Hasta La Creative!

I had a Dell. It served me well for six years. An Inspiron laptop. But now I have an Apple MacBook Pro. Love it. Doesn’t mean I don’t like Dell but I do like the MacBook better. None of which really matters but all of this popped into my head when viewing Dell’s new Dell Outcomes commercial created by Y&R and produced by B-Reel.

The ad focuses on the far reaching influence Dell products can and do have on people’s lives. From the entrepreneur who uses it to develop a new product to the ability to make 70,000 financial trades every second to serving individual’s needs to helping doctors battle cancer.

I think it does a nice job conveying the fact technology does play an important and key role in what humans can and do achieve. Surely Dell isn’t the only technology platform that can achieve this but they are a big one and a pervasive one and one that has inevitably made a difference.

Le réalisateur Hiro Murai nous présente un combat entre nature et univers digital dans ce clip « She Wolf » réalisé pour illustrer le morceau de David Guetta et Sia. Tournée en Islande, cette vidéo illustre l’évocation de la puissance des loups pour se venger de chasseurs impitoyables. A découvrir dans la suite.

I’ve had a Nikon camera for about six years and in all that time, this is the first I’ve heard Nikon pronounce Nee-Kon. I have to assume that I, and, seemingly, everyone else on the planet, have been wrong all these years. After all, if a Nikon-branded video pronounces the word Nee-Kon, it must be so.

That little oddity aside, Nikon is out with a 2:37 video that focuses on tears and how tears (and the face) can convey many emotions and how Nikon lenses are designed to capture those emotions. It’s decent work, But since when did Nikon’s little logo jingle begin to sound like the last bit of the Intel jingle?

(TrendHunter.com) The ‘Future’ Qvest editorial showcases a slew of space-aged accessory pieces modeled by Laura Kargulewicz. The fresh face is lensed by photographer Christoph Wohlfahrt, who captures her…

A breakdown of the key figures from the September 2012 ABC national newspaper circulation report.

American Express Publishing has set new leaders atop its Travel & Leisure magazine.

Chase's contest has become a model of what — and what not — to do in a corporate philanthropy campaign.

Nesse comercial-paródia, Batman, O Cavaleiro das Trevas, precisa encontrar o local da bomba. No seu cinto de utilidades ele carrega um iPhone 5, logo vai ter que confiar no malfadado Apple Maps para fazer sua rota.

É uma edição divertida reunindo cenas dos três filmes da série de Christopher Nolan, assinando à lá campanhas publicitárias da maçã.

Post originalmente publicado no Brainstorm #9
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Spotify’s UK chief has denied rumours that the site is in negotiations to sell a stake in the company to Coca-Cola.

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