35 Sick Day Essentials – From Lollipop Thermometers to Cozy Complete Coverups (TOPLIST)

(TrendHunter.com) These sick day essentials help buyers make the most of their time spent recovering.

Since rest is a vital aspect to taking a sick day off, many innovations that fit this theme are related to…

The 10 Olympic Advertisers That Have Won the Biggest Social-TV Boosts So Far


With the exception of Nike, the advertisers that won the biggest increases in social-media chatter all used celebrities or Olympic athletes.

Ovaltine Helps Moms Turn Their Kids’ Precious Moments Into Art

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It’s not sexy. Nor is it exciting. But it is Ovaltine’s first foray into social media so let’s go easy on them. Like a baby taking its first steps, Ovaltine decided not to bite off more than it could chew when it came up with a Facebook app that helps parents turn the adorable things their kids say into art.

Called Quotagraph, the app, created by Marcus Thomas, let’s parents enter a quote and then choose a design. Yea, it’s really that simple. The app will be promoted on the brand’s Facebook page (obvi), banners on mom-focused sites and through promotional partnerships with mommy bloggers.


Londres 2012: A introdução do velódromo

Antes de cada dia de provas no velódromo de Londres, durante os Jogos Olímpicos 2012, essa animação criada pela Crystal CG tenta inspirar o público a se engajar com o esporte e apoiar os atletas.

Com estética futurista e lembrando “TRON”, o vídeo tem trilha do The Chemical Brothers.

Vale dizer que a Crystal CG é responsável por diversos elementos gráficos e digitais dos Jogos, inclusive com criações que fizeram parte da cerimônia de abertura.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Olympic Swimmer Goes Hollywood-ish: Watch Funny Or Die’s ‘Peeing in Pools with Ryan Lochte’


Olympic swimmer Ryan Lochte sure knows how to make news — both in and out of the pool.

95.5FM: Fatal Triangle, Angela, The law of Passion

“Sometimes reality is the besto Soap Opera.
Escape to reality.”

Advertising Agency: Y&R, Tel Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Arbel Berman
Copywriter: Oren Ben-Naim
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
Planing: Lidor Zohar-Avitan
Producer: Shira Robas & lirona spivak, Lirona Spivak
Image processing: Shlomi Amir


Jack Daniel’s: The handmade, The barrel & the flag, Sign Painter

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Director of Global Marketing: Carmen D’Ascendis
Associate Creative Director / Art Director: Travis Robertson
Associate Creative Director / Copywriter: Greg Almeida
Producer: Ben Ouellette
Director of Photography: Nathan Laver
Art Producer: Andrea Ricker
Project Manager: Kate Murphy
Business Affairs: Lisa Mercier
Account Services: Nate Stewart, Shannon Coletti
Illustrator: Derek McDonald
Music: Neil Cleary


25 Hot Sauce Tributes – From Spicy Condiment Campaigns to Fire-Infused Alcohol (TOPLIST)

(TrendHunter.com) Those who love a little bit of kick to their meals can identify with the intense love some people have for spicy condiments, as showcased in these hot sauce tributes.

From Sriracha to Tabasco, hot…

Media Bitch’s Diary 9 August

This week, Bitch gets all cultured with the nouveau posh Ocean Outdoor, works up a sweat with Aegis, is sent a picture of a solitary Sorrell and is dying to tell you something.

USA Tops Combined Cannes, Olympic Wins

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Campaign Brief took it upon themselves to see which countries rank high in both Olympic medal wins as well as Cannes Lions wins. Currently, America is tops with the most Cannes Lions wins and the second most Olympic medal wins. The UK, which placed second in Cannes Lions wins, landed third in Olympic medal wins.

China is the big winner at the Olympics with the highest number of Olympic medal wins though it didin’t place so well in Cannes where it place 22nd.

Check out the full tally here.


Textured Bedroom Fashion – The Elele Turkey August 2012 Editorial Follows an Ivory Palette (GALLERY)

(TrendHunter.com) Soft and romantic as any bedroom photoshoot is often captured to be, the Elele Turkey August 2012 editorial is also incredibly dreamy and feminine. Showcasing a slew of textured ivory lingerie and…

Haunting Ivory Editorials – Cold Light by Anton Jhonsen is Captured in a Ghostly Forest (GALLERY)

(TrendHunter.com) Cold Light by Anton Jhonsen is an all-white editorial featuring models Alexandria Goldina and Irina Stroganova. The models have been captured in a dimly lit forest setting with concrete walls that…

BMW Gets Brand Into Olympic Stadium With Mini Minis


Official Olympics sponsor BMW has gotten its brand into the stadium, which is supposed to be free of all commercial activity, via a fleet of cute Mini Minis that transport equipment such as discuses and javelins.

Getty Images: London Olympics

“Getty Images Editorial. Images In Real-Time from the Olympics”

Advertising Agency: Y&R, Tel Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Sagi Blumberg
Art Director: Gil aviyam
Copywriter: Lior Cohen
Executive Client Director: Daniel Meirovich
Account Supervisor: Aviv Ben-Zikri
Account Manager: Mali Cusnir
Executive Producer: Shira Robas


30 Terrifically Trippy Tripods – From Smartphone Photography Totes to Toy Block Camcorders (TOPLIST)

(TrendHunter.com) Keeping your camera steady is one the biggest challenges for budding photographers, which is why these tripods are so helpful when it comes to capturing your Kodak moments.

Whether you need…

Evening Standard to run five different cover wraps for Fiat

The London Evening Standard is tomorrow (10 August) running a variable-run cover wrap, after striking a deal with car brand Fiat.

Evening Standard to run debut bespoke cover wrap

The London Evening Standard is tomorrow (10 August) running its first variable-run cover wrap, after striking a deal with car brand Fiat.

U.K. Ad Industry Fights Exclusion From Tax Break


U.K. agencies are fighting back against the government's refusal to allow tax breaks for the advertising industry, when its fellow creative industries — film, TV and video games — are set to benefit from new taxation rules being drawn up by the Treasury.

Clients Are Questioning Their Business Models, and Agencies Can Help


Going full-speed ahead with digital, many brands are questioning their old business models, which agencies should help them do.

Bold Gender-Bending Portraits – The Kamil W by Krzysztof Wyzynski Editorial is Androgynous (GALLERY)

(TrendHunter.com) The Kamil W by Krzysztof Wyzynski editorial features the Gaga Model’s fresh face. The blonde haired model shows off his long locks, sharp cheekbones and androgynous look in a portrait series…