A Code of Honor for All CMOs to Follow


Will years of ethical neglect bring about a day of reckoning for CMOs? Or will we pledge to truth and authenticity?

Comfort Fabric Conditioner: War and Peace, Dark Meets Son, Wolf Sees Red

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Anup Chitnis, Sumanto Chattopadhyay
Creative Directors: Anuraag Khandelwal, Satish Desa
Cpywriter: Satish Desa
Art Directors: Anuraag Khandelwal, Krishma Shah
Account Supervisors: Prakash Nair, Jennifer Desai
Illustrator: Nishikant Palande
Image Retoucher: Rajesh. M. Salodker


Zoobiker: Hammer, Traffic Knot

Advertising Agency: Bumbo Comunicação, Belo Horizonte, Brazil
Creative Director: Marcos Pina
Art Director: Francisco Valle
Illustrator: Francisco Valle
Copywriter: Adriano Docconi


Starbucks: Personal CCTV

Advertising Agency: Woodong, Seoul, South Korea
Creative: Dongsoo Lim


30 Uncompromisingly Comfortable Cushions – These Stylish Seating Designs Don’t Sacrifice Coziness (CLUSTER)

(TrendHunter.com) Style and aesthetics should not have to come at the cost of comfort, with these Uncompromisingly Comfortable Cushions you can enjoy your seating arrangement for both its fashionable appeal and…

Life-Saving Tool Charts – The WD-40 Survival Guide Infographic Shows Tips for Disasters (GALLERY)

(TrendHunter.com) The WD-40 Survival Guide infographic reveals its tips on how to use WD-40 in scenarios where disaster hits.

WD-40 isn’t just for the old rusty bike chains or doors that constantly creek, it…

Ethereal Retro Photography – The Edita Vilkeviciute H&M Magazine Photoshoot is Sunny (GALLERY)

(TrendHunter.com) The summer Edita Vilkeviciute H&M Magazine cover shoot is a beautiful example of cross-processed photography. With a superb retro-vibe, the fashion is given a classic summer feeling….

65 Woodsy Cabins and Cottages – From Chic Fishing Huts to Expansive Hidden Homes (CLUSTER)

(TrendHunter.com) With increasingly stressful lifestyles becoming the norm, a good getaway complete with woodsy cabins and cottages is all most people need to reset. No matter how far the drive, people are willing to…

30 Arousing Gamer Finds – From Alluring Princess Getups to Sensual Arcade Fashion Shoots (CLUSTER)

(TrendHunter.com) Whoever said video games aren’t sexy needs to take a look at these arousing gamer finds. From gaming-themed undergarments to sexy arcade photo shoots, these examples show how designers are…

Ray-Ban: Bright Light

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Eva Wallmark, Michal Sitkiewicz
Copywriter: Rickard Beskow


Stressed Female Photoshoots – The Jasemine Deporta ‘Pink Panther’ Series Exploits Youth and Beauty (GALLERY)

(TrendHunter.com) The Jasemine Deporta ‘Pink Panther’ series is a stunning photography collection, chalk-full of emotion and electric pink hair.

The photographs included in the series are focused on one…

100 Father’s Day Gifts – From Hip Timepieces to Amazing BBQ Accessories (CLUSTER)

(TrendHunter.com) There is still a lot of time left to go shopping for your old man, and these Father’s Day gifts will help you pick out something he would actually like.

Not all dads are sports fans and beer…

Comical Cartoon Companions – Mike Joos Shows How Everyone Can Learn to Forgive and Forget (GALLERY)

(TrendHunter.com) Even arch enemies can learn to forgive and forget as Mike Joos demonstrates in his collection of illustrations depicting various characters from pop culture references coming together in a warm…

Today’s Marketplace Is Social, But Not Only Because of Technology


Regardless of how the financial community looks at Facebook, the marketing community is asking questions.

Multicultural Is the New Mainstream for Brewers in Search of Growth


In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.

TV’s Upfront Pitch: Our Shows Offer Best Social-Media Traction


In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.

Google+ a Ghost Town as Brands Decamp for Pinterest


While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

TV Nets At Upfront Pitch Shows’ Social-Media Traction


In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.

Change Gauge: 20 Big Marketing Moves From the First Half


For major companies, from retailers to restaurants, some of the best marketing talent is coming from an unlikely place — well outside their categories.

To Deliver For Wall Street, Facebook Must Convince Madison Avenue


The social network went public with huge buzz, but it's closing stock price and GM's statement that it was pulling its ads, raised a question for investors and for advertisers: Just what should they expect from Facebook?