Hasta La Creative!

Magazine Luiza, one of the biggest department stores in Brazil, wanted to prove their prices are unbeatable and boost the sales of their online store.
Ogilvy Brazil created a new online tool, designed especially for Short Time Promotions. It’s a URL shortener that shortens prices.

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Fred Saldanha, Eduardo Marques
Head of Digital: Daniel Tártaro
Copywriter: Leandro Neves
Art Director: Micky Huang

Advertising Agency: NBS, São Paulo, Brazil
Creative Directors: Pedro Feyer, André Lima, Cassio Faraco, Miguel Genovese
Art Directors: Guilherme Almeida, Jonas Kühner
Copywriters: Fernando Calvache, Sidney Freitas

An initiative by the NGO Colabora Birmania that got kids that have never been in contact with technology to design an application to improve their living conditions. An app that, after a great adventure, has now come true. The kids imagined it and now it´s your turn to make it come true. Advertising Agency: Btob, Madrid, Spain
General Creative Director: Fernando Lázaro
Creative Directors: Andrés Segnini, Carlos Bustamante
Producers: Santi Winer, Jesús Corredera
Photography Director: Brian Walker
Sound: Federico Pájaro
Creatives: Alberto Calleja, Brais Martínez, Elena Martínez, Natalia Menéndez
Technology: Bárbara Martínez, Javier Fernández, David Hidalgo, Edgar Bermejo, Miguel Rosa, Benjamín Rabadán, Lucía García
Communication Manager: Isabel Garzo
Accounts Department: Juan Carlos Garrosa, Silvia Martínez, Virginia Ruiz

Lloyd Embley, the new editor of the Daily Mirror and Sunday Mirror, wants to quash a few rumours, most pressing of which is that he is about to ditch the Daily Mirror’s long-standing allegiance to the Labour Party.

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director / Art Director: Raul Garcia
Associate Creative Director / Copywriter: Brian Murray
Producer: Sumit Ajwani
Group Account Director: Natasha Wookey
Account Director: Katie Lynn
Account Supervisor: Ranjan Gill
Digital Strategy: Todd Hummel, Caitlin Mcdonald
Strategy: Andrea Sampson/Emily Bergeron
Production House: Big Block
Director / DOP: Mark Glaser
Managing Director: Kenny Solomon
Exec Producer: Pete King
Producer: Kay Rough
Supervisor: Glenn Bennett
Production Manager: Kristen Zaik
Coordinator: Cindy Chapman
Big Block Studio Team: Tom Connors, Rob Glazer, Ilya Astrakhan, Nick Poznick / Milsap
Editorial: Brandon Porter / Whitehouse Post
Music / Sound Design: Silent Joe West
Creative Director: Roger Harris
Producers: Trevor Allan, Silent Joe West
Sound Design: Jo Rossi, Tony Gort
Music: Beethoven’s piano concerto No. 5
Media: Media Experts
Media Strategy / Planning: Karel Wegert, Kris Davis

How do we go about re-launching Climacools – pure running shoes – in France to 14-19-year olds, despite the fact that studies show that French teens hate running? By giving them a good reason to run with the Operation “Ready to run.” The concept: each time a teen tries on a pair of Climacools anywhere in France, they have a chance to be chosen to carry out a mission and take part in an extraordinary race in their city. How? Some guys kidnap them in-store, take them into a van, give them earphones and instructions before leaving them to their own devices in the middle of the street, followed by 2 cameras and a drone. They’re given an hour to get to the other side of the city, following athlete Teddy Riner’s (world’s judo champion) instructions remotely, taking on a series of challenges that’ll see them immersed in a completely crazy race, during which they’ll interact with adidas stars.

Creative: Sid Lee
Production Company: Astrolab
Director: Julien Rocher
Music: Noisia “ALPHA CENTAURI (EXCISION & DATSIK REMIX)” par NOISIA © 2010 – EMI April Music Inc / Roc Nation Music / The Publishing Designee of Noisia Licensed courtesy of Mau5trap, under exclusive license from Vision Recordings Avec l’autorisation d’EMI Music Publishing France

Manchester United’s new car sponsor, Chevrolet, is to build a car park at Old Trafford for fans of the club, the chief marketer of its parent General Motors told Marketing magazine.

A year and a half after introducing its display-advertising units that feature content elements from photo galleries to store locators, AOL is bringing the concept to mobile.

(TrendHunter.com) Sea sirens and mesmerizing mermaids are often captured in colorfully sequinned ensembles for fashion editorials, but the Plaza Kivinna July 2012 cover shoot takes a different route. In place of a…

(TrendHunter.com) The editorial starring model Elsa Andrade for Elle Vietnam centers around a different type of porcelain doll. Sleek and exotic, her Asian features are accentuated by artistic eyeliner strokes, red…