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| THE ORIGINAL? Sears Optical Centers – 2010 Mirrors are blurred around the glasses. Source : Awarded at CRÉA Agency : LG2 Montreal (Canada) |
LESS ORIGINAL Opticentro (Optica Das Amoreiras) Anti-Myopia – 2012 Mirrors are blurred around the glasses. Source : Adsoftheworld Agency : DraftFCB Lisbon (Portugal) |
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.
DDB Worldwide has acquired Adam & Eve for an estimated £60 million and is merging the shop with its London outpost to create Adam & Eve/DDB.
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110 million pan-European media account.
Zurich, the insurance company, is conducting a global review of its estimated £100 million advertising account.
(TrendHunter.com) While the Tar Magazine ‘Mabel, Betty and Bette’ editorial might be centered around the theme of retro pinup photography, there is a somber vibe surrounding each model that is far from…
Advertising School: Miami Ad School Europe, Berlin, Germany
Art Directors: Vanessa Krchova, Brian Cheung
Copywriter: Sara Burke
Illustrator: Jarett Fajardo
(TrendHunter.com) The Michelangelo Two-Bike Gravity Storage Rack impressively relies on physics to store a pair of bicycles rather than the typical hardware used to secure objects to walls. Although some may look on…
(TrendHunter.com) The Very Nice Bike Rack is perfect for people who ride bikes and live in a place that does not have space to hide them away when they are not in use. That, or for people who love their bikes so much…
(TrendHunter.com) The Marie Claire Spain ‘Sensorium’ editorial may be about swimsuits, but it also features some stunning architectural lines in the background that add a geometric dynamic to the…
(TrendHunter.com) The Magazine Antidote ‘Siren’ editorial might be looked upon as sexy and seductive, but it is also dark and dewy as though it were captured on a hot night in the middle of nowhere….
“The story can change, it depends on how you see it.”
Advertising Agency: FCS Communication, Cuiabá, Brazil
Creative Director: Severino Neto
Art Director / Illustrator: Dhiego Feitosa
Copywriter: Silene Ferreira
(TrendHunter.com) Making not only a tribute video for the visionary that was Steve Jobs, Erik Whal created an artistic homage through his painting as well. The Erik Wahl video tribute to deceased Apple CEO Steve Jobs,…
After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.
Advertising Agency: Noah’s Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Associate Creative Directors: Abolaji Alausa, Arawore Yemi
Art Directors: Abolaji Alausa, Akinyele Lekan
Copywriter: Abolaji Alausa
Illustrator: Karo Akpokiere
(TrendHunter.com) Jaymee Sire of Brit.co has released an amazingly high-end recipe for strawberry cheesecake jello shots. The unlikely flavoring of the shots adds a shot of unexpected deliciousness to the fun form of…
(TrendHunter.com) If java, espresso and joe are your best friends, then take a browse through these impressively sleek coffee makers. A good cup of joe requires perfectly roasted beans and a well-built machine to do…
(TrendHunter.com) Undz, the new underwear brand from Montréal, Canada, made a variety of series of collaborations with designers such as Walter Van Beirendonck, Sibling and Bernhard Willhelm. For the Bernhard…
The way the C-tier of a company behaves, greatly influences its everyday work style. So this should be a no-brainer: when a company’s leadership is engaged with social media, the rest of the business tends to be more flexible and exchanges thoughts freely.
An IBM study confirms that this also translates into a more competitive company. One […]
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