Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative: Devon Wood, Stacey Vergis
Retoucher: Frank Turner
Illustrator: Elena Panaita
Account manager: Tineke van der Walle
Production: Michelle Hong
Advertising Agency: BCUBE, Milan, Italy
Executive Creative Director: Francesco Bozza
Associate Creative Director: Sergio Spaccavento
Art Director: Matteo Fabi
Copywriter: Andrea Bomentre
Account Supervisor: Davide Bergna
Senior Account Executive: Sabrina Montemurro
Account Executive: Roberta Sessini
PepsiCo’s first president and global marketer, John Compton, is leaving the company after 30 years with the soft drinks giant and just six months in the global role.
Y&R Brasil cria campanha nonsense para o fio dental da Colgate, com um vídeo-tutorial ensinando como encontrar a “comida escondida”. O tom do vídeo é totalmente retrô, com uma proposital baixa qualidade, digna dos programas de pescaria dos anos 90, quando o VHS ainda era a melhor solução em vídeo.
Eu achei a proposta divertida, bem longe dos chatos e tradicionais comerciais de pastas e escovas de dente, só questiono se isso realmente vende o fio dental. Algum palpite? A campanha ainda conta com algumas peças impressas, como essa abaixo:
Post originalmente publicado no Brainstorm #9
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Sainsbury’s is embarking on a fresh £2m awareness push for its Brand Match promise, which guarantees customers will not pay more for branded goods than they would at Asda or Tesco.
Bupa’s top marketer Martin George is set to leave the health insurance provider as part of a global restructure.
BT has signed a four-year, £152m live broadcast deal with Premiership Rugby, taking over the rights from Sky and ESPN.
Facebook is on the hunt for its first UK managing director to help navigate its next phase of development and calm the nerves of flighty city investors, Media Week can reveal.
Sponge, the mobile marketing agency, has hired former DraftFCB creative director Matthew Maxwell in the same role.
Facebook chief executive Mark Zuckerberg has said that the social network is working on a search product that could answer user questions such as where to eat.
House of Holland, the fashion label, is running a temporary online sale on eBay, which it has dubbed a “digital pop-up store”, as part of the online auction house’s partnership with the British Fashion Council.
Haymarket Network has revamped the official magazine of the Uefa Champions League, which will now include new content and have an increased frequency.
For Endorse, there is a clear and simple way to solve the merchant adoption problem: bypass merchants entirely.
Microsoft has promoted Mike Buckley to head of agency sales at its UK advertising business.
(TrendHunter.com) The Big Face Animals t-shirt collection by The Mountain proves that for many, “dogs are a men’s best friend” is more than just a phrase, but rather a lifestyle. For a large group of individuals,…
After moonlighting as a comedian during six years of working at P&G, Rajiv Satyal has a few lessons advertisers can learn from cutups.
Thorntons is set to unveil a new brand identity next year after the troubled chocolate maker unveiled a steep drop in annual profits, which plunged 79% from £4.3m to £0.9m.
Fubiz est fier de vous présenter aujourd’hui l’Issue 12 de son programme hebdomadaire Fubiz TV. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité de l’univers créatif et nous avons eu la chance de rencontrer l’artiste musical Mai Lan. Une interview à découvrir en vidéo dans la suite.
(TrendHunter.com) To be worn individually or layered on, the Spring 2013 Jennifer Fisher jewelry collection will charm its way into your heart. From black or white diamond-encrusted baubles to simple gold talismans,…
The Sun has a greater number of combined print and website readers than the Daily Mail, according to latest figures from the National Readership Survey (NRS).
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