Toyota is set to bring its UK marketing into line with its ‘Always a Better Way’ global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.
TBWA\Chiat\Day has created the debut TV ad for Pepsi’s first global campaign, ‘Live For Now’, which features Nicki Minaj.
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.
Autoglass is to restructure its marketing department following the departure of marketing director David Meliveo to Saga.
Total Film, Future’s movie brand, is preparing to launch an interactive monthly iPad edition on Friday (11 May), priced at £3.99.
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a brief to reposition its Edgbaston stadium as a multipurpose entertainment venue.
Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy.
A leading global marketer at Nike has urged brands to stop trying to force “old metrics on to new media channels”, claiming too many businesses are failing to add value through digital platforms.
The Advertising Standards Authority has banned a poster ad for East Coast trains that claimed travelling from Edinburgh to London was “cheaper by train than by plane”, after EasyJet complained.
La photographe Lauren Marsolier nous propose cette série de clichés “Transition Series”. En intervenant et manipulant des photographies pour leur donner un aspect vidé de population et aseptisé, cette dernière nous dévoile une série très bien construite.
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Surveillance cameras are used to catch offenders – but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: “you may think it, but don’t ever think of doing it.”
Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik
(TrendHunter.com) The Auto Lamp might not be the most practical light fixture to have in the home or office, but it is appropriate as an art installation. Created for the Scotiabank Nuit Blanche in Toronto, Canada,…
(TrendHunter.com) The word ‘stop’ can easily be considered as one of the more abrasive commands spotted on the road—the STOP Project hopes to change that. It combines typography and traffic signs…
“Se Peter pudesse ser qualquer coisa, ele provavelmente seria um besouro”. O que isso significa? Significa que você deveria relaxar na cadeira e usar os próximos dez minutos para assistir a The Eagleman Stag, o curta em stop-motion ganhador do BAFTA 2011 na categoria de melhor animação.
A animação do britânico Mikey Please incorpora incontáveis modelos criados à mão em 115 sets. Isso tudo para contar curiosa a história de Peter Eagleman, que desde a infância tem grande consciência sobre o tempo. Obcecado com o conceito de que qualquer unidade de tempo representa uma fração diferente da vida de alguém, dependendo da idade, ele fica preocupado com esta “aceleração” do tempo à medida que envelhece, e anseia por reverter o processo.
O tempo passa Peter cresce e se torna um célebre entomologista. É em seu trabalho que ele se depara com uma possível solução para a angústia da sua vida.
Quer ver algumas cenas de making of? Elas estão aqui!
Post originalmente publicado no Brainstorm #9
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Tribal DDB U.S. co-president Mike Parker will become chief digital innovation officer at McCann Erickson North America.
Hudson & Broad, which has sued JC Penney, has released a video appealing directly to spokeswoman Ellen DeGeneres.
(TrendHunter.com) Model Lauren Auerbach looks almost like a vintage Barbie doll in the View of the Times ‘Pop’ editorial. Clad in sophisticated 60s outfits, everything from the voluminous hairdo to the…
“Protect your children from the other versions.”
Advertising Agency: Sancho BBDO, Bogota, Colombia
VP Creative: Hugo Corredor, Giovanni Martinez
Creative Director: Oscar Muñoz, Freddy Méndez
Art Director: Oscar Muñoz, Rigo Abello
Copywriter: Cesar Castaño, Freddy Méndez
Illustrator: Carlos Ribero, Juan David Rodriguez
(TrendHunter.com) Vibrantly colorful, the Glamour Poland May 2012 editorial showcases some great outfit inspiration for the spring season. The use of a dark anchoring color such as black reminds people of the season…
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