Advertising Agency: Fitzroy, Amsterdam, Netherlands Copywriter: Merlijn van Vliet Art Director: Wouter Vanhaeren Production agency: We are Will Producties Producer: William Griffioen Director: Maikel van der Laken Director Of Photography: Marc de Meijer Lighting: Daan Boer Editor: Erik Verhulst Post Production: Postoffice.nl and Fido.se Animation: Fido.se Production Designer: Goofz.nl Accounts: Marnix Tiggeloven, Nazli Parlayan Strategy: Jur Baart
L’artiste coréen Yun-Woo Choi a crée des sculptures impressionnantes en utilisant des pages de magazines pliées et déformées. En les collant ensemble pour composer des formes ce dernier parvient à nous faire plonger dans son univers. Une galerie de ses différentes œuvres magnifiques est à découvrir dans la suite.
(TrendHunter.com) The sad truth of the matter is that carpooling is often not the most desirable option for travel. That’s where concept cars like the McLaren JetSet pull in, offering just a single seat and…
Eu sei que ninguém se importa, erroneamente, com o “Superman – O Retorno” do Bryan Singer, lançado em 2006. Sei também que o filme não é tudo isso, mas em um aspecto ele já ganhou do “Man Of Steel” do Zack Snyder que estreia no ano que vem: teaser trailer.
OK, você pode argumentar que isso não importa em nada. Mas aqui falamos de criatividade, e se o objetivo era gerar expectativa nos nerds já ansiosos pelo filme, a propaganda do longa anterior deu de lavada.
O novo Superman tem esse teaser insosso de pescaria – revelado há alguns dias – estilo homem barbado desgostoso com a vida. Já o anterior tinha narração do Marlon Brando, produzida através de trechos do filme original, de 1978, e mais: a trilha sonora inesquecível de John Williams.
Em um longínquo 2005, eu já tinha comentado a minha excitação com esse trailer aqui no B9. Assista os dois abaixo, compare e discorde de mim se tiver coragem. Pelo teaser de cada filme, qual você teria mais vontade de assistir?
(TrendHunter.com) Creating a strong, easily recognizable and powerful brand image today requires much more than a generous budget, as is demonstrated in this collection of modern branding tactics. The speakers…
ZenithOptimedia has promoted longtime exec Dave Penski to the post of U.S. CEO of Zenith, marking Publicis Groupe's third media-agency leader change in the past 12 months.
ZenithOptimedia has promoted longtime exec Dave Penski to the post of U.S. CEO of Zenith, marking Publicis Groupe's third media-agency leader change in the past 12 months.
(TrendHunter.com) Spice up any outfit with a pop of color from these DIY Utility Rope Necklaces. The tutorial was created by Editor in Chief of the fashion and lifestyle blog Honestly WTF Erica Chan Coffman. These…
Johnson & Johnson has launched a global review seeking to consolidate creative for its massive advertising account, putting up for grabs one of the biggest accounts in marketing.
Wired took the top spot in the second annual ranking of 80 magazines' digital intelligence from L2, a think tank developed by New York University Stern School professor, Scott Galloway.
Ad-buying executives are calling for the two pillars of the prime-time lineup of News Corp.'s Fox, "The X Factor" in the fall and "American Idol" in the spring, to wobble in the 2012-2013 TV season.
A packed house turned out for a public hearing held today to discuss New York City Mayor Michael Bloomberg's proposed ban on the sale of large sugary drinks — and most were in support of it.
Advertising Agency: McCann Erickson, Tel Aviv, Israel V.P Creative: Shahar Filer Creative Director: Tal Moravkin Art Director: Assaf Levy Copywriters: Ido Ben Dor, Tal Manor Photographer: Menachem Reiss
"Vive Hoy," a translation of Pepsi's much-hyped tagline "Live for Now," will be the tagline seen on a spot launching this week on general-market and Hispanic networks.
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