Microsoft’s online services division has reported a $8.12bn (£5.2bn) annual loss after a $6.19bn writedown on the value of online advertising business aQuantive, leading Microsoft to post its first quarterly loss as a listed company.
Brief: The USB market in India is largely dominated by global players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.
Idea: Taking our superior storage capacity in mind, we made massive USB connectors and ?xed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB ?ash drives. The copy read, “64 GB“.
Result: The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.
Advertising Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Director: Vivek Rao, Shahrukh Irani
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi
(TrendHunter.com) Wacky taxidermy creations encompass a wide variety of animals and living things, including people and vegetables. Faux and real taxidermy has become hugely popular in its rebirth since the hunting…
Nissan is to shift advertising spend out of linear TV and into web-connected TV and has not ruled out a move into Premier League football sponsorship, according to Simon Sproule, a top marketing executive at the car brand.
Bacardi has appointed Brothers and Sisters to handle UK advertising for its main rum brand.
(TrendHunter.com) These squirrel-inspired creations are bursting in amusing and downright strange features. The animal’s characteristic beady eyes and bushy tails are seen all-too-often in neighborhood parks…
Volkwagen is launching a new £2.8m campaign by Adam & Eve DDB showing people buying Polos and Golfs as part of their everyday shopping.
Tesco has appointed Wieden & Kennedy London to handle its £110 million advertising account.
Tesco has appointed Wieden & Kennedy London to handle its £110 million advertising account.
The UK arm of Eye, the airport media owner, is up for sale, after its parent group Ten Network Holdings agreed a deal to sell the global outdoor business Eye Corp to private equity-backed oOh!media.
Clear Channel UK has appointed Kerry Hindhaugh, currently a director at product-placement specialist Manhind, to the position of agency director with responsibility for Kinetic and its affiliated agencies.
Haymarket’s FourFourTwo was triumphant at last night’s Association of Online Publishing Awards, winning the coveted Grand Prix Prize, for its Stats Zone app, along with gongs for best use of mobile and best innovation award.
Meat Pack is the trendiest shoe store in Guatemala, a brand known for its edgy, irreverent style and a store known for its special discounts in limited edition kicks, including brands like Adidas, Nike, Puma, and Supra. It opened its doors 3 years ago and it quickly gathered a cult following with the youth, becoming an icon within the sneakerhead subculture. They needed to launch a new promotion that lived up to their brand standards, characterised by innovation and always surprising their costumers. An innovative way to earn your discount, edgy in its own way. To promote the new discount we created Hijack, an enhancement for the official Meat Pack app used by our costumers. Using GPS tracking technology, Hijack was able to recognise our sneakerheads entering the official store of one of the brands sold at Meat Pack and triggered a special notice with a promotion that gave you the chance to earn your discount. How? The discount would start at 99% and it would decrease by a percentage with each second that went by. The countdown discount made people want to hurry towards the Meat Pack store, making the countdown stop. Those who reached the stores faster, got better discounts. Results: – More than 600 costumers were hijacked from the competitors. – All discounted merchandise was sold in record time. – Every time a discount was redeemed the persons Facebook status automatically changed informing the world about the promotion and generating a viral competitive attitude that spread like wildfire. – Pedro Rodriguez got a record breaking 89% discount
Advertising Agency: 4am Saatchi & Saatchi, Guatemala
Chief Creative Officer: Miguel Mayen 4am Saatchi & Saatchi Guatemala
Creative Director: Marcopolo Ramirez, Jonathan Deleon
Art Director: Rodolfo Rivera, Rodrigo Fernandez
Designer: Guillermo Chang
Copywriting Craft: Aritz Bermudez
Head Of Production: Carlos Escobedo
Production: Jorge Juarez, Alejandro Perez
Animation Graphic Designer: Luis Fernando Roca
Chief Executive Officer: Guillermo Martinez
Account Executive: Jenny Martinez
Film Director: Rodolfo Rivera
Photography Director: Rodolfo Rivera, Guiseppe Badalamenti
Music: Elliot Rivas
Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth.
Google has reported a double-digit rise in net income to $2.79bn (£1.8bn) in the second quarter of 2012 as the UK’s contribution grew 20% year on year to $1.2bn.
With Lloyds Banking Group set to rebrand 630 high-street branches as TSB, ahead of their sale to the Co-operative, we asked former TSB marketer Alan Gilmour for his recollections of the brand prior to its merger with Lloyds in 1995.
(TrendHunter.com) The classic fairytale of the sweet Cinderella has been a part of cultures for centuries, yet these Cinderella designs show how the story is still applicable today. The depictions are a mixture of…
Nous sommes fiers de vous présenter aujourd’hui l’Issue 10 du programme hebdomadaire de Fubiz TV avec Orange. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité créative et nous avons rencontrer l’artiste français JR pour une interview exclusive. A découvrir dans la suite.
O2 is opening up its location-based offers service Priority Moments to small businesses, to “take our relationship with customers deeper,” according to Sally Cowdry, the brand’s marketing chief.
O2 is opening up its location-based offers service Priority Moments to small businesses, to “take our relationship with customers deeper,” according to Sally Cowdry, the brand’s marketing chief.
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