Lux: Name Card

scented namecard

Lux soaps are now made with the world’s finest fragrances. To launch this idea, JWT Singapore invited the top management of the Lux global team to a fragrance workshop. A Leading nose (fine fragrance expert) from a world famous fragrance house showed them how to compose their own bespoke fragrance with a base, heart and top note of their choice. Every scent embodied the inimitable allure and unique personality of its creator. Business cards that look like fragrance sticks were then printed with their self-designed, one of a kind fragrances.

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Creative Director: karen muck
Art Director: David Haefflinger
Producer: Ryan Wee
Business Director: Sue Mulhall
Account Directors: Hinoti Joshi, Anjali Bewtra
Print Producer: Jaslyn Choong
Account manager: Kryse Ynieto

True Blood: Stiff Stakes

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Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Eric Thomson
Retoucher: Anton Mason
Account managers: Jess Sheffield, Anna Samson
Senior Account Manager: Sally Willis

Color-Filled Paris Captures – The Marie Claire Australia ‘à la francaise’ Editorial is Set in F (GALLERY)

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Future’s Malcolm Stoodley lands sales director role at CBS Outdoor

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Station Park Skateboard

Après le film Altered Route, le spécialiste du skateboard Kilian Martin récidive avec une vidéo magnifique appelée « Station Park » par le réalisateur Juan Rayos (auteur des célèbres vidéos Endless Roads). Un rendu splendide tourné dans une gare abandonnée, à découvrir dans la suite.

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Object-Holding Puppy Pictures – The Things Maddie Won’t Eat Photos Feature a Dog Holding Items (GALLERY)

(TrendHunter.com) Maddie the dog has become somewhat of an Instagram celebrity, and the Things Maddie Won’t Eat hashtag photo series by Theron Humphrey is the latest in a series of stunts that this dog can do….

Lost-Looking Female Captures – The Chengdu ‘Summer Breeze’ by Matthieu Belin Editorial is Mysterious (GALLERY)

(TrendHunter.com) The Chengdu ‘Summer Breeze’ by Matthieu Belin series is a mysteriously endearing photoshoot featuring Chinese model Liao as the protagonist of the story.

The artist wanted to create a…

C2C – Tetra

Aujourd’hui sort le premier album du collectif de DJs C2C appelé Tetra. A cette occasion, nous vous proposons de découvrir la pochette réalisée par « LVL Studio » utilisant une photo de Wang Chien-Yang que les membres du groupe ont découvert sur Fubiz. Voici les visuels de l’album et un concours spécial C2C x Fubiz.

Photos du livret de C2C – Tetra : Baudouin

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/ Concours

Fubiz vous propose de remporter 10 albums, 10 vinyls édition limitée, et 5 places de concerts pour leur Zénith à Paris (1er mars 2013). Les différents moyens pour participer sont : retweet du compte Twitter, en réagissant sur la page Facebook Fubiz et par tirage au sort dans les commentaires jusqu’au 10 septembre.

/ Album

Le nouvel album de C2C – Tetra est disponible sur iTunes depuis aujourd’hui.

GSK appoints Singh to spearhead new global media strategy

GlaxoSmithKline (GSK) has appointed Procter & Gamble’s Sameer Singh as its vice-president and head of global media, to spearhead a new approach to media planning, buying and strategy.

Sponsors back Pistorius despite petulant outburst

Oscar Pistorius’s sponsors have backed him following his outburst on Sunday, when he disputed the victory of gold medalist Alan Oliveira.

Volkswagen BlueMotion: The BlueMotion Label

To promote the eco-conscious thinking behind Volkswagen’s BlueMotion brand, we developed a print insert that helps save paper, not waste it.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producer: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions

QR Code Pavillon

A l’occasion de la Biennale de l’Architecture organisée à Venise, le pavillon russe a surpris en proposant une installation entièrement composée de QR Codes géants. Visuellement réussi, ce lieu a ouvert le 31 août 2012 et il se visite avec un appareil électronique type smartphone ou tablette. A découvrir dans la suite.

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Drinks brand Zeo kicks off outdoor campaign

Zeo, an ‘adult soft drink’ brand owned by Freedrinks, has launched a £600,000 outdoor campaign with a 96-sheet billboard on London’s Old Street roundabout.

Freddie Mercury, o rei (ou queen) de Angry Birds

Todo dia 5 de setembro, aniversário de Freddie Mercury, rola o Freddie For A Day. Qualquer um pode participar da data, seja fazendo doações para a Mercury Phoenix Trust, seja simplesmente se vestindo como o inesquecível vocalista do Queen. Este ano, o evento contará com uma parceria bem interessante, com a Rovio. Segundo o anúncio feito hoje, Freddie se tornará um membro honorário da família Angry Birds.

Se você já está curioso para ver o resultado desta inusitada parceria, já pode ter um gostinho no canal da Rovio no YouTube. Acabou de subir um vídeo da música “Bicycle Race” com a participação do verdadeiro rei (ou queen) do rock.

Brainstorm9Post originalmente publicado no Brainstorm #9
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