Betfred focuses on football with ‘Now even better Fred’ push

Bookmaker Betfred.com is returning to TV with a ‘Now even better Fred’ campaign that will draw attention to its ‘bigger and better’ football proposition.

The Mission Marketing Group acquires Balloon Dog for £3.2m

The Mission Marketing Group has acquired direct marketing agency, Balloon Dog for £3.2 million.

The Mission Marketing Group acquires Balloon Dog

The Mission Marketing Group has acquired direct marketing agency, Balloon Dog.

UM London scoops top prizes at PPA Advertising Awards

UM London romped home with two of the six categories in last night’s PPA Advertising Awards held at the OXO2 on London’s South Bank, in the ceremony that has just returned after a five-year hiatus.

RKCR/Y&R undergoes management rejig

Rainey Kelly Campbell Roalfe/Y&R has reorganised its management team, with Alison Hoad, the agency’s joint chief executive, returning her previous role of vice chairman.

AOP Summit: Closing sites helped us increase revenue, says AOL chief

AOL’s decision to close its smaller websites last year has boosted revenue and margin growth despite initially causing “panic” and being viewed as the “beginning of the end”, according to a senior AOL executive.

i extends reach to primary schools

i, the cut-price 20p digest newspaper, is looking to extend its footprint in education by distributing the title in primary schools.

Goodfellas readies Superiore TV activity

Goodfellas is rolling out a TV campaign on Saturday aimed at adult diners who want a restaurant-quality pizza in the comfort of their own homes, as part of a £1m marketing push for its new Superiore range.

Google Chrome: An Awesome World

Advertising Agency: BBH, New York, USA

Veritas RS3 Roadster Hybrid

Voici le nouveau modèle « Veritas RS3 Roadster Hybrid ». Ce supercar conçu par Vermont AG est capable d’atteindre 100 km/h en 3,1 secondes et peut atteindre une vitesse maximale de 330km/h. Plus d’images de ce modèle avec un habitacle et design magnifique, dans la suite de l’article.

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Times titles to publish corporate sales to boost ABC figures

The Times and The Sunday Times will return to divulging corporate sales in their Audit Bureau of Circulations (ABCs) figures after a three-year hiatus, in a move likely to boost the titles’ overall circulations by around 19,000 copies.

Ed Feast hired as group account director at All Response Media

All Response Media, the Havas owned customer acquisition agency, has complimented its senior London line up by hiring Ed Feast as group account director, a newly created role.

Yahoo encourages OMG! faces in latest campaign

Yahoo is encouraging the public to pull OMG! faces, as part of its debut UK integrated campaign to promote its celebrity gossip site omg! UK.

Unilever publishes Flora Cuisine cook book in digital giveaway

Unilever is giving away a crowd-sourced cook book as part of its £6m promotion of its Flora brands, using Facebook and in-store promotions.

E.ON to scrap innovation unit

E.ON is scrapping its 14-strong innovation unit after three years to focus on its existing customers, following a review of the business.

Romantic Anxiety Charts – The ‘Should I Text Him’ Flow Chart Prevents You From Freaking Out

(TrendHunter.com) I’m sure every girl has been there: you meet a guy you like, are completely smitten, but in fear of seeming desperate, you cannot stop asking “should I text him?” Even for the most…

Human Freerunning Machine

La marque Red Bull présente cette vidéo incroyable appelée « Human-Powered Freerunning Machine » dans une usine désaffectée située à Hambourg (Allemagne). Mélangeant réactions en chaîne et Parkour, avec notamment les exploits de Jason Paul. Plus de détails dans la suite de l’article.

Portal MaisAB: World Day Of Animals

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Advertising Agency: Intertotal Comunicação, Caruaru, Brazil
Creative Directors: Gustavo Almeida, Helder França, Jackson Carvalho
Art Director: Eder Pessoa
Copywriter: Carlos Augusto

Grungy Princess Fashion – The Vogue Turkey ‘Siyah Kugu’ Editorial Stars a Gothic Melissa Stasiuk (GALLERY)

(TrendHunter.com) If a princess ever decided to rebel against her royal parent and go Goth, the Vogue Turkey ‘Siyah Kugu’ editorial shows people what she would look like. Despite the greasy hair, smudged…

Trippy Retro Editorials – The Wonderland Magazine ‘Bad Acid’ Photoshoot Stars Sojourner Morrell (GALLERY)

(TrendHunter.com) The fashion featured throughout the Wonderland Magazine ‘Bad Acid’ editorial may not be trippy, the photoshoot itself certainly is. It is filled with psychedelic colors, not to mention…