Coca-Cola, the global soft-drinks giant, has announced a restructure that will streamline its operations into three divisions, in a bid to double the size of the company in the next decade.
Carat has been awarded the media planning and buying contract to promote The View from The Shard, the viewing platform in the tallest building in London, after a pitch.
For the billion people watching the London 2012 Olympic Opening Ceremony on Friday night the highlight might have been James Bond and The Queen jumping out of a helicopter or Mary Poppins flying from the sky. But for Glue Isobar it was watching its community manager of its social team Chris Watt take part as one of the Sergeant Pepper marchers.
The Times newspaper put on up to 100,000 extra copies on the first Saturday of the Olympics, easily outperforming its rivals, after its London 2012 souvenir edition proved a hit with readers.
A House of Lords report has claimed the future case for transferring TV content from broadcast to the internet will become “overwhelming” and have questioned Government policy on the roll out of fibre-optic broadband to rural areas.
Magazine group Future has reported a 4% year-on-year drop in group revenues for the past 10 months from October 2011, to £87.9m, excluding revenues from publications closed since October 2010.
(TrendHunter.com) These Charis Tsevis Olympic paintings reflect this artist’s unique aesthetic and amazing ability to bring a great deal of energy to his work.
Using a wide variety of colors and depicting…
Publicis Entertainment, the branded content unit at Publicis, is parting ways with chief creative officer Marcus Vinton as it restructures to bring it closer to sister agencies Publicis London and Publicis France.
Unilever is repositioning Radox to promote the “transformative power” of its ingredients, in a new campaign that aims to change perceptions of the brand from a bath to shower product.
With the London 2012 Olympic Games in full swing official programmes and magazines supplier Haymarket Network is set to produce 27 daily guides as part of a bigger project spanning more than 4,000 pages of content.
Yahoo’s global head of media Ross Levinsohn is departing the technology company, just weeks after he lost out on the chief executive role to Google veteran Marissa Mayer.
(TrendHunter.com) The ‘River Bank House’ by Balance Associates Architects is a truly spectacular architectural feat. Merging the coziness found in a cabin with a contemporary retreat with unbelievable…
The Turkish Culture and Tourism Office has put out a tender for a 2013 advertising campaign, inviting agencies to submit proposals for campaigns in one or more of six regions, with a total budget of $48m (£31m).
Sponsor-bashing is fast becoming as much of an Olympic sport as the main events. No sooner did news of empty seats at venues emerge, than the blame was pinned on sponsors.
(TrendHunter.com) The dazzling a-symmetric ‘Wintergreen’ by Balance Associates Architects cottage is a fascinating getaway that merges everything you could ever want from a cottage into one. With a…
Un excellent concept d’infographie avec The Olympic Rings basé sur les anneaux des Jeux Olympiques, représentant les différents continents de la planète. Un travail de Gustavo Sousa avec des données statistiques selon cette légende : (Océanie : bleu, Europe : noir, Amérique : rouge, Afrique : jaune, Asie : vert).
Subway is rebranding its £3 lunch deal as ‘The Subway Lunch’, in an effort to boost its value branded lunch proposition.
Unilever has appointed former Barclaycard marketer Sarah Mansfield to head its marketing services team as media director for the UK and Ireland.
Listings company Yell, which this week formally rebranded as Hibu, has unveiled a fresh strategy to create an ecommerce and business website ‘ecosystem’.
Several brands with direct competitors as official sponsors of the Olympics have cut their marketing spend by millions of pounds in the run up to London 2012.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
