group in the new role of director of Annalect solutions in the UK, the group’s initiative to develop data and technology offerings for the group’s clients.
(TrendHunter.com) The Neighborhood Spring/Summer 2013 men’s collection is a celebration of vintage-inspired looks. The stylish series features a full range of retro-feel apparel. Neighborhood is a Tokyo brand…
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Daniel De León, Gino Bernabé
Art Director: Edher Espinoza
Head of Art: Christian Sánchez
Agency Producer: Michel Motte
Account Manager: Manuel Ahumada
Furniture Bank is an organization modelled after the Food Bank. It provides furniture to support, and empower, those in need of a new start; whether it’s new Canadians or those escaping a domestic situation.
Advertising Agency: Agency59, Canada
Executive Creative Director: Brian Howlett
Creative Director: Andrew Gillingham
Art Director: Andrew Gillingham
Copywriter: Paige Tiberio
Illustrator: Monica Hallstrom
Tesco, Sainsbury and Asda are facing calls to stop selling an energy drink whose brand ambassador is the convicted rapist Mike Tyson and uses the advertising slogan, “sexenergy”.
Specsavers has run press and digital ads poking fun at the row over Chelsea footballer Eden Hazard kicking a ball out from under a Swansea ballboy during the Capital One Cup semi-final on Wednesday 23 January.
Découverte du travail d’Ahn Jun qui nous propose des auto-portraits assez étonnants, dans lesquels l’artiste se prend en photo littéralement au bord du vide. Le résultat donne une série « Self – Portrait » et des clichés intrigants sans retouches, à découvrir sur son portfolio et dans la suite de l’article.
Advertising Agency: TeamHaus, Baden, Germany
Creative Directors / Art Directors / Copywriters: Dirk Tanin, Florian Meier
Photographer: Florian Meier
Betway will invest £7.5m in building the brand through television activity in the UK this year, after last year’s “highly successful” debut TV campaign.
Three Nike ads are in the most-shared chart this week, with footballer Cristiano Ronaldo leading the celebrity fronted spots by Wieden & Kennedy.
(TrendHunter.com) The Me, Julie photo series is vibrantly outlandish, which, as it so happens, the subject may very well be too. Starring artist and illustrator Julie Verhoeven, the portraits effectively turn her…
Disney will run a TV ad featuring ‘The X Factor’ star and victim of cyber bullying, Ella Henderson, as part of a “safer internet” campaign.
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