Jul
04
Employee Engagement Survey 2012
Posted in: UncategorizedMedia Week reveals the topline results of this year’s Employment Engagement Survey, conducted by Ipsos MORI on behalf of Aspire Global Network.
Jul
04
BA Olympic campaign hit ‘Super Bowl’ moment, says digital boss
Posted in: UncategorizedRichard Bowden, head of digital and marketing innovation at BA, talks to Marketing about the airline’s “Super Bowl” moment with its Olympic-inspired #homeadvantage campaign.
Jul
04
An idea that flies away / Si ça c’est pas du vol…
Posted in: Uncategorized |
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| THE ORIGINAL? 3M Scotchguard “effortless carpet care” – 2006 Source : Luerzer’s International Archive Agency : Dentsu Brussels (Belgium) |
LESS ORIGINAL Henkel Henko “stain champion” – 2011 Source : Luerzer’s International Archive Agency : Mudra DDB Mumbai (India) |
Jul
04
Mr. Curtain: Bedroom, Livingroom
Posted in: Uncategorized
“Keep your privacy.”
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Creative Director: Torpun Lersin, Gumpon Laksanajinda
Copywriter: Ekapol Srisuntornpinit, Kris Garford Spindler
Art Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Virayut Khunvithayapaisal
Account Manager: Worapon Muangsuwan
Agency Producer: Paiboon Suwansangroj
Jul
04
Celine Saturnino lands head of digital media role at Total Media
Posted in: UncategorizedTotal Media has appointed former MPG executive Celine Saturnino to the post of head of digital, a role in which she will spearhead its digital departments and service offerings.
Jul
04
Ironic Advertising Blogs – The Depressed Copyright Tumblr Offers Clever and Sardonic Posts (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Depressed Copywritter Tumblr comes as a satyrical and humorous approach to print advertising. Living a life where creating emotions and promoting the bright side of life to sell and promote products…
Jul
04
Wonga.com escapes ad ban despite slew of complaints
Posted in: UncategorizedWonga.com, the online short-term loan company, has escaped an ad ban by the Advertising Standards Authority (ASA), despite more than 80 complaints against its advertising.
Jul
04
Elton John and John Barrowman back gay rights campaign
Posted in: UncategorizedElton John and ‘Torchwood’ star John Barrowman have thrown their weight behind the Kaleidoscope Trust’s gay rights digital campaign, which launches toady (4 July) and calls for an end to laws that criminalise homosexuality.
Jul
04
Rightmove trials social influencer campaign
Posted in: UncategorizedRightmove, the online property site, is launching its first social influencer campaign to promote the launch of its new book.
Jul
04
Audi quattro: Monkey, Eagle
Posted in: Uncategorized
“Adherence by quattro.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu
Art Director: Diego Lauton
Illustrator: Marco Furtado
Account Supervisor: Paulo Kakinoff
Advertiser’s Supervisor: Oscar Ferreira, Carol Derra, Isabella Filippi
Jul
04
MediaCom invests in inaugural non-graduate apprentice scheme
Posted in: UncategorizedMediaCom is launching an apprentice scheme that breaks away from the normal graduate training on offer by selecting candidates without degrees to work at the agency while studying for an NVQ in marketing and communications.
Jul
04
Fruit Figures
Posted in: UncategorizedVoici cette excellente campagne print réalisée par l’agence Scholz & Friends pour la chaine de supermarchés biologiques frais « Fresh`N´Friends ». Une mise en scène des fruits de manière originale pour attirer les familles et les enfants à acheter de la nourriture saine et biologique. Plus d’images dans la suite.
Jul
04
Facebook’s Shields recalls Baird and says be ‘big, bold and meaningful’
Posted in: UncategorizedMarketers were asked to remember the lessons of the past and get involved in creating “big, bold and meaningful ideas that the world will want to share”, by Facebook’s European leader Joanna Shields, yesterday (3 July).
Jul
04
Fathers4Justice’s anti-Mumsnet ad banned
Posted in: UncategorizedA Fathers4Justice press ad that features a picture of a toddler with derogatory remarks written on his body and which calls on advertisers to suspend advertising on the Mumsnet website, has been banned by the advertising watchdog.
Jul
04
Kelloggs ad banned over calorie claim
Posted in: UncategorizedA TV ad for Kelloggs has been banned over a dispute about a calorie claim in the ad for its Special K brand
Jul
04
Facebook’s Shields recalls John Baird and says be ‘big, bold and meaningful’
Posted in: UncategorizedMarketers were asked to learn from the lessons of the past and get involved in creating “big, bold and meaningful ideas that the world will want to share”, by Facebook’s European leader Joanna Shields, yesterday.
Jul
04
Fathers4Justice anti-Mumsnet ad banned
Posted in: UncategorizedA Fathers4Justice press ad that featured a picture of a toddler with derogatory remarks written over his body and which called on advertisers to suspend advertising on the Mumsnet website, has been banned by the advertising watchdog.
Jul
04
Al Ain Zoo: World Water Day
Posted in: Uncategorized
On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
Jul
04
Saatchi & Saatchi: Mobile Creative Director App
Posted in: UncategorizedAdvertising Agency: Saatchi&Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Creative Director: Sebastian Schier
Art Directors: Marius Pawlitza, Anna-Marina Pirsch
Copywriters: Dominik Bauer, Laura Nunziante
Head Of Digital: Jochen Ihl
Producer: Iris Teubert
Audio Production / Sound Design: Studio Funk
Computer Animation / Film Production: Acht Frankfurt
Interactive Producer / Programming: Jan Weinkauff / Dreimannzelt Gbr
Interactive Producer / Programming: Björn Wolf / Dreimannzelt Gbr
Internactive Producer / Programming: Matthias Orgler / Dreimannzelt Gbr / Hexstatic Music
Interface / Navigation: Marius Pawlitza
Jul
04
Divine irony by 1pointsize, Chennai
Posted in: UncategorizedAdvertising Agency: 1pointsize, Chennai, India
Art Director / Photographer: Sharad Haksar
Copywriter: Anantha Narayan
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