McDonald’s Shareholders Defeat Proposal to Weigh Impact on Obesity

McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.

Mindshare Retains Unilever’s $1.38 Billion U.S. Business


The consumer packaged-goods giant made the decision not to review its media-buying account in the region as it continues its market-by-market evaluations.

48 Sweet and Simple Silhouettes – Demonstrating That a Lack of Detail Can Be a Good Thing (CLUSTER)

(TrendHunter.com) These subtly recognizable silhouettes demonstrates what’s popular enough to incite recollection from shadow. Anything can eventually be recognized if enough detailed is put into it, only a few…

Ben Kingsley Gets Intimate With Prada

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In this three and a half minute Roman Polanksi film, Helena Bonham Carter, playing patient to Ben Kingsley’s psychiatrist, prattles on endlessly about drivel so mind-numbing that Kingsley can’t help but become distracted by Bonham’s Prada coat.


Fiat Photo Bombs Volkswagen on Google Street View

Jalopnik reports Fiat conducted an elaborate Google Street View stunt in which the car manufacturer – with or without some inside information – was able to park a Fiat 500 outside the Volkswagen offices in Sweden just before the Google Street View camera car drove by capturing the moment.


Rexona: Acknowledgment

Advertising Agency: Ponce, Buenos Aires, Argentina
Production Company: Park Pictures / Labhouse
Director: 300 ml
Executive Producer: Flora Fernandez Marengo
Producer: Maria Jose Garofali
DOP: Lula Carvalho
AD: German Zecchi
Production Designer: Julain Romera
Editor: Marcelo Moraes
Post Production: Che Revolution Post


Snickers: DJ’s

Advertising Agency: BBDO, Puerto Rico
Creative Director: José Antillón
Copywriter: Ilia Márquez
Illustrator: Christopher Díaz
Additional credits: Ricky Gómez


Bet365 to sponsor French Open on ITV

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV’s coverage of the 2012 French Open tennis tournament at Roland Garros.

TV Networks Ponder Fridays as Chance for Niche Shows


Major TV networks are moving little-watched shows with signficant DVR audiences to Fridays, testing whether the technology can help programs like "Community" make it on a night with few viewers.

Jakob Wagner Photography

Focus sur les photographies de Jakob Wagner. Cet artiste allemand né en 1985 a pu déjà travailler pour divers annonceurs comme Audi, INQ Mobile, ou Emirates Airlines. Très talentueux, ce dernier impressionne avec des clichés de paysages et de villes dans sa série « Nightscapes » à découvrir dans la suite de l’article.


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KLM Hypes Meet & Seat With Dutch Celebrities

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In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine.


Sun website traffic little moved by Sunday print launch

The Sun’s website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.

Nautica Celebrates One Million Fans With Video

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Handcut Paper

Annie Vought a développé ces oeuvres pour sa collection basée sur des correspondances manuscrites. L’artiste a cherché à reconsidérer les textes comme un échange ayant plus de valeurs que celui des formes digitales. Un rendu splendide de cette artiste vivant en Californie, à découvrir dans la suite.


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Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more “relevant and innovative” ways to build the brand through digital channels.

Creativity-Charged Cafes – BASE camp by Nest One is a Cutting-Edge Workspace (GALLERY)

(TrendHunter.com) The BASE camp by Nest One is a technology-focused innovation center, channelling the power of creativity and communication. The hybrid space functions as a cafe, mobile shop, workstation, meeting…

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan ‘20% more at no extra cost’.

Lufthansa introduces Berlin routes

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Google’s Schmidt says he ‘disagrees’ with EU competition concerns

Google’s chairman Eric Schmidt has said the company “disagrees in general” with complaints presented by the European Commission this week, concerning what it sees as the search giant’s anti-competitive business practices.

Evidon and DoubleVerify integrate privacy and ad verification

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify’s platform.