Hasta La Creative!

A Hyundai vai usar seu espaço no Super Bowl 2013 para promover o novo Sonata Turbo.

E por que você deveria ter um carro turbo? É o que a marca mostra durante os 30 segundos, diversos motivos essenciais para estar sempre na frente.

Assim como nos últimos anos, o filme tem locução do ator Jeff Bridges. A criação é da agência Innocean.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: McCann Erickson, Tel Aviv, Israel

“Mitsubishi Pajero Full.
The icon of resistance is celebrating 30 years.”

Advertising Agency: Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy

Voici la bande-annonce du court-métrage « Jonah » réalisé par Kibwe Tavares. Présenté au Festival Sundance 2013, ce projet aux effets spéciaux magnifiques signés Factory Fifteen narre les aventures de Jonah, jeune homme de Zanzibar découvrant le plus gros poisson du monde.

“100% Arabica beans. For when you can’t afford to yawn.”

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Directors: Thule Ngcese, Mike Martin
Copywriters: Thule Ngcese, Mike Martin, Andrew Pearson
Production Company: YUMYUM London
Illustrator: Thule Ngcese / YUMYUM London
Photographer: Ryan van Son
Typographer: Thule Ngcese
Agency Producer : Emma Walker
Published: January 2013

“Don’t Be Scared of an Unknown Number. 16400″

16400 is Finland’s most comprehensive contact information service who needed a tactical top of mind campaign. The fact is that we feel a call from an unknown number quite uncomfortable. We dramatized that insight and the result was concept Scary Numbers. Finnish cell phone numbers start very often with 050, so that is the visual key to understand that a cell phone number forms the mask.

Advertising Agency: TBWA\Helsinki, Helsinki, Finland
Creative Director: Tommy Mäkinen
Art Director / Illustrator: Miika Kumpulainen
Copywriter: Juuso Kalliala
Published: January 2013

Coup de cœur pour ce projet développé par la société Capsus Films qui nous présente « Just Starting », une vidéo mettant en scène ses propres membres. En montant la vidéo en vitesse inversée à la Red Epic, cette création réalisée au coeur des montagnes Pyrénéennes est à découvrir dans la suite de l’article.

The biggest wedding-dress retailer in the US, David’s Bridal, is plotting a UK launch that could redefine the sector, which is dominated by independents.

Coral is seeking a new marketing director following a restructure, prompted by the departure of commercial director Chris Edington.

Kellogg’s UK marketing chief, Peter Harrison, is to assume a more commercial role following the company’s acquisition of snack brand Pringles.