Hasta La Creative!

No último Braincast conversamos sobre as melhores práticas para tirar ideias da gaveta. Além de começar a fazer, uma das dicas do papo foi tentar descobrir se a ideia (que parece brilhante) realmente se sustenta.

Esse guia, chamado Awesome or Awful, oferece um fluxograma com dezenas de perguntas e respostas para lhe ajudar a decidir se a sua ideia é boa mesmo. É praticamente um diretor de criação de bolso para jovens criativos.

É óbvio que não dá para levar tudo ao pé de letra, até porque o guia me parece bem pessimista, mas funciona bem como um ponto de partida para refletir sobre uma ideia.

A criação é de Erin Eby e Neisha Twe. Veja aqui em tamanho ampliado.

Post originalmente publicado no Brainstorm #9
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So what’s the next best thing to getting some ass? Staring at some while you drive out to the Hamptons. Yes. Courtesy of European Wax Center, you can stare at all the ass and mouthwateringly delicious abs you want. Just don’t let your mind wander too far. The last thing we need is drivers drooling all over their steering wheels or trying to readjust their package while driving.

Shot by photographer Henrik Halvarsson, the visuals grace jitney buses and encourage viewers to snap a picture and visit the brand’s Facebook page for a discount coupon. Thank you, Strawberry Frog.

(TrendHunter.com) Winnipeg-born artist Sarah Anne Johnson has created a heavenly collection of mixed media photographs for her Arctic Wonderland series that captures the true beauty of the Arctic.

Sarah traveled to…

It made sense for Rep. Akin's opponent to buy Twitter ads that showed up when users searched for "Akin." But why did a promoted tweet for the Sundance Channel appear?

A video promoting Lady Gaga's new black eau de parfum has gone viral, accumulating nearly a million views and spawning at least 20 copies.

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Production Company: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Puppets: Jim Henson’s Creature Shop
Editorial Company: Peep Show Post
VFX / Online: The Mill

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely

Tesco has performed a u-turn by agreeing to feature the “traffic light” colour coding system on its packaging, after shunning the voluntary guidelines for five years.

Don't shy away from small accounts, even if you're playing big. They're open to creative freedom and can greatly energize the agency.