Sep
13
Media Bitch’s Diary 13 September
Posted in: UncategorizedThis week, Bitch takes a spin on the ice with ITV, hope that the Mirror’s David Emin is joking about wearing stretchy pants on the Great North Run, and feels all Primal.
Sep
13
Never Say ‘Let’s Create a Viral Video’
Posted in: Uncategorized
Here's how, and why, to use content in marketing today, according to Deborah Marquardt, recently named to a new post running content strategy at L'Oreal USA (the company behind that Zombie Boy video for Dermablend).
Sep
13
Abandoned Motel Pool Photography – The No Life Guard on Duty Series Still Exhibits a Seed of Life (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The No Life Guard on Duty photo series follows a theme of abandonment, but not in the way that most people would expect. First of all, it hones in on decrepit motel pools, ones that have been left…
Sep
13
Omega Pharma readies £3m diet aid marketing push
Posted in: UncategorizedOmega Pharma UK, the global over-the-counter healthcare company, is expanding its range with the launch of a diet pill backed by a £3m marketing campaign.
Sep
13
One Small Tweet: Uma viagem à Lua abastecida pelo Twitter
Posted in: Uncategorized
A distância da Terra até é Lua é calculada em 238,855 milhas (384,400 quilômetros). Na velocidade da luz, essa distância pode ser coberta em apenas 1.29 segundo, já a Apollo 11, em 1969, precisou de 76 horas para alcançar a órbita lunar.
Você, aí da sua cadeira, pode fazer “o mesmo” com tuitando. O site One Small Tweet, da John F. Kennedy Library and Museum, propõe uma viagem até a Lua usando tweets como combustível. A cada nova mensagem com a tag #onesmalltweet, avançamos 100 novas milhas.
O site foi criado em homenagem a Neil Armstrong, e até agora já “andou” 14,003 milhas em direção a Lua: onesmalltweet.com
Vale lembrar que em 2009, em comemoração aos 40 anos da chegada do homem à Lua, a John F. Kennedy Library and Museum foi responsável pelo incrível We Choose The Moon, que recria as diversas etapas da missão, utilizando fotos, vídeos e áudio originais em um animação 3D.
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Sep
13
Niggas In Paris
Posted in: UncategorizedLionel Hirlé et Grégory Ohrel nous proposent de découvrir en exclusivité sur Fubiz, leur clip non officiel du titre Jay-Z & Kanye West – Niggas in Paris. Jouant avec talent sur l’échelle des acteurs ressemblant au duo de rappeurs mais aussi sur des doubles expositions, le résultat est à découvrir en vidéo dans la suite.
Sep
13
Facebook Lets Exchange Partners Speak, But Still Won’t Invite Google to Party
Posted in: Uncategorized
A host of startups and WPP get early access to Facebook's exchange, while Google and Publicis Groupe wait.
Sep
13
Banda The xx testa potencial viral de disco em projeto com a Microsoft
Posted in: Uncategorized
A banda The xx resolveu testar o potencial viral de seu novo disco, “Coexist” com uma experiência bem interessante. Em parceria com a Microsoft, eles criaram um site onde os usuários pudessem ouvir as faixas do disco via streaming e compartilharam com apenas um fã, dias antes do lançamento oficial. O site permite um rastreamento digital dos compartilhamentos ao redor do mundo, que pode ser visualizado por qualquer pessoa.
O site foi todo feito em HTML5 pela equipe do Internet Explorer e é uma boa mistura de música e tecnologia. O mais legal é ver como a música foi sendo compartilhada a partir de uma única pessoa. Se você quiser explorar alguns períodos de tempo, há uma barra de tempo à direita do mapa, onde é possível interagir com a experiência.
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Sep
13
69 Abandoned Space Captures – From Desolate Abode Captures to Sinister Secluded Snapshots
Posted in: Uncategorized
(TrendHunter.com) These abandoned space captures are the fruits of labor by photographers inspired by what once was.
Fascination with seclusion has made for a vast array of striking imagery that takes the bleak…
Sep
13
What Facebook’s Phone and Email Targeting Really Means
Posted in: Uncategorized
Traditional offline CRM managers like Epsilon, Acxiom, and Datalab will bring their powerful data analytics toolset into the display advertising world.
Sep
13
Cravendale: Catnapped
Posted in: UncategorizedAdvertising Agency: Wieden + Kennedy, London, United Kingdom
ECD: Tony Davidson, Kim Papworth
CD: Sam Heath, Chris Groom
Creatives: Hollie Walker, Freddie Powell
Prod. Co.: Partizan
Director: Traktor
Agency Producer: Gemma Knight
Agency Production Assistant: Chloe Roseman
Planner: Theo Izzard Brown
Media Planning: Carat
Production Company: Partizan
Director: Traktor
Production Co. Producer: Grace Bodie
Offline Editor: Edward Line
Post Production: MPC
Lead Flame Artist: Kamen Markov
Telecine: Jean-Clement Soret
Sound Studio: Dominant
Engineer: Aaron Reynolds, Joe Mount
Music: Jan P Muchow, Robota Music
Sep
13
Old Spice: Film
Posted in: UncategorizedAdvertising Agency: Weiden + Kennedy, Portland, USA
Director: Ulf Johansson
Prod. Co.: Smith & Jones
Sep
13
Google Chrome: Jess Time
Posted in: UncategorizedAdvertising Agency: BBH, New York, USA
Advertising Agency: Google Creative Lab, USA
Production Company: Hungry Man
Creative Director: Iain Tait, Caprice Yu, Larry Corwin, Jesse Juriga, Josh Rosen
Copywriter: Jim Robbins, Natalie Hammel
Art Director: Jess Shriftman
Director: Nanette Burstein
Sep
13
eBay: Frenzy
Posted in: UncategorizedAdvertising Agency: Venables Bell + Partners, USA
Founder/Executive Creative Director: Paul Venables
ECD: Will McGinness
CD: Lee Einhorn
Sr. Art Director: Tavia Holmes
Sr. Copywriter: Jody Horn
Copywriter: Ashley Billings, Matt Keats
Art Director: Matt Miller
Producer: Mandi Holdorf
Production: Arts & Sciences
Director: Matt Aselton
EP: Marc Marrie, Mal Ward
Producer: Eric Sedorovitz
DP: Peter Donahue
Edit: Arcade
Editor: Geoff Hounsell
Sep
13
Burberry Regent Street pilots interactive technology
Posted in: UncategorizedBurberry has unveiled one of the most technologically advanced stores in the UK.
Sep
13
Weight Watchers in digital and DM review
Posted in: UncategorizedWeight Watchers is seeking an agency to handle its UK digital and direct account.
Sep
13
Give
Posted in: UncategorizedDurant 7 jours, les équipes de Sevenly ont observé autour d’eux tous les actes et les dons que les gens font sans contrepartie. En résulte cette superbe vidéo appelée tout simplement « Give » et basée sur les moments essentiels de la vie. A découvrir en vidéo HD dans la suite de l’article.
Sep
13
Cartoon Character Model Lookbooks – The Mishka Fall 2012 Lookbook Features Harvey Comics’ Characters (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) An outside-the-box approach to the conventional lookbook, the Mishka Fall 2012 lookbook features Harvey Comics’ characters as models. The lookbook is a trade off because the cartoon characters…
Sep
13
News Corp appoints Andrew Knight as chairman of Times Newspapers
Posted in: UncategorizedNews Corporation has named long-standing executive Andrew Knight as the new chairman of Times Newspapers, replacing Rupert Murdoch who stood down from the role in July.
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