Hasta La Creative!

General Mills is reviewing the pan-European ad account for its Nature Valley cereal bar brand, including the £12 million UK business.

David Fincher, the director of The Girl With The Dragon Tattoo, has signed up to direct UK ads through Academy.

Time Out has confirmed plans to drop its coverprice and become a free magazine this autumn.

TalkSport lost nearly a tenth of its listeners in the second quarter of 2012 despite broadcasting from Euro 2012 in what was a tricky set of Rajar figures for many of the national commercial networks and stations.

(TrendHunter.com) The manufacturer, the consumer and the planet all win—where it concerns the AREA+ Eco DIY Collection. Eduardo Alessi has designed these adorable animalistic knickknacks that begin and end…

(TrendHunter.com) Presented by Ultrabook™ Inspired by Intel®.

This crowdsourced clip shot at the Le Mans race in France is pretty amazing, and it’s all thanks to the Vyclone app. For a gearhead like myself, it’…

Estamos tão acostumados com tudo feito digitalmente nos dias de hoje, que qualquer trabalho artesanal, analógico ou mecânico se destaca no meio da multidão.

Lembro desse anúncio impresso de Havaianas feito sem Photoshop, por exemplo. Gerou muitos comentários na época.

Hoje eu vi essa campanha de posters de Jack Daniel’s , que de cara me chamou atenção não pelo conceito – que homenageia inclusive os trabalho manuais – mas pelo visual que o digital pode até copiar, mas jamais ter o mesmo charme.

São 5 peças, criadas pela ArnWorldwide.

Post originalmente publicado no Brainstorm #9
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London 2012 has set up Twitter feeds for various cameras around the Olympics, ready to capture the track and field events next week.

A new report from eMarketer pegs global mobile spending at $6.43 for 2012. US mobile ad spend will hit $2.29 billion, up 96.6 percent from $1.16 billion in 2011. Until this year, Japan was the leader in mobile ad spend with $1.36 billion in 2011. While mobile is more mature in Japan, eMarketer estimates Japan will see a 27.2 percent increase in spending to $1.74 billion in 2012.

Asia-Pacific is still a strong mobile advertising market, particularly in South Korea and Japan, keeping it far ahead of Europe in mobile spending. Mobile ad spending in Asia-Pacific will reach $2.56 billion in 2012, according to eMarketer, while mobile advertising spending in Western Europe and Eastern Europe will reach $1.3 billion and $121.1 million, respectively, this year.

Additional findings:

– Spending on mobile advertising in the US will top all other regions in the world for the first time in 2012.

– Global mobile ad spending will reach $6.43 billion in 2012, yet account for just 1% of total ad spending worldwide.

– The mobile advertising market in Asia-Pacific remains far bigger than in Europe.

– Mobile advertising, though just 2.3% of total ad spending in the UK, is expected to take a record share by 2016, reaching 11% of total ad spending there.

– China is set to become the world’s second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind the US.

– The strength of ad spending in Asia-Pacific, combined with the Olympics, will help buoy total ad spending growth to 7.4% in 2012, despite economic concerns in Europe.

– Digital advertising, as expected, will take a record 20% share of total ad spending this year worldwide. eMarketer estimates online ad spend worldwide will reach $107.33 billion in 2012, up from $88.47 billion last year.

– Mobile, despite rapid growth, accounts for just 1% of total ad spending worldwide.

Whether this Travelport Smartpoint App ad is saying travel agents are so bored they have nothing better to do than jump over office desks or that by using the app they can leap over office furniture in a single bound or that agents should “take the leap” and buy the app we know not. Nor do we care.

We do, however, care whether or not this ad goes viral. Does it have the ingredients? Is it dumb enough? Does it have the holy grail of viral: shot amateurishly, is humorous and contains an epic fail? TIme will tell.