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| THE ORIGINAL? “Help me to evolve” – 2009 “Good ideas bring good results” Source : Young Lions Competition SILVER Creatives : Bob Ferraz and Marcelo Melo (Portugal) |
LESS ORIGINAL Experimente Self-Promo “Help me to evolve” – 2012 “Good ideas bring good results” Source : Vimeo Agency : Experimente, Belo Horizonte (Brazil) |
Eric Newnham, the former global chief executive of Kinetic and founder of Poster Publicity, has bought a majority stake in the outdoor specialist agency Talon Outdoor.
Manchester City, winners of last season’s Premier League title, has unveiled its new and last Umbro sponsored football kits with captain, Vincent Kompany, joining high profile fan Noel Gallagher.
O assunto ainda é futebol aqui no B9, dessa vez com uma homenagem da Nike ao título da Copa Libertadores pelo Corinthians. O vídeo conta que morremos três vezes, e os jogadores da equipe tiverem oportunidade de enganar a morte, e conseguiram.
Queria aproveitar esse novo material para citar a comoção que gerou a última peça da marca publicada aqui no site. Não preciso defender a Nike absolutamente, mas muitos se ofenderam e disseram ser um erro de marketing da empresa.
Quem acredita nisso, ignora o histórico de campanhas recentes da Nike para o Corinthians. A marca sempre tomou partido, e o faz para diversos clubes e seleções que patrocina.
A proporção se agiganta principalmente pela popularidade, momento do time e, o que todo mundo esquece, é que apenas no início do ano a empresa fechou contrato com outras equipes aqui no Brasil. A Nike também apoiou o Boca Juniors na final, por exemplo, com material na página local do Facebook e sabe-se mais lá o que na Argentina.
Ao invés de incitar boicote aos produtos da marca – principalmente porque o anúncio polêmico não menciona ninguém em específico – os torcedores de outros clubes deveriam levar em consideração a pouca atuação e investimento das patrocinadoras concorrentes.
Adidas, Reebok e Puma pouco ou nada fazem e, talvez, nem queiram fazer. Depende da estratégia de cada uma. Os contratos são milionários, mas o aproveitamento fora do logo na camisa é ínfimo.
Aqui no B9 já tivemos posts do Palmeiras, do Fluminense, do Flamengo (inclusive quando eram patrocinados pela Nike), do Vasco, Vitória, e até do New York Cosmos. Espaço para todas as equipes tem, falta material digno de nota.
Post originalmente publicado no Brainstorm #9
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Burger King will display Damien Hirst’s ‘Flame Grilled’ work of art in its Leicester Square restaurant as it seeks to target tourists visiting London for the Olympics.
Burger King will display Damien Hirst’s ‘Flame Grilled’ work of art in its Leicester Square restaurant as it seeks to target tourists visiting London for the Olympics.
Premier Foods has continued its strategy of selling off non-core brands by offloading its ethnic flour business Elephant Atta for £34m in cash to Associated British Foods (ABF) subsidiary Westmill Foods.
Advertising Agency: Deutsch, Los Angeles, USA
CCO: Mark Hunter
Digital Group Creative Director: Jerome Austria
Group Creative Director: Matt Ian, Michael Kadin
Digital Associate Creative Director: Scott Clark
Junior Copywriter: Donna Ko
Junior Art Director: Kate O’Connor
Fubiz est fier de vous présenter aujourd’hui l’Issue 08 de son programme hebdomadaire Fubiz TV. Au sommaire cette semaine, le meilleur de l’actualité de l’univers créatif et nous avons eu la chance de rencontrer le photographe Léo Caillard à la galerie La Tour à Paris. Une interview à découvrir en vidéo dans la suite.
YouView, the internet-connected TV service, will turn to digital in order to drive awareness of its newly revamped website as it attempts to educate consumers about its set-top box.
“The real Milkshake”
Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Jani Tynnilä
Producer: Kirsi Pärni
Account Director: Jarno Lindblom
Graphic Designer: Antti Salminen
Post production: Saddington Baynes
Photographer: Perttu Saksa
Account manager: Inka Karvonen
Advertising Agency: Wax, Calgary, AB, Canada
Creative Director: Joe Hospodarec
Design Director: Monique Gamache
Designer: Theresa Kwan
Art Director: Brad Connell
Copywriter: Max May
Our client Beate Uhse AG, the European market leader in selling sex toys, lingerie and erotic clothing, asked us to implement an invitation for selected business clients to the “salon international de la lingerie” in Paris. Since most of the invitees had tiring journeys by train and plane we wanted to send them something useful to make their trip and the overnight hotel stay more pleasant. Therefore we chose the top-selling product from the Beate Uhse lingerie: the lace bra, and simply turned it into a “face bra” – the first sleeping mask with a guarantee for sweet dreams.
Advertising Agency: Interone, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Directors: Gunnar Immisch, Stefan Wurster
Senior Art Director: Christopher Grouls
Copywriter: Tobias Schwarz
Director Print Production: Jens Pastyrik
Account Manager: Laura Eder
Account Director: Katharina Aschauer
Advertising Agency: JWT, Barcelona, Spain
Managing Creative Director: Alex Martinez
Creative Director: Helena Marzo
Art Directors: Pol Ubeda, Javier Lores
Copywriter: Helena Marzo
Photographer: Ferrater Studio
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director / Copywriter: Rimantas Stanevicius
Art Director / Illustrator: Marius Kneipferavicius
Advertising Agency: BBH, London, UK
Creative Directors: Justin Moore, Hamish Pinnell
Art Director: Pauline Ashford
Copywriter: Chris Keating
Paper Illustrator: Su Blackwell
Photographer: Paul Zak
“The Sales Season is on.”
Advertising Agency: JWT, Barcelona, Spain
Managing Creative Director: Alex Martinez
Creative Director: Carles Puig
Copywriter: Oscar Galan
Art Directors: Miguel Angel Rico, Javier Lores
Photographer: Alberto Van Stokkum
Sports car company McLaren is aiming to “thaw” perceptions of its “cold and sterile” brand identity, with a new animated comedy TV series starring its Formula One drivers Lewis Hamilton and Jenson Button.
The bare-chested models of Abercrombie & Fitch have once again taken first place, with 147,000 shares this week, while two ads from Google – including one for its new Nexus 7 tablet – have crept into the bottom half of the chart.
(TrendHunter.com) The ‘Nose Case’ for iPhone case may seem a tad strange, but surprisingly offers incredible functionality. Offering both a stand with the nostril function behind the phone and the ability…
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