Hasta La Creative!

Après avoir longtemps travaillé pour Zaha Hadid, l’architecte Stéphane Hof nous propose de découvrir un de ses derniers projets appelé « Alphabet Library » conçu pour la grande bibliothèque des archives du département du bâtiment de Pierres Vives à Montpellier. A découvrir en images dans la suite.

BT is gearing up for a major marketing offensive to promote YouView set-top boxes, which will follow a generic campaign for the internet-connected TV service later this month.

In what context are customers buying your product? Is it positive? Negative? The answers really matter.

You may have heard of this thing called affiliate marketing. It’s a not so quiet segment of online marketing that Forrester predicts will experience a 17 percent compounded annual growth rate between 2-12 and 2016 to become a $4.5 billion segment.

I’ve been to Affiliate Summit, the premiere conference in the space, every year since 2008 as attendee, press or photographer. While I can’t say I’m an uber affiliate marketing professional after all those years (my own fault), I can say I’ve formed some of the closest personal and business bonds of any of the many marketing conferences I attend. And I’ve learned about an entirely new segment of online marketing.

So what is affiliate marketing? A partnership whereby independent online marketers promote a brand’s product or service and receive performance-based remuneration in exchange. If you’ve ever scene Amazon book ads on a website, you’ve experience affiliate marketing.

Affiliate Summit is an event that includes merchants (brands) looking to partner with affiliates (individual marketers who promote merchant products) and networks (like ad networks, connectors between merchants/brands and affiliates/sites) as well as the affiliate managers who manage affiliate programs for brands.

If you’re a brand who is interested increasing sales (ok, that’s everybody) then you will (and should) most certainly be interested in affiliate marketing. After all, what brand wouldn’t want to exponentially increase its sales force without hiring boatloads of sales people. Yes, you part with a percentage of your profit with an affiliate marketing program but the increased sales you can achieve far outweigh that pittance of percentage.

Check out this video touting the Affiliate Summit conference. It’s geared mainly to affiliates but you will get a sense of how your brand could fit into the equation. If, after watching, you think the event might be worth attending, check out more information and register here.

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Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter / Art Director: Jean Lafrenière
Account : Mireille Côté, Catherine Darius, Alexandra Laverdière, Eve Boucher
Agency Producer: Claudia Lemire, Julie Lorazo
Director: Nicolas Monette
DOP : Andre Turpin
Production House : Quatre Zéro Un – Philippe Lalande
Sound Design: Boogie Studio

The regulator also said the evidence available does not show that Rupert Murdoch acted "any way that was inappropriate related to phone hacking, concealment or corruption."

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Europcar, the car hire company, has appointed Andy Furlong as its new director of marketing and ecommerce, replacing Catriona Kempston who quit the car hire brand to join budget hotel chain Travelodge six months ago.