May
23
May
23
15 Virtual Reality Eyewear Finds – From Educational Magnifying Glasses to Digital Camera Sunglasses (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) For all sci-fi geeks out there, virtual reality eyewear is more real than ever, featuring pieces intended for army use to information and data-heavy contact lenses.
No longer the stuff of fiction,…
May
23
People on the Move: Jack Bamberger to Head Digital for MEC North America
Posted in: Uncategorized
Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.
May
23
Internet Week Summarized Infographic-Style
Posted in: Uncategorized
Nothing, it seems, can occur these days without an infographic to explain it. So it is without surprise we have an infographic, courtesy of Synthesio to neatly wrap up Internet Week.
May
23
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption
Posted in: Uncategorized
Consumers have been slow to adopt TV Everywhere in large numbers.
May
23
Land Rover: Amazon Tale, Western Tale, Artic Tale
Posted in: Uncategorized
Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Director: Mauricio Rocha, Brian Fraser
Executive Creative Director: Tito Chamorro, Victor Osorio, Julián Jaramillo
Creative Directors: Jorge Millán, Diego Suárez
Art Director: Sergio Lizarazo, Lee Aldridge
Copywriter: Luis Miguel Herrera
Account Manager: Nick Elliott
Production: Anthony Borkett
May
23
From Love to Bingo in 873 Images
Posted in: Uncategorized
To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period.
May
23
Surfing Loves Its Hot, Bikini-Clad Beauties
Posted in: Uncategorized
Are there any men that surf any more? You’d never know if it you relied on advertisers for comment.
May
23
Volkswagen Original Parts: The Original Click
Posted in: Uncategorized
Idea:
For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.
Strategy:
We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.
Results:
For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Raul Arantes, Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara
Technology Director: Fernando Boniotti
Project Manager: Ana Carolina Cintra
Media: Mauricio Val Cruz, Larissa Sanches
Planning: Chris Bock, Sabrina Lima Peralta e Karina Kanashiro
Approval: Herlander Zola, Carla Costa
May
23
Se para você o mundo perfeito é wireless, então essa é sua caixa de som
Posted in: UncategorizedO nome, além de horroroso, é enorme: iFrogz Boost Near Field Audio Speaker. E se você acha que é só mais uma caixa de som para iPhone, está muito enganado: esse gadget atende qualquer aparelho com áudio externo. O que ele faz, basicamente, é captar o som e maximizá-lo usando seus próprios falantes.
Aliás, segundo o vídeo de apresentação, é um ótimo device para conference calls – tudo o que eu mais detesto nessa vida. 
Brincadeiras à parte, a solução é interessante. Porque, embora passe a impressão de que capta o áudio com o microfone e amplifica, não é isso que ocorre. Os inventores criaram uma patente que faz uma espécie de sync (sem cabos ou Bluetooth) com o sinal do som ANTES dele sair nos falantezinhos do aparelho (com aquela qualidade normalmente péssima). Executando assim um som cristalino e de alta qualidade.
O aparelho suporta 15 horas de atividade, e usa três pilhas tamanho AA (ou uma micro USB). Essa só o CREEKS e o Cris Dias pra explicar, viu…
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
May
23
Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role
Posted in: Uncategorized
Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.
May
23
The Summer Road Trip Went Digital. What’s Your Strategy?
Posted in: Uncategorized
Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?
May
23
Google Names New Motorola CMO as Deal Closes
Posted in: Uncategorized
May
23
Shocker! Playboy Uses Sex to Sell!
Posted in: Uncategorized
Ah, yes, the elevator. It’s amazing how a little box held up by wires can conjur such elaborate fantasies.
May
23
Omnicom completes £60m Adam & Eve acquisition
Posted in: UncategorizedOmnicom has announced it is acquiring London’s Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.
May
23
JC Penney’s Mistake? Assuming the Consumer Is Rational
Posted in: Uncategorized
JC Penney plan is admirable but may be too rational to attract shoppers in the short run.
May
23
70 ‘Buy One, Give One’ Innovations – From Charitable Conscience Campaigns to Bearded Botas Kicks (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) The most prominent One for One business is TOMS—you’ve probably seen the thin cloth shoe on many a teenaged girl’s feet. However, what you probably are not aware is that there are…
May
23
VW’s Lamborghini Issues RFP for PR Support
Posted in: Uncategorized
Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.
May
23
With Ad Spoof, Group Protests T-Mobile’s Call Center Closings
Posted in: Uncategorized
This ad could have been so much sexier.
May
23
Sunglasses Offer Voyeurism of Sexy Axe Ads
Posted in: Uncategorized
As AdFreak correctly correlates, this new work from Axe in Australia which reveals racy videos to those who wear special sunglasses references the world represented in the movie They Live.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.