Aegis has appointed Peter Huijboom as global director of business integration with responsibilities for identifying “revenue synergies” between the group and its new owner Dentsu.
Pixel Heritage pays tribute to pioneers of mobile photography. It is a smartphone app that lets you take photos with Nokia retro phones. The app features vintage filters such as bad pixels, lens dust or extra noise and saves photos in original low-resolution formats.
Advertising Agency: DDB Warsaw, Poland
Copywriter: Mateusz Ksiazek
Art Director: Magdalena Drozdowska
Designer: Magdalena Drozdowska, Krzysztof Olejniczak
Creative Director: Zuza Duchniewska-Sobczak, Maciej Waligora
Developer: Piotr Bialic, Piotr Hechelski, Clever-Software
(TrendHunter.com) In her illustrations, Daria Hlazatova portrays characters who exist in a complicated world full of drama and intrigue.
The Ukrainian artist explains that she grew up in a quiet town where life was…
Microsoft Advertising has teamed up with O2 to launch a major campaign, central to which will be a virtual digital showroom offering O2 users a personalised shopping service.
Caran d’Ache is Switzerland oldest and largest manufacturer of wooden crayons. Every child and his parents and grandparents know the brand Caran d’Ache. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Philipp Skrabal
Art Director: Paul Labun
Illustrator: Isabelle Bühler, Paul Labun
Graphic Design: Katja Schlosser
Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee Jar by playing on the ‘love it or hate it’ positioning with the Queen’s treasured corgis. The outdoor poster ad features a twist on the Royal crest; it has a pair of corgis reacting to the Marmite and a quirky crown-like rack of toast.
The slogan ‘One either loves it or one hates it’ completes the design, adding a tongue-in-cheek Royal twist to Marmite’s traditional message. The nationwide campaign, which went live in April 2012 on poster sites outside major supermarkets, also benefitted from print advertising, experiential activity and digital support.
Advertising Agency: adam&eveDDB, London, United Kingdom
Copywriter: Jonathan John
Art Director: David Mackersey
Illustrator: Garry Walton
Typographers: Garry Walton
Digital Artwork: Trevor Slabber & Gutenberg Networks
Executive Creative Director: Jeremy Craigen
Designer: Pete Mould
Art Buyer: Fiona Bailey
Retoucher: Jamie May
Marketing Director, Marmite: Pankaj Sharma
Brand Managers, Marmite: Nicola Waymark & Joanne O’Riada
Agency Managing Partner: Anna Hopwood
Agency Business Director: Matthew Bundy
Agency Account Manager: Angharad Thomas
Planner: Tom Lloyd
Project Management: Craig Neilson & Jon Dewart
Media Agency: Mindshare
Westfield has created its first ever Christmas advert, which features Rod Stewart’s cover of ‘Santa Claus is Coming to Town’ on its soundtrack.
L’artiste Kaerf Krahs a réalisé durant un mois cette magnifique fresque « Predators Live Drawing » au sein du Zakka Shop, une librairie de New York. Un travail d’une beauté incroyable autour de la notion de Prédateurs réalisé à la peinture acrylique noire à retrouver en images et vidéo. Plus dans la suite.
Robots on the Move, novo filme da BBDO New York para a GE deve ter mexido com a memória afetiva de muita gente. Nele, vemos um desfile de personagens marcantes da história do cinema e da televisão, que têm em comum a inteligência artificial. Data, de Star Trek: A Próxima Geração, B-9, de Perdidos no Espaço, K.I.T.T., de Supermáquina, e Robby, o Robô, de O Planeta Proibido estão entre os citados na descrição do vídeo, provavelmente os convidados principais.
Todos eles viajam em direção do quartel-general da GE com o objetivo de conhecer em primeira mão a tecnologia que irá tornar as máquinas melhores e mais espertas.
No descritivo não aparece, mas me parece que o fofíssimo Johnny 5, de Curto-Circuito, também faz parte do elenco. Algumas ausências foram sentidas, provavelmente a maior delas seria a de R2D2 e C3PO. E também Hal 9000 (2001), T800 e T1000 (O Exterminador do Futuro) e Rose (Os Jetsons). De quais robôs você sentiu falta?
Post originalmente publicado no Brainstorm #9
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TH_NK, the digital agency, has hired Agency Republic creative director Phil Wilce as its new creative director.
JCDecaux is launching a network of large-format, full-motion digital screens it has dubbed ‘M-Vision’, in shopping centres nationwide.
Advertising Agency: New Moment New Ideas Company Y&R, Belgrade, Serbia
Creative Director: Svetlana Copic
Copywriter: Slavisa Savic, Svetlana Copic
Art Director: Slavisa Savic, Igor Milovanovic
Photographer: Nemanja Spoljaric
“Each letter is a world.”
Advertising Agency: DDB, Santiago, Chile
Chief Creative Directors: Matías Lecaros, Simón Subercaseux
Creative Directors: Matías Lecaros, Felipe Araya, Tomás Garín
Art Directors: Matías Lecaros, Tomás Garín, Sergio Duarte, Pablo Orozco, Nicolas Montt
Copywriters: Felipe Araya, Matías Lecaros, Rodrigo Rojas, Felipe Hernández
Illustrators: Ricardo Salamanca, Sergio Duarte
“The post office now sells coffee.”
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Directors: Peter Brönnimann, Patrick Suter
Copywriter: Reto Vogler
Art Directors: Natasha La Marca, Sebastian Krayer
Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon “the logo” as the sporty challenge – in every poster in a new way.
Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn
For Legoland Minibreaks we created a poster campaign from the Lego world and took it into the real world. Using real Lego bricks we built scaled down models of standard UK poster sizes. We even created digital sites. Each billboard carried a bold, simple message. We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.
Advertising Agency: DLKW Lowe, London, United Kingdom
Executive Creative Directors: Dave Henderson, Richard Denney
Creative Directors: Christian Sewell, Andy Mcananey
Copywriters / Art Directors: Ben Mccarthy, Seb Housden
Typographers / Digital Artwork: Rob Carew
Advertising Agency: Leo Burnett, London, United Kingdom
Executive Creative Director: Justin Tindall
Creative Director: Adam Tucker
Copywriters / Art Directors: Mark Franklin, Rob Tenconi
Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as ‘fast and fun’. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.
Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm
Advertising Agency: Innocean Worldwide, Canada
Creative Director: Gerald Schoenhoff
Art Director: Jon Lane
Copywriter: Brendan Sack
The Marketing Society’s Annual Conference, which this year focuses on the potential of emerging markets, has opened at the Royal Opera House in London, chaired by Johnny Hornby.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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