May
03
Kronenbourg hands £5m creative account to Ogilvy & Mather
Posted in: UncategorizedThe Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK advertising account.
May
03
The AA calls £7 million advertising review
Posted in: UncategorizedThe AA has put its £7 million advertising account up for pitch.
May
03
Venice in a Day
Posted in: UncategorizedFocus sur une nouvelle vidéo “Venice in a Day”, tournée en Italie par le créatif Joerg Niggli. Filmé avec un Canon G10, ce time-lapse monté avec la musique de Chris Haigh permet de montrer la magie de la ville italienne. A découvrir en vidéo dans la suite de l’article.
Previously on Fubiz
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May
03
Infantile Sci-Fi Illustrations – PodgyPanda Celebrates Star Wars with Child Versions of Characters (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) With May 4th fast approaching, a day celebrated globally by Star Wars fans, illustrator PodgyPanda decided to draw these whimsical versions of Yoda, Darth Vader and an Ewok to demonstrate his fan…
May
03
Realistic Cardboard Sculptures – The Paper Stuff Series by Bartek Elsner is Playful and Humorous (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) It wouldn’t be surprising if someone mistook the objects in The Paper Stuff series for the real thing—even if they happen to be made out of cardboard. Comprised of outdoor security…
May
03
Thinkpot by Ogilvy
Posted in: UncategorizedAdvertising Agency: Ogilvy, India
Executive Chairman / National Creative Director: Piyush Pandey
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Deepak Joshi
Art Director: Vinci Raj
Copywriter: Deepak Joshi
Illustrator: Vinci Raj
Others: Nidhin , Murali
May
03
Edible Insect Sushi – Ento Uses Creative Branding to Encourage Eating Creepy Crawlers (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Ento is a project by Aran Dasan, Jacky Chung, Jonathan Fraser and Julene Aguirre-Bielschowsky, who are a team working together on the Innovation Design Engineering joint Masters course at the Royal…
May
03
Satiny Pastel Photoshoots – Maud Welzen by Felix Lammers is Delicately Demure (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Satiny soft and romantically ethereal, the photo series starring Maud Welzen by Felix Lammers will inspire women to pick up an armload of pastel spring pieces for the warming weather this year. A…
May
03
Logogram-Inspired Lodgings – The Ampersand Hotel is Inspired by the Cultural District It Resides in (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Despite the slew of new London accommodations cropping up in time for the 2012 Summer Olympics, the Ampersand Hotel stands out as an exciting destination for visitors and locals alike. Originally…
May
03
Rebellious Junkyard Editorials – Cover Magazine ‘Wheels of Fire’ Stars a Badass Kirstin Liljegren (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Model Kirstin Liljegren executes her best rebellious stare in front of Hasse Nielsen’s lens for the Cover Magazine ‘Wheels of Fire’ editorial. Channeling a badass attitude, she…
May
03
100 Shopping Experience Enhancements – From Augmented Reality Changerooms to Germ-Free Grocery Carts (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) Cruising the mall is a joy for some and a torture for others, but a vast array of newly implemented shopping experience enhancements will help to make the retail environment a dream—or…
May
02
Anil Dash Pops Off About Ashton Kutcher’s Going ‘Brownface’ in Popchips Ad
Posted in: Uncategorized
Tech guru Anil Dash ripped into Popchips on his blog after the company put up a video of Ashton Kutcher in what he called 'brownface.' But a call from the founder smoothed things over.
May
02
Anil Dash Pops Off Over Ashton Kutcher Going ‘Brownface’ in Popchips Ad
Posted in: Uncategorized
May
02
100 Office Supply Finds – These Workplace Makeovers Make the Nine to Five Less of a Grind (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) Since the majority of people spend the bulk of their time slaving away at work, new and improved office supply finds help to make life easier and get the job done faster.
While paper, printers and…
May
02
Minas Gerais Government: Fire
Posted in: Uncategorized
“Animals can only scream. You can prevent.”
Advertising Agency: Lápis Raro, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Illustrator: Francisco Valle
May
02
Panasonic: Rain, Snow, Sand
Posted in: Uncategorized
Advertising Agency: G2, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Fernando Farillo
Copywriter: Fernando Farillo
Ilustrator: Boreal Estudio
Account Supervisor: Sérgio Brandão, Paula Macedo
Art Buyer: Soraya Borges, Alessandra Anazario
May
02
Seductive Sportswear Photoshoots – The Amica April 2012 Editorial Stars a Sweaty Michaela Kocianova (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Amica April 2012 editorial takes a seductive spin on the sportswear craze that has swept through the fashion industry in the last few months. Short, sweet and sexy, the looks may be casual and…
May
02
Best Buy Global CMO Exits
Posted in: Uncategorized
Barry Judge had been with the retailer more than a dozen years.
May
02
Patterned Sibling Fashion – The Vogue China ‘Prints Rule’ Editorial Stars Ling Ling Kong & Sung Hee (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Matching siblings might be something only parents subject their children to, but the idea, if executed properly, can be as endearing as it is in the Vogue China ‘Prints Rule’ editorial….
May
02
Nissan e o House Hunter Test-Drive em Dubai
Posted in: Uncategorized
Como aumentar o número de test-drives em Dubai através de uma campanha que tem o seu budget aplicado em BANNER? Logo pensamos:
“Boring, impossível, job chato.”
A TBWA/RAAD deparou-se com esse desafio com o seu cliente Nissan e chegou numa solução criativa e inteligente unindo três pontos essenciais: o comportamento dos moradores da cidade, um parceiro “matador” e um formato de mídia inovador. Explico. Dubai é uma cidade que recebe novos moradores com muita frequência. Logo que se mudam, esses imigrantes têm duas metas: encontrar uma nova casa e comprar um carro. Esse foi o ponto de partida para a Nissan, que não se contentou em apenas oferecer o carro.
Através de uma parceria com o site de imóveis mais popular da região, o Dubizzle, a marca de carros deu um upgrade na área de buscas com o House Hunter Test-Drive.
Como ele funciona?
Você procura uma casa de acordo com a sua necessidade. O site dá a solução para o seu perfil de moradia e logo em seguida te leva para o banner da Nissan, que oferecerá a solução perfeita de carro para você. Mas a ideia vai muito além disso: ao agendar uma visita ao imóvel, a pessoa poderá escolher por fazer uma visita normal ou por ir dirigindo um Nissan até ele (selecionado de acordo com o perfil, no site).
Após três semanas de ação, rolaram 1.200 test-drives.
Uma ação oportunista, que oferece uma experiência perfeita para aqueles que são novos na cidade.
Tem gente que subestima o formato banner. Mas basta ter uma mente criativa, entender da tecnologia e associar tudo isso a uma experiência com a marca, que o formato se transforma em uma ação conquistadora . 
Post originalmente publicado no Brainstorm #9
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