The Health Lottery, part of Northern & Shell, has had a press ad banned for implying that buying a lottery ticket could be a solution to financial concerns or a way to achieve financial security.
Le photographe Fabrice Fouillet a réalisé une série de clichés très réussies appelée « Corpus Christis » dans laquelle il expose l’intérieur d’églises à l’architecture moderne qu’il a pu visiter au cours de ses voyages. Avec des architectures étonnantes et visuellement impressionnantes, le résultat est à découvrir dans la suite.
Samsung will displace Nokia as the top mobile manufacturer across 2012 as the latter loses its grip on the top spot for the first time since 1998, according to figures from IHS.
ISBA, the advertisers’ trade body, has said a “behavioural merger remedy might be appropriate” in the merger of Global Radio and GMG Radio, in its submission to the Competition Commission.
Comet has disappeared from the high street after 79 years with the closure of its final 35 stores, as administrator Deloitte considers options to keep the brand and website alive.
(TrendHunter.com) There is no set formula when it comes to the best marketing trends, but a dose of humor aligned with a brand message proved quite popular in 2012.
Stand-out campaigns include fashion editorials…
(TrendHunter.com) The Joel Sossa photography is majestic and transports you into a realm of endless wonder and possibility.
His beauteous photographs feature his friends, hangouts, breathtaking landscapes and…
Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar
The post Desowen by Point Blank appeared first on desicreative.
(TrendHunter.com) Social business has become a more commonly known term over the past few years, and these social good trends examine enterprises within this sector.
TOMS shoes is one of the more famous social…
(TrendHunter.com) A lot of heavy hitter rhyme spitters are getting into the art of crafting their own certified Hip Hop sneakers. Nowadays you can find rappers collaborating with huge clothing apparel like Adidas to…
Recentemente, a Heineken lançou mais um desafio integrando comunidades, redes sociais, globalização e diversão: Meet The World in One City. Dessa vez, dois jovens comuns – Barnaby Slater, do Reino Unido, e Mick Johan, da Holanda – foram desafiados a conhecerem uma pessoa de cada um dos 194 países reconhecidos no mundo. Os obstáculos? Eles tinham apenas 2 semanas e não podiam sair de Amsterdã, cidade sede da marca.
A campanha baseou-se principalmente no Facebook como estratégia para encorajar os fãs a se envolverem e fazerem parte de sua comunidade global. Os usuários podiam participar mandando seus nomes ou de conhecidos que estariam em Amsterdã, para que pudessem participar e ajudar na missão.
A competição acabou essa semana com os seguintes números: os dois jovens conheceram pessoas de 153 países dos 194 da lista. Mas o resultado foi além do desafio proposto, tornando o Facebook da marca num espaço para que os fãs de todo o mundo, que estivessem viajando pela cidade-sede, pudessem trocar contatos, se conhecerem no mundo real e compartilharem seus encontros na rede.
194 países, 14 dias, 1 cidade = mobilização de fãs, troca de contatos, encontros no mundo real e comunidade global abastecida.
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(TrendHunter.com) Luxury fashion trends in 2012 showed that top designers and luxe brands aren’t going anywhere—even in the face of recession.
One look that caught the attention of many young…
Découverte du trailer de One Shot, un projet de documentaire sur Russell Ord, photographe australien de surf à la renommée mondiale. Ce documentaire s’intéresse à qui il est, et la façon dont il vit son quotidien. De belles images sont à découvrir dans cette vidéo disponible dans la suite de l’article.
Nesse fim de ano, o Google convocou dois dos personagens mais queridos da animação para promover a ferramenta Hangout.
Wallace & Gromit participam não só da campanha, como são eles que fazem o convite para seus familiares e amigos entrarem no videochat. Além da dupla, outros personagens da Aardman Animations fazem parte da iniciativa.
Esses convites personalizados precisam ser feitos através do site: http://g.co/familyhangouts. Sei que não são figuras tão populares no Brasil, mas mereciam uma versão em português com legendas.
A criação é da adam&eveDDB de Londres.
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Voici cette série de l’artiste Desire Obtain Cherish, basé à Los Angeles qui nous propose de découvrir ces détournements de pilules appelés « Designers Drugs ». Reprenant des marques de luxe mondialement connues, ce dernier critique la consommation et les excès véhiculées par l’univers de la mode.
Just weeks after stepping in as the new leader at McCann Worldgroup, Harris Diamond has worked out the return of a veteran creative to the agency. After a two-year absence, Joyce King Thomas is rejoining the shop to oversee a new division built around one of the shop’s biggest and most-important clients, MasterCard.
For years, Ms. King Thomas was one of the few female senior creative leaders in the business. She joined McCann as a group creative director in 1995, and was chief creative officer in McCann’s New York office from 2004 until 2010, when under the agency’s former chief, Nick Brien, she was ushered out as part of a massive management overhaul that led to the replacement of a slew of longtime staffers. In the interim, she joined LongReads as director of brand partnerships.
At McCann, Ms. King Thomas was the brains behind the long-running “Priceless” campaign. She co-created that iconic push after working on MasterCard advertising since the late ’90s. She was also responsible for expanding the campaign to more than 100 markets around the world.
As an event photographer I can attest to every one of the challenges highlighted in this new, James Franco-directed video that promotes the Samsung Galaxy camera. In the ad, Franco photographs friends at a party he’s hosting. As he does so, he runs into situations faced by a photographer and how the Galaxy camera can help overcome the obstacles.
In addition to directing and appearing in the video, Franco will use the camera to share photos and videos of his life on his Twitter and Facebook pages through January 5.
This video will be the third time Franco and Samsung have collaborated this year, previous productions include, “Fact Checkers Unit” and “The Ultimate Multi-tasker,” a video for the GALAXY Note 10.1.
(TrendHunter.com) Super high platform shoes give you that extra height you’re looking for without sacrificing style.
There is a wonderful variety of platforms on the market now. They pay homage to the 60s, 70s…
Possible, a WPP Digital global agency, has named Tamy Harms as president, Cincinnati. Jodi Schmidtgoesling, who previously headed Cincinnati operations, has been promoted to the new, global position of chief client officer, fast-moving consumer goods. Ms. Harms joins Possible from Digitas, where she served as managing director of the agency’s Detroit office. During a four-year period at the firm, she spearheaded a major expansion, growing the office from a staff of six to more than 200 and leading efforts as digital agency-of-record for GM’s portfolio of automobile brands, including Buick, GMC, GM Connected Customer, OnStar and GM Certified Service.
Bessie Lee has been named to the newly created role of CEO, WPP China. Ms. Lee, who is currently CEO of GroupM China, will transition into her new position in early 2013. Ms. Lee has been working across WPP companies for more than 20 years, starting her career in Taiwan with JWT’s media division and subsequently moving to Mindshare in China. She has led GroupM China since 2006. WPP is the leading marketing-communications group in China, and Greater China is WPP’s largest market after the United States and United Kingdom.
Les équipes de Torafu Architects ont conçu récemment ce projet magnifique installé à l’extérieur du Sony Building à Tokyo. Appelée « Ai No Izumi », soit la Fontaine de l’Amour, cette structure composée de LEDs colorées imite les mouvements d’eau en se calquant sur le modèle de la Fontaine de Trevi située à Rome.
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![“Lincoln” de Steven Spielberg [Trailer]](http://www.brainstorm9.com.br/wp-content/uploads/2012/09/lincoln-185x130.jpg "“Lincoln” de Steven Spielberg [Trailer]")