Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sonali Pailkar, Prasad Rao
Copywriter: Sonali Pailkar
Illustrators: Bhavik Panchal
Retouching: Sunil Tank
Advertising Agency: Davie Brown Entertainment, USA
Creative Director: Marc Gilbar
Production: Minus L
DP: Brian Thomas
Line Producer: Angie Revell
Editorial: RPS
Editor: Damion Clayton
EP: Carol Lynn Weaver
Audio Post: Heard City
Mixers: Philip Loeb, Evan Mangiamele
Music: Beacon Street Studios
Special Effects Makeup: Ed French
Assistant Make-up: Sue Lee
Culture comes first was a theme echoed by many of the speakers at the Small Agency Conference.
A campanha da Louis Vuitton com Muhammad Ali vai além do anúncio impresso (acima) veiculado há alguns meses.
A marca revelou hoje uma homenagem em que Yasiin Bey – aquele que um dia conhecemos como Mos Def – reinterpreta o poema que Ali declamou antes da luta do século, contra George Foreman, em 1974. Enquanto isso, no vídeo, o caligrafista Niels Shoe Meulma escreve no ringue.
O site da campanha reúne outras célebres citações de Muhammad Ali.
A Louis Vuitton passou o último século promovendo a arte de viajar, sempre capturando esse espírito através de personalidades diversas. Dessa vez, porém, a marca se aprofunda na vida inspiradora de Ali para concluir que uma jornada única vai muito além do destino.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Japanese brand Uniform Experiment released its Fall/Winter 2012 look book, delivering on its promise to design unusual clothes that have universal appeal.
Combining standard designs like gray…
Neston is a famous “smoothie maker” from Nestlé Cereals in Brazil. To promote it, instead of a TV spot, we came up with the idea of creating a video clip showing that Neston is more than tasty; it’s unbelievably delicious. The concept “unbelievable” was materialized in a green mustache and reinforced in several elements in the clip, such as the Indian music and a six-armed fighter.
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Copywriter: Luís Felipe Figueiredo
Art Director: Antonio Correa
Production Company: Alaska Filmes
Photography: Gustavo Moraes e Marco Lafer
Sound Company: S de Samba
Approved by: Pablo Devoto, Carine Mahler, Ricardo Yoshioka and Leila Assaf
“No trap of hidden cost. Sale upto 50%off.”
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rucha Chonkar, Prasad Rao
Copywriter: Kshitij Barot
Retouching: Sunil Tank
“>Bad smell makes everything looks bad.”
Advertising Agency: Fortune Indonesia, Jakarta, Indonesia
Creative Director: Lembu Wiworojati
Creative Group Head: Wahyu Hidayat Jati
Art Directors: Bistok Zulkarnaen, William Roderick
Copywriter: Najib Rasyid
Illustrator: Jeremy Hartono
Graphic Designer: Pratomo Nugroho
Account Managers: Sharon Masita, Rachel Esmeralda
Producer: Gita Galantari
Em campanha para o seu Inspiron 14z Ultrabook, a Dell conta a história de Annie, a garotinha que aprendeu a voar.
Ao contrário do que se pode pensar, o comercial não apela para o emocional, e sim para a esperteza da garota.
Com essa campanha – que deve ganhar novos filmes em breve – a intenção da Dell é posicionar o Ultrabook como um incentivador e facilitador do aprendizado.
Interessante que tenha saído quase simultaneamente com a nova campanha da Apple para os MacBooks. Ainda que não seja brilhante, temos que convir a proposta da Dell é bem mais marcante e inteligente.
A criação é da Y&R NY.
Post originalmente publicado no Brainstorm #9
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Se você quiser ficar atualizado de cada medalha olímpica no momento em que ela acontecer, esse é o quadro que precisa estar nos seus favoritos.
Você pode escolher que países deseja acompanhar e inclusive ligar o alerta sonoro. Saiu uma medalha, o site avisa na hora. Interface simples e prática. Dá uma olhada: medalcount.com
Criado pela Animal New York.
Post originalmente publicado no Brainstorm #9
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Manchester United has signed a seven-year, £25m-a-year deal making US car brand Chevrolet its next shirt sponsor, replacing insurance company Aon from the 2014-15 season.
(TrendHunter.com) Toying with dream-like imagery, the ‘Surreal-ity’ Series by Kylie Woon is astonishing in its ability to evoke emotion.
The self-portrait project is an impressive display of artful…
Employing a unique strategy to pimp its vodka client, Ultimat, Amalgamated hired window washers, spruced them up a bit and sent them up and down the sides of high rises in New York and Chicago with placards urging workers to take a break, work less and join the brand atop the roof for a vodka-fueled party.
Ingenious if you ask us. And quite successful. In just four short days, the video, which as we all know is the meat of the campaign (not the actual stunt), already has over one million views.
TV programmers would love to keep social chatter, not to mention potential ad revenue, under their own roofs.
Alan Batey speaks publicly about soccer sponsorship said to be responsible for Joel Ewanick's departure.
Brown-Forman has appointed Wieden & Kennedy as lead agency for its Finlandia vodka brand in Europe and Africa.
“Get rid of grease.”
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Roberto Fernandez, Ricardo John
Creative Director: Roberto Fernandez, Ricardo John
Art Director: Lucas Aguiar
Copywriter: Fernando Duarte
Illustrator: Carlos Karan
Before we get into this Venables Bell & Partners-created work for Sim Jim’s new steakhouse strips, we have to ask, “Just what the hell are Slim Jims made of?” They don’t taste like food and they certainly don’t taste like steak. And reading the list of ingredients is enough to make one barf. But, like it or not, that topic is one for the food critics, not the ad critics. Onward.
The agency has unleashed two new spots for the brand that feature a team of Steak and Rescue EMTs whose mision is to save men from Male Spice Loss. In “Paddleboat,” the Steak & Rescue crew save a Male Spice Loss victim from the shameful clutches of a couple’s swan boat ride and in “Shakespeare in the Park,” Steak & Rescue use Steakhouse Strips to save a group of guys suffering through a painful community theater production of Romeo & Juliet.
It’s funny stuff. And appropriately manly. Which is a good thing. Because we can’t for the life of us picture a hot, leggy blond dressed in a super tight, extra short miniskirt that tantalizingly accentuates the eye-popping bootyliciousness of her transfixingly alluring ass and a cleavage-bearing low cut top which struggles to contain the soccer ball-sized enormity of her uncontrollably wobbling breasts as she sashays down the street eating a Slim Jim.
No. We just can’t.
Venables Bell & Partners, with help from 1st Avenue Machine, have created this fantastic animated representation of internet speeds to herald the launch of Google Fiber in Kansa City, one of 1,100 cities which applied for the behemoth’s new 1000 MB/Sec fiber network.
The agency crafted a representation of on internet speeds as if they fueled the physical goings on within an city. Beginning with antiquated 56K speeds to 10GB speeds and all the way up to 1,000GB speeds, the video is underscored by an ever more speedy version of The Cars hit, Just What I Needed.
A dead-on representation of what life would be life if it ran at 1,000GB/Sec. Impressive work.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
