(TrendHunter.com) Denim might be everywhere, but as the PPaper Fashion ‘Into Le Bleu’ editorial shows, it might not be in the most predictive of ways. Instead, denim is becoming a muse of sorts for…
(TrendHunter.com) Harold Camping may have been wrong about the end of the world before, but many believe come December 21, 2012, that will all change; perhaps it will involve a snow apocalypse, in which case the…
The government has unveiled its ‘Midata’ plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
Google has promoted Alice Mansergh to its top European consumer marketing role, with her predecessor, Obi Felten, taking up a new job within the company’s US team.
Mondelez – the beverages and snacks business recently spun off from Kraft – has promoted its lead UK coffee marketer, Peter Seymour, to a position overseeing its chocolate brands, including Cadbury, across Europe.
BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.
Microsoft will feature The Hobbit characters Gandalf and Bilbo in advertising for its Windows Phone 8 operating system, after securing a partnership with Warner Bros.
(TrendHunter.com) Fashion inspiration can come from anywhere and these hobo-chic clothing designs are proof that the downfalls of society can influence even the hottest fashionistas.
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(TrendHunter.com) The smallest house in the world called The Keret House resides in between two apartment buildings in Warsaw, Poland. The center of Europe’s most intriguing architectural designs, the Keret…
(TrendHunter.com) Being famous doesn’t necessarily require marketable skills in today’s world as these seductive socialite shoots prove. The concept of famous for being famous is constantly referenced for…
(TrendHunter.com) The underwear identity infographic exposes the most private and secret part about your personality.
They always say that you should never wear underwear that you wouldn’t be caught dead in…
(TrendHunter.com) A blank wall is just downright boring, which is why everything from graffiti murals to tasty lickable murals and optical illusion murals swoop in to make things interesting.
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Com o verão, vem a insuportável temperatura de terceiro mundo. A falta de dignidade. Pessoas suando o dia inteiro. Axilas e panças à mostra. Regatas. Gente queimada de sol, com marca de óculos na cara. O tempo preferido do câncer de pele.
A BGH, que fez a famosa campanha de ar condicionado mostrando pais de sunga, volta para dizer que pode te salvar das agruras da pior estação do ano.
Essa é a única maneira para você não se tornar um psicopata, como o protagonista desse comercial. Seu desejo é que os bronzeadores fossem transformados em gasolina, acabando com essas pessoas que afirmam “amaaaaar o verão!”.
O senhor louco colocou a temperatura em 24 graus. É muito. 18° é o mínimo necessário para uma vida agradável, com bom humor e sem morder ninguém.
A criação é da Del Campo Nazca Saatchi & Saatchi
Post originalmente publicado no Brainstorm #9
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Last week in my Last Word column I wrote about the Obama-Biden team’s clever and annoying use of email marketing. I served up a list of some of my favorite (or maybe I should say “favorite”) email subject lines from the campaign along with one decoy, and I issued a challenge: Identify the fake and tell me whose line it actually is, and you could win some free organic toothpaste. (Why organic toothpaste? Here, let me explain.)
Despite the weird and unglamorous prize, 124 people entered. Nearly 9 out of 10 entrants correctly identified the line — “Baby take a chance or you’ll never ever know” — that was not actually an Obama-Biden campaign email subject line. Many correctly attributed it to Justin Bieber (it’s a lyric from his song “Boyfriend”), often making excuses about how they knew this (e.g., “I sadly know all the lyrics because my boys play it on an endless loop,” according to one entrant). The randomly selected winner? Caitlin J., who works at Dwolla. Congratulations, Caitlin!
Some entrants, shockingly, guessed wrong. In fact, “Our biggest sale EVER,” “20% OFF storewide” and “Michael Jordan” — submitted by multiple entrants — were actually all subject lines sent out by the Obama-Biden campaign.
Montreal based high-end electronics store KébecSon recently face-lifted it’s packaging to better communicate it’s love and passion for all things sound and image.
Advertising Agency: DentsuBos, Montreal, Canada
Creative Director: Roger Gariépy
Art Director: Simon Rufiange
Photographer: Alain Desjean
Client services: Sylvie Crête, Gabrielle Harvey
Graphic production: Graphiques M&H
Printing: Avenue Logik, Joanne Vachon
Découverte de Life is Born : un extrait impressionnant du film All.I.Can produit par Sherpas Cinema. Cette création met en scène les plus grands riders sur six continents grâce à 2 années de tournage. Voici plus d’images et la vidéo HD sur la bande son « Blood Theme » de Data dans la suite de l’article.
Already a sensation because he was a member of the original Star Trek crew. Already a sensation because of his prominence in social media. And now a sensation for belting out a version of Aerosmith’s Armageddon theme, I Don’t Want to Miss A Thing during last night’s American Music Awards, George Takei touts Old Navy’s Cheermageddon, a holiday sale of epic proportion.
Takei appears in two spots, created by CP+B, for the brand; a special :60 which aired once during the awards and a :30 which will air throughout the holiday season. Each spot touts the brand’s Black Friday offerings.
As George would say, Oh my!
“Silence the pain
Fast action, quick relief.”
Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Art Director: Anthony Lamont
Copywriter: Gertjan De Smet
Photographer: Jeffrey Vanhoutte
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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